The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.

Характеристика целей, видов международного маркетинга как одной из форм интеграции и взаимодействия предприятий различных стран. Принципы, методы международного маркетинга. Способы разработки международной маркетинговой стратегии. Выбор зарубежного рынка.

Problems and difficulties faced by owners of small businesses. Miles & Snow typology of strategies. Empirical applications of Miles & Snow's generic strategies. Research method. Competitive Strategies By Business Sector. Strategy and performance.

The mission must be emotional to create a sense of faith in the brand in the target audience and encourage it to decision-making. It is important to correctly use linguistic tools to create certain emotions and reflect sustainable brands’ values.

Specifying and analyzes most important approaches to understanding the content and content of positioning as an element of the tourist marketing mix. Making conclusions on further directions of developing positioning research within tourism marketing.

Analysis of the impact of informatization and digitalization on business and society. Stimulating demand, promoting the use of digital technologies in various sectors of the Ukrainian economy. Transformation of forms and methods of marketing management.

Research on the use of the latest technologies in the implementation of marketing intelligence, its use without prejudice to the social and physical health of consumers. Characteristics of technologies for the implementation of marketing intelligence.

Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Nestle's corporate business principles. History of Ford Motor Company. Products of McDonald's Corporation.

Exploring the role of mother agencies using cross-cultural theories and stakeholder theories. Identification of current trends in the modern fashion asian market. Development of professional models for promotional products. The stakeholder concept.

The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.

Analysis of multimodal advertisements which play a very important role in the modern social, business, and mass-media communication. The structure and semantics of the advertisements of mineral water in the Ukrainian mass-media and business discourse.

Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.

Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.

Перспективы российского рынка виртуальных операторов сотовой связи, план маркетинговых действий. Сотовый бизнес и виртуальные сети подвижной связи. Услуга "безроуминговые зоны" для абонентов. Сотовая связь как локомотив современных телекоммуникаций.

The discourse discusses the question of whether modern types and forms of advertising meet the content of this definition. The main features of viral advertising manifestation as a socio-cultural phenomenon and a component of modern information space.

Исходные данные и характеристика предприятия. Прогноз конъюнктуры рынка. Определение затрат и доходов. Формирование потока чистых средств. Оценка экономической и коммерческой эффективности инвестиций. Страхование коммерческого риска и юридическая защита.

Tests the effects of both direct and indirect network externalities for the merchants’ card acceptance probability based on the representative survey of 800 traditional merchants from all Russian regions. Current non-cash retail payment market analysis.

Brand as a means of managing relationships between organizations and their target groups. The creation of the Carpathian brand, which should reflect all elements of the uniqueness of the territory. The development of a social tourism institute in Ukraine.

Определения понятия "новая нормальность", описание трендов новой нормальности. Концептуальная клиент-центрированная модель new-normal маркетинга. Формирование концептуальной клиент-центрированной модели new-normal маркетинга, диджитализация общества.

Формування та розвиток нового спортивного бренду Найк студентом Ф. Найтом, бігуном на середні дистанції в команді Орегонского університету. Сучасні проблеми компанії, напрямки та перспективи їх вирішення. Конкурентні переваги на ринку спортивного взуття.

Models of the consumer choice process. Affect and Non-Conscious Processes. Review recent research in a number of different aspects of the consumer choice domain and highlight work that suggests that nonconscious components may play an important role.

Specificity of retail market formation in an arbitrary agglomeration in terms of optimal sizes and location retailers would choose. Social welfare analysis of a centralized planning of the retail market. The model of duopoly in the retail market.

Сутність рекламних інструментів. Структуризація основних інструментів online- та offline-реклами, їх головні переваги та недоліки використання. Поділ рекламного ринку України за використанням інструментів. Доцільність вибору рекламного інструменту.

The success factors encompass the alignment of online and offline touchpoints, customer data utilization, personalized marketing approaches, and the utilization of innovative technologies such as artificial intelligence and big data analytics.

Model development based on the concepts of technology adoption, reinforcement expectations and information systems duration. Use of the website and internet services to make purchases of household appliances. Confirmation of online shopping expectations.

Tools that allow for the analysis of individual areas of the trade range. The adoption of complex decisions related to the development of strategies, the choice and the formation of trading range, pricing, movement and presentation of goods in the store.

The history, characteristics and location of the company. Structure of the company and marketing service. Organization of labor, production technologies of company. Organization of quality control. Segmentation of consumer market. Features and promotion.

Marketing activities of industrial enterprises as a system for effective adaptation of the company to business transformations. Organizational framework of venture capital activities and the reengineering of business processes in marketing activities.

The system of indicators, the reflecting the level of production. Dairy industry as a leader in the food industry, it’s place in consumption. Organizational and methodological aspects of the analysis of the availability of production and cost of milk.

In Bulgarian companies the direct marketing and its application is guided by the principles of maintaining the information actual for customers, analyzing the customer’s response, different proposals for different clients based on their for the company.