Modern issues of competitiveness. Specific factors influencing international competitiveness in emerging countries. Chinese automotive market: development and dynamics. Problems of automotive clusters in Russia on the case of the sollers company.

To highlight the ways of marketing labeling of agricultural products as an effective aspect of doing business and their interpretation in a form understandable to consumers. A study of optimization and the right choice of marketing labeling methods.

The main problematic issues of the relationship between management technologies, business modeling and marketing planning of IT startups. Analysis of modern approaches to classification, tasks, templates and elements of building business models.

Empirical implications of CLV measurement in client communities. Client communities implementation. Impact of client communities on companies’ performance. Factors of success derived from content analysis. Customer lifetime value: Marketing models.

Identification of the determinants of market orientation of smallholder tomato producers and to determine the status of market performance along the market chain using the example of Ethiopia. The relationship between market orientation and performance.

Transformation of marketing approaches to the promotion of various goods and services. Impact of modern innovations in the field of information and communication technologies, development of social networks on the strategy of promoting organic products.

The theoretical basis of marketing in a company. Role of marketing in a company. New tendencies of marketing audit perfomance. Biotechnology market description. Marketing audit results analysis. Analysis of the internal environment of the organization.

Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.

Characterization of the main methods of perform marketing study to find marketing leverages of communication on connected devices security. Research and analysis of features of benchmarks of the companies successfully adopting the IoT into the business.

Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.

The peculiarity of the transfer of the marketing concept to non-profit organizations. Organization of information exchange processes by non-profit organizations, similar to commercial organizations. Analysis of the concept of excellence in production.

The main problems formation marketing concept of the management strategic planning enterprise activity. Methodical approach to setting up a marketing information system basis of effective model building marketing information system of the enterprise.

The degree of the enterprises flexibility to probable crisis situations due to their reserves potential strengthening. To justify the necessity of marketing tools expending for the outsourcing, reengineering implementation to domestic business practice.

The concept of the market as a specific factor for the development of the country's economy, the understanding of the concept of marketing research, reveals its essence and role, characterizes the most common types of research on regional tourism markets.

The research, highlighting the critical role of marketing innovations in the development of enterprise product policy. The importance of embracing creativity, customer-centricity, and adaptability to remain competitive and achieve long-term success.

The new marketing-mix concept. Important practical implications for innovative enterprises, those that base their market activity on new information technologies. The model is an integral part of the rail model which combines marketing strategies.

Orientation of the goals of marketing provision of anti-risk measures on the consumer. The main possible options for the attitude of buyers-organizations to the perceived risk depending on the expected utility from the purchase of industrial goods.

Dynamics of publishing activity for the search queries "marketing management" and "theatre arts" in the scientometric databases. Competitive analysis of Ukrainian theaters. the of marketing strategies for successful promotion of theater productions.

Formation of personnel policy at the enterprise in modern conditions. Analysis of the features of building an effective personnel policy. Skills and abilities of innovation marketing specialists to identify purchasing behavior, hidden needs of consumers.

Specific features of using marketing tools in museums for their successful competition in the leisure market. Active self-financing and creation of a comfortable environment - one of the priority directions of development of museum sphere in Ukraine.

Prospects for Ukraine’s integration into the European Education Area. Features of the organization of marketing of educational institutions. Development of distance learning. The use of the Armstrong model for non-profit subjects in the research sphere.

Research of a set of organizational and economic measures carried out by enterprises producing organic food eggs for the effective promotion of their products on the market of Ukraine and abroad. Organic eggs as a separate segment of the food market.

Theoretical aspects of marketing research in the construction market. The procedure of planning a marketing research. Benefits of EXMAR. Contents of a strategic marketing plan. Tools and methods of marketing planning. Features of Marketing Research.

Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.

Theoretical and methodological foundations for developing a marketing strategy for constructing and promoting low-rise buildings. Market research, identification of the needs and requirements of future buyers, their social and financial characteristics.

Analysis of the main components of the market of ornamental crops in Ukraine. Increasing exports and expanding the range of products of the country's agro-industrial complex. Development of a marketing model for an agricultural production strategy.

The advancement functions in marketing. Necessity of marketing for medicine. The analysis of activity of the enterprise. Marketing politicians of the diagnostic centre. SWOT-analyze of the medical centre. Methods of optimization in advertising activity.

Purpose, approaches to the formation of the innovative and safety potential of the enterprise. Peculiarities and conditions of application of marketing tools in this process. The need to find innovative production mechanisms, use of new marketing tools.

The marketing tools for effective product promotion in the Ukrainian and global chocolate markets. The theoretical and methodological foundations of strategic marketing promotion as a significant marketing tool in ensuring effective product promotion.

Определение базовых нужд фабрики и проектирование внутренней планировки. Разработка схемы необходимого оборудования для работы фабрики. Определение критериев успешного производства шоколадной продукции. Оценка конкурентной среды и качества шоколада.