Определение и характеристика понятий government relations и лоббизм. Изучение состояния современного табачного рынка в России, основных барьеров коммуникаций в отрасли, основных игроков, история взаимодействия с группами интересов и группами давления.

Технологии Government Relations в России. Особенности специальности GR (Government Relations). Технологии лоббистской деятельности. Анализ аспектов GR-коммуникации в России на примере лоббистских кампаний. Кампании табачных и антитабачных лоббистов.

Цели, задачи деятельности Уфимского государственного нефтяного технического университета в области рекламы, связей с общественностью и GR. Роль учебного научно-производственного полигона в деятельности УГНТУ в области связей с общественностью и GR.

Characteristics of graphic design and its potential as a tool for digital marketing. An overview of graphic design as a key way of communicating information about a product or service through visual means. The role of graphic design in marketing.

The problem of the green marketing. Higher production costs of green products. Energy saving fuel is still a difficult problem. A marketing strategy of the public green car. Green marketing development status and domestic green marketing development way.

Специфика идентификации товаров, системы маркировки. Связь GS1 с маркировкой. Направления деятельности ассоциации GS1. Штрих-код GS1 128, GS1 Databar. Выбор GS1 DataMatrix для обработки на кассовом терминале. Как получить GTIN GS1 для маркировки товаров.

Modes of pasteurization of raw milk, which are used in the production of hard rennet cheeses, do not destroy all microflora. Even pasteurization, which corresponds to the upper limit of heat treatment of raw milk in the production of hard rennet cheeses.

Specific public relations disciplines. Edward Bernays as the self-appointed Father of Public Relations. Traditional public relations tools. Targeting the public. Lobby groups. The techniques of spin. Negative public relations. Promotion (marketing).

Модель створення і просування HR-бренда, її елементи та модифікації, особливості використання для коригування репутації наявної компанії. Визначення засад, які можуть допомогти у вирішенні проблем під час створення та просування HR-бренда підприємства.

Availability of information about the market as the main component of any market selection program. The sources of information on international markets and products. Creation of computer databases to help marketers in the problem of identification.

Research of the mechanisms of regulation of the Russian beer market. The influence of weather conditions on the volume of beer sales in Russia; conditions of beer sales regression, mechanisms of weather factors action on sales in different regions.

The scope of business of the company. The efficiency of the global brand. Competitors of the company and compare them. The defenses of the brand in target markets. SWOT analysis of the company (strengths and weaknesses, opportunities and threats).

Vision and business concept of the Ikea Group. Investing for the future as the main financial principle of the company. Interesting facts about Ikea. The company's competitors: Kika Group, Jysk. Partner companies: UNICEF, the World Wildlife Fund.

Деятельность компании, секреты ее успеха. Особенности формирования стоимости товара, структура и логистика склада магазина. Общий объем продаж компании. Описание оригинального подхода к продажам товара, особенности небольших коммерческих хитростей.

Organization of the state image in the media. Formation of a complex of image actions, tactics, techniques, technologies aimed at creating a successful image. Finding of the image potential of specific language formulas that have a suggestive property.

The brand advertising in the mass media. The beliefs of consumers modern way of interactive mass media. Benefits of using trademarks of celebrity brand brands. Celebrity-product endorsement equity. Managerial perspective on celebrity endorsement.

Culture and marketing communication. Culture and consumer socialization. Materialism, identity and religiosity. Culture and service quality. Culture and language effects. Culture and consumer revenge behavior. Culture and government action.

The effect of the number 13th on customers' desire to buy tickets or undergoing plastic, cosmetic surgery. Analysis influence superstitions from consumer choice. The additional regression regarding the scheduling of plastic surgeries and the moon phase.

Functions of the GS1 global traceability standard. Development of a traceability system for a market operator for the production of flour confectionery products using carob powder. Requirements for affixing the Global Trade Item Number to products.

Study of peculiarities of implementation of the marketing complex (product, price, place, promotion, people, process) in the activities of Football Club "Desna". Substantiation of the ways to improve its use. Annual compilation of a media plan of club.

The role of tastes and preferences of consumers in the process of determining the demand for goods. Changes in the prices of related products, the use of advertising in stimulating the sale of products. Consumers ' expectations concerning future prices.

Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).

The definition of a supply chain, the role of artificial intelligence in its management, the benefits and challenges of applying artificial intelligence. in today's world, effective supply chain management is a key success factor for many companies.

Анализ преимуществ использования Indoor рекламы для формирования потребительского поведения используемыми магазинами повседневного спроса перед другими коммуникативными средствами. Рассмотрение особенностей развития коммерческой деятельности в России.

Logistical and geographical features of catering - one of contemporary forms of restaurant services. Providing catering logistics far from production facilities (so-called "touring" catering). Essence of social catering and specificity of its logistics.

Сущность и роль социальных сетей в развитии Influencer маркетинга. Определение подходов к изучению потребительского поведения в соцсетях. Анализ уровня привлекательности публикаций инфлюэнсеров социальной сети Instagram; характеристика респондентов.

Generalization of the concept of information logistics. Determination of the structure of information logistics system in relation to agricultural enterprises. ERP-system (Enterprise Resource Planning System) as a system of enterprise resource planning.

The peculiarities of Ukrainian milk and dairy products market under current conditions. Steps to improve the competitiveness of milk processing factories by implementing innovations in their product sales policy. The effectiveness of such measures.

Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.

Определение функций и задач instagram, способствующих продвижению бренда. Исследование значения хэштегов, как отличной возможности привлечь дополнительных клиентов на свою страницу. Рассмотрение условий успеха маркетинговой компании в instagram.