Prospects for Ukraine’s integration into the European Education Area. Features of the organization of marketing of educational institutions. Development of distance learning. The use of the Armstrong model for non-profit subjects in the research sphere.

Research of a set of organizational and economic measures carried out by enterprises producing organic food eggs for the effective promotion of their products on the market of Ukraine and abroad. Organic eggs as a separate segment of the food market.

Theoretical aspects of marketing research in the construction market. The procedure of planning a marketing research. Benefits of EXMAR. Contents of a strategic marketing plan. Tools and methods of marketing planning. Features of Marketing Research.

Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.

Analysis of the main components of the market of ornamental crops in Ukraine. Increasing exports and expanding the range of products of the country's agro-industrial complex. Development of a marketing model for an agricultural production strategy.

The advancement functions in marketing. Necessity of marketing for medicine. The analysis of activity of the enterprise. Marketing politicians of the diagnostic centre. SWOT-analyze of the medical centre. Methods of optimization in advertising activity.

The marketing tools for effective product promotion in the Ukrainian and global chocolate markets. The theoretical and methodological foundations of strategic marketing promotion as a significant marketing tool in ensuring effective product promotion.

Consideration of the possibility of increasing the efficiency of the provision of housing and communal services and reducing their costs. Research of the influence of public marketing systems on the formation of the price of natural monopolies.

Consider an image as a specific synthetic image created in the media of an image object. The role of media professionals in the image of the political leader and the state. Some aspects of professional activity and methods of work of image-makers.

The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital marketing.

Description of the marketing plan of the company of Mercedes-Benz: driving forces affecting global marketing; Hofstede model of the United Kingdom; segmentation, marketing, positioning; marketing mix strategy; mission statement, the goal of the company.

Сущность психологической эффективности рекламных коммуникаций. Разработка новой системы оценки эффективности. Единая система психологических, социологических, лингвистических и филологических аспектов оценки. Показатели эффективности медиаметрии.

Methodology of the research of the marketing activity of the medical and health tourism destination at the municipal level. Marketing research and analysis of the existing market situation. Development of a program of actions, budgetary planning.

Application of information communication methods as an element of success, digital marketing has a place among them. A set of indicators of the effectiveness of advertising and their impact on business processes. Trends in the development of this tools.

The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.

Research on the use of the latest technologies in the implementation of marketing intelligence, its use without prejudice to the social and physical health of consumers. Characteristics of technologies for the implementation of marketing intelligence.

Exploring the role of mother agencies using cross-cultural theories and stakeholder theories. Identification of current trends in the modern fashion asian market. Development of professional models for promotional products. The stakeholder concept.

The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.

Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.

Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.

Перспективы российского рынка виртуальных операторов сотовой связи, план маркетинговых действий. Сотовый бизнес и виртуальные сети подвижной связи. Услуга "безроуминговые зоны" для абонентов. Сотовая связь как локомотив современных телекоммуникаций.

The discourse discusses the question of whether modern types and forms of advertising meet the content of this definition. The main features of viral advertising manifestation as a socio-cultural phenomenon and a component of modern information space.

Исходные данные и характеристика предприятия. Прогноз конъюнктуры рынка. Определение затрат и доходов. Формирование потока чистых средств. Оценка экономической и коммерческой эффективности инвестиций. Страхование коммерческого риска и юридическая защита.

Рассмотрение истории возникновения и развития фирмы "Nike", неразрывно связанной с именем Фила Найта. Автор мифа Nike — Фил Найт (Phil Knight). Реклама "Найке" — всегда вызов. Рекламная и спонсорская деятельность. Возникновение названия и логотипа.

Models of the consumer choice process. Affect and Non-Conscious Processes. Review recent research in a number of different aspects of the consumer choice domain and highlight work that suggests that nonconscious components may play an important role.

Specificity of retail market formation in an arbitrary agglomeration in terms of optimal sizes and location retailers would choose. Social welfare analysis of a centralized planning of the retail market. The model of duopoly in the retail market.

Сутність рекламних інструментів. Структуризація основних інструментів online- та offline-реклами, їх головні переваги та недоліки використання. Поділ рекламного ринку України за використанням інструментів. Доцільність вибору рекламного інструменту.

The success factors encompass the alignment of online and offline touchpoints, customer data utilization, personalized marketing approaches, and the utilization of innovative technologies such as artificial intelligence and big data analytics.

Model development based on the concepts of technology adoption, reinforcement expectations and information systems duration. Use of the website and internet services to make purchases of household appliances. Confirmation of online shopping expectations.

Marketing activities of industrial enterprises as a system for effective adaptation of the company to business transformations. Organizational framework of venture capital activities and the reengineering of business processes in marketing activities.