Identifying the features of creating a mascot (brand character). Study of theoretical aspects of brand image formation with the participation of a character. Features and practical experience of using characters. Improving the typology of brand symbols.

The types of communications media: television, radio, newspapers, magazines and internet-based web-sites. The advantages of newspapers over the other major news media television, radio, and newsmagazines. The global information system and newspapers.

Analysis of the laws regulating synthesized marketing communications, principles and functions of marketing communications synthesized effect, suggestes the mechanism formation of marketing communications synthesized effect of industrial enterprise.

Consideration of the possibility of increasing the efficiency of the provision of housing and communal services and reducing their costs. Research of the influence of public marketing systems on the formation of the price of natural monopolies.

Consider an image as a specific synthetic image created in the media of an image object. The role of media professionals in the image of the political leader and the state. Some aspects of professional activity and methods of work of image-makers.

The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital marketing.

Description of the marketing plan of the company of Mercedes-Benz: driving forces affecting global marketing; Hofstede model of the United Kingdom; segmentation, marketing, positioning; marketing mix strategy; mission statement, the goal of the company.

Сущность психологической эффективности рекламных коммуникаций. Разработка новой системы оценки эффективности. Единая система психологических, социологических, лингвистических и филологических аспектов оценки. Показатели эффективности медиаметрии.

Directions for the implementation of the "blue ocean" strategy, taking into account the specifics of enterprises and sectors of the food industry and market conditions. Evaluation of success factors and problems. Actions to create a new market space.

Analysis of trends in local consumer behavior in the new market conditions. Implementation of the Territory Branding Concept in Russia. Determination of criteria for the selection of food products for territorial branding in the Krasnoyarsk Territory.

The concept of "breakthrough" products and their characteristics. Analysis the main approaches to pricing the products that are new to the market. The use of methodology for the "breakthrough" product pricing according to the level of its consumer value.

Methodology of the research of the marketing activity of the medical and health tourism destination at the municipal level. Marketing research and analysis of the existing market situation. Development of a program of actions, budgetary planning.

Application of information communication methods as an element of success, digital marketing has a place among them. A set of indicators of the effectiveness of advertising and their impact on business processes. Trends in the development of this tools.

The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.

Характеристика целей, видов международного маркетинга как одной из форм интеграции и взаимодействия предприятий различных стран. Принципы, методы международного маркетинга. Способы разработки международной маркетинговой стратегии. Выбор зарубежного рынка.

Problems and difficulties faced by owners of small businesses. Miles & Snow typology of strategies. Empirical applications of Miles & Snow's generic strategies. Research method. Competitive Strategies By Business Sector. Strategy and performance.

The mission must be emotional to create a sense of faith in the brand in the target audience and encourage it to decision-making. It is important to correctly use linguistic tools to create certain emotions and reflect sustainable brands’ values.

Specifying and analyzes most important approaches to understanding the content and content of positioning as an element of the tourist marketing mix. Making conclusions on further directions of developing positioning research within tourism marketing.

Analysis of the impact of informatization and digitalization on business and society. Stimulating demand, promoting the use of digital technologies in various sectors of the Ukrainian economy. Transformation of forms and methods of marketing management.

Research on the use of the latest technologies in the implementation of marketing intelligence, its use without prejudice to the social and physical health of consumers. Characteristics of technologies for the implementation of marketing intelligence.

Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Nestle's corporate business principles. History of Ford Motor Company. Products of McDonald's Corporation.

Exploring the role of mother agencies using cross-cultural theories and stakeholder theories. Identification of current trends in the modern fashion asian market. Development of professional models for promotional products. The stakeholder concept.

The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.

Analysis of multimodal advertisements which play a very important role in the modern social, business, and mass-media communication. The structure and semantics of the advertisements of mineral water in the Ukrainian mass-media and business discourse.

Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.

Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.

Перспективы российского рынка виртуальных операторов сотовой связи, план маркетинговых действий. Сотовый бизнес и виртуальные сети подвижной связи. Услуга "безроуминговые зоны" для абонентов. Сотовая связь как локомотив современных телекоммуникаций.

The discourse discusses the question of whether modern types and forms of advertising meet the content of this definition. The main features of viral advertising manifestation as a socio-cultural phenomenon and a component of modern information space.

Исходные данные и характеристика предприятия. Прогноз конъюнктуры рынка. Определение затрат и доходов. Формирование потока чистых средств. Оценка экономической и коммерческой эффективности инвестиций. Страхование коммерческого риска и юридическая защита.

Familiarization with representative logo and corporate identity design "National Geographic society". Consideration of the meaningful foundations of research-based marketing high performance integrated technologies to win and keep consumers from NG.