The peculiarity of the study of the pragmatic effectiveness of the application of deixis within the framework of these approaches. An examination of deixis in advertising and its role in the persuasive strategies employed by commercial text producers.
Conditions (in mass production of GO "Lviv bakeries complex") of implementation of logistic optimization of the production program. Identified processes in the supply chain and outlined the main determinants of the supply chain of products daily demand.
The concept and evaluating the loyalty of clients of mini-hotels, the direction of its formation and development. Types of programs, their comparative characteristics and structure. Analysis of the market of mini-hotels in Moscow, competitive advantages.
The analyzing the development of Internet marketing in Ukraine. The tendencies of Internet marketing in the world and figures connected to its current condition in Ukraine. The perspective of Internet marketing in Ukrainian business and global economy.
Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.
Theoretical formulation of the place of the brand among the marketing communications in the tourist business. The experience of the leading destinations and tourism enterprises in the formation of brands. Technology for building the tourist brand.
The economic essence of trade in services, the peculiarities of the development of this process in the conditions of globalization. Research of modern tendencies of functioning of international trade, analysis of its role as a factor of economic growth.
Marketing research of the prerequisites for starting a business by interviewing existing and potential entrepreneurs under the age of 35 in social networks. Problems of enterprise development during the period of quarantine restrictions due to Covid-19.
Effectiveness of marketing systems as a decisive factor of enterprise competitiveness. Implementation of innovative processes in production or existing goods or service. The influence of marketing management on the diffusion of innovations in e-commerce.
The main trends in the development of digitalization of the global international economy. Application of artificial intelligence, robotics and virtual technologies. Optimization of marketing approaches, introduction of new forms of business management.
The impact of war on entrepreneurship, methods and mechanisms of marketing in the event of a military conflict. Research of real indicators of marketing effectiveness. The impact of the unique factor of war on the change of management and marketing.
Дослідження сучасних викликів та перспектив розвитку digital-marketing у сучасних умовах невизначеності. Характеристика ключових напрямів розвитку цифрового маркетингу. Огляд ключових тенденцій постійних та швидких змін у сфері цифрового маркетингу.
Получение потребителем нужной, полезной и актуальной информации о табачных изделиях. Успешность продвижения нового товара или услуги на рынок и его дальнейший бизнес оборот с применением Digital-коммуникаций. Новые технологии в табачной отрасли.
Аналіз ринку цифрового маркетингу, огляд інструментів та технологій, рекомендації щодо послідовного впровадження маркетингових стратегій для бізнесу. Тенденції використання цифрових інструментів: соціальні мережі, контент-маркетинг, пошукова реклама.
Особливості використання digital-маркетингу в індустрії виробництва цементу. Специфіка застосування каналів digital-маркетингу у різних галузях промисловості. Перспективи розвитку digital- маркетингу для формування позитивного іміджу виробників цементу.
Огляд тенденцій у сфері digital-маркетингу. Аналіз стратегій просування, що забезпечують успішний розвиток online-бізнесу в еру цифрових технологій. Підходи до просування бізнесу в інтернеті, роль інбаунд-маркетинга в привертанні цільової аудиторії.
Анализ программ лояльности основных игроков рынка доставки пиццы. Появление новых возможностей удержания потребителей при развитии сферы digital. Проведение исследования эмоциональных и рациональных составляющих при совершении повторной покупки.
Упровадження рекламної комунікації у сучасному українському суспільстві. Розвиток нових жанрів та платформ у соціальних комунікаціях. Digital-реклама як один із шляхів упровадження товару. Характеристика цифрової реклами як сучасного інтернет-жанру.
A study of the verbal component in British and American tourism advertising placed on Internet platforms. Peculiarities of text presentation in tourist internet advertising. Study of the impact of the coronavirus pandemic on the advertising strategies.
The impact of e-commerce on the economy. Statistical assessment of the development of e-commerce in the era of globalization. E-commerce market development trends. Types of Internet e-commerce markets, the most popular specialized shopping sites.
Defining the role of electronic logistics and researching problems, opportunities and prospects in the process of implementing the basic principles of electronic logistics. Deepening the relationship between national economies, the formation of logistics
The theoretical issues of SWOT-analysis implementation. Its practical use for comparative ecologic and economic evaluation on the example of a large metal manufacturer, JSC "Kazzink" (Ust Kamenogorsk, the Republic of Kazakhstan) to prevent it from crisis.
Ukrainian legislation and consumer rights protection system for purchasing goods in online stores. International legislative regulation of consumer rights protection when purchasing goods in online stores. Improving consumer literacy of citizens.
The study of interaction of advertising effectiveness to its level and type of promotion products. Certain preferred mode of product promotion to the consumer. The study of the effectiveness of price discounts and bonuses on all advertising levels.
The functional features of modern electronic business and e-commerce within its structure. A comprehensive understanding of the key components of e-business, in particular e-commerce, allows to make effective management decisions in e-markets.
Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.
The concept of marketing in the culture. The main categories of cultural marketing in the field of film distribution. Research of the film rental market and evaluation of the marketing attractiveness of PJSC "MultiplexHolding" by the integral criterion.
Marketing as one of the many and very important tools undergoing a process of change regarding the use of the Internet. The main stages and directions of the development of Internet marketing, the impact of globalization and the presence of consumers.
Актуальные тренды на рынке дистрибуции. Специфика дистрибьюторского бизнеса: ключевые проблемы и задачи. Проблематика выбора ERP-решения. Эффективное построение сетей поставок, ориентированных на спрос. Сокращение операционных затрат.
Based on an analysis of world trade in services, the most important areas of regional trade agreements have been identified. Finding ways to expand agreements on partnership and cooperation in the provision of services (for example, transport services).
