Развитие теории управления человеческими ресурсами, определение и структура HR-брендинга. Подходы к формированию бренда работодателя. Развитие теории управления человеческими ресурсами. Описание атрибутов ценностного предложения бренда работодателя.

E-commerce and its difference from traditional commerce. Impulse buying and its characteristics. Identification of whether there is a connection between gender, income, education and employment of an online customer and online impulse buying behavior.

Hidden marketing as a special kind of online advertising in which the message is spread through the exchange of views on the product between users. Promoting products and services in the international market. Features of a search engine targeting.

Improving the economic effectiveness of wholesale companies and the creation of effective marketing strategies. The key factors that determine success of wholesaler marketing strategies, indicators and characteristics the effectiveness of the link.

Risks in activity of a commercial enterprise. Role of logistics in the organization of commercial enterprises, identification possible risks in the logistics systems of commercial enterprises and justify the need for a logistics risk management system.

A comprehensive study of the features of advertising creativity. Active use of emotions, emotional creativity, which is designed to form an advertising message that is interesting to consumers. Examples of Ukrainian and foreign advertising practices.

The introduction of marketing tools to manage innovation is becoming one of the main reasons for the success of modern innovations. Innovative activity in the marketing is impossible without the presence at the enterprise of the relevant personnel.

Explanation is how the changing demographics of the North American population impact the demand for hospitality services. The key supply factors those are important to entertainment organizations. Expected future impact of baby boomers on the demand.

The problem of the harmonious operation of logistics management in a universal system. The description of local and global laws of balance, taking into account the parameters of the source rules for sales of inventory turnover, their optimal number.

Analysis of components of the library's communication and image policy and the determination of methods for optimizing the activities of libraries in social media. Effectiveness of new Internet technologies introduction in work of library institutions.

In the article have been defined that in the direction to ensure consumer loyalty to the company, first of all, the optimal assortment should be formed and the formation of goods should be carried out. The application of the integrated ABC/FMR analysis.

The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.

Background and Research Gap, оverview of customer attitudes. Relevant theories for studying attitude changes. Brand love, responsibility. Definition and types of scandals, product-based scandals. Moral-based scandals, identification of research gap.

The prospects of development of the focus groups method in the contemporary economy. The theoretical background and features of the this method. The possibility of focus groups method using as a tool of indirect communication.

Increased competition in the digital environment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing, which includes search engine advertising, allows to achieve this aim by means of technical settings.

McDonald's as the world's largest chain of hamburger fast food restaurants. Television, customer mailing, point of scale display, direct mail - the main methods of promotion, which using this global company. Analysis of the market strategy in Russia.

Methods used for popularization of science and scientific institutions. Analysis of the main scientific logistics laboratories and schools in the Russian Federation and the world. The popularization of science and researches' results in Russia.

Аналіз теоретичних і практичних аспектів упровадження механізмів government relations у систему взаємодії влади та бізнесу. Його розгляд у порівнянні з лобізмом та public relations. Узгодження інтересів влади, бізнесу та громадянського суспільства.

Технологии Government Relations в России. Особенности специальности GR (Government Relations). Технологии лоббистской деятельности. Анализ аспектов GR-коммуникации в России на примере лоббистских кампаний. Кампании табачных и антитабачных лоббистов.

Characteristics of graphic design and its potential as a tool for digital marketing. An overview of graphic design as a key way of communicating information about a product or service through visual means. The role of graphic design in marketing.

The problem of the green marketing. Higher production costs of green products. Energy saving fuel is still a difficult problem. A marketing strategy of the public green car. Green marketing development status and domestic green marketing development way.

Специфика идентификации товаров, системы маркировки. Связь GS1 с маркировкой. Направления деятельности ассоциации GS1. Штрих-код GS1 128, GS1 Databar. Выбор GS1 DataMatrix для обработки на кассовом терминале. Как получить GTIN GS1 для маркировки товаров.

Modes of pasteurization of raw milk, which are used in the production of hard rennet cheeses, do not destroy all microflora. Even pasteurization, which corresponds to the upper limit of heat treatment of raw milk in the production of hard rennet cheeses.

Specific public relations disciplines. Edward Bernays as the self-appointed Father of Public Relations. Traditional public relations tools. Targeting the public. Lobby groups. The techniques of spin. Negative public relations. Promotion (marketing).

Availability of information about the market as the main component of any market selection program. The sources of information on international markets and products. Creation of computer databases to help marketers in the problem of identification.

Research of the mechanisms of regulation of the Russian beer market. The influence of weather conditions on the volume of beer sales in Russia; conditions of beer sales regression, mechanisms of weather factors action on sales in different regions.

The scope of business of the company. The efficiency of the global brand. Competitors of the company and compare them. The defenses of the brand in target markets. SWOT analysis of the company (strengths and weaknesses, opportunities and threats).

Vision and business concept of the Ikea Group. Investing for the future as the main financial principle of the company. Interesting facts about Ikea. The company's competitors: Kika Group, Jysk. Partner companies: UNICEF, the World Wildlife Fund.

Деятельность компании, секреты ее успеха. Особенности формирования стоимости товара, структура и логистика склада магазина. Общий объем продаж компании. Описание оригинального подхода к продажам товара, особенности небольших коммерческих хитростей.

The brand advertising in the mass media. The beliefs of consumers modern way of interactive mass media. Benefits of using trademarks of celebrity brand brands. Celebrity-product endorsement equity. Managerial perspective on celebrity endorsement.