Characteristic the impact of digital marketing on the communication of football clubs and to make suggestions for the improvement of communication. has shown that digital marketing is a very broad concept, encompassing many different online tools.

Ensuring the efficient flow of goods, services, and information. Current logistic management practices in public administration, analysis of their strengths and weaknesses, explore their influence on cost efficiency, service quality, economic outcomes.

Characteristics of the various methods used by advertisers to create effective ads, to maximize the attractiveness of the target group of users, informing readers about the benefits of the product. Develop an advertising slogan to promote the brand.

The article examined medicinal products containing inulin, which are registered on the pharmaceutical market of Ukraine. A comparative analysis of medicinal products by characteristics was carried out: country of manufacture, dosage form, composition.

Marketing is a general term used to describe all the various activities involved in transferring goods and services from producers to consumers. Macro- and micro-marketing. The target marketing concept. Competitive Strategies. Internet marketing.

The characteristics of market research services. The features of the demand for spa services. The functional components of the resort enterprises and features of organization of spa business. Government regulation of resorts, tourism and distributors.

The perception and attitude of millennials to storytelling in advertising. Identification of general quantitative trends, as well as to refute or confirm the previously formulated hypotheses. Identifying commercials that have the most emotional effect.

Features of the advertising industry in the people's Republic of China, Taiwan and Hong Kong. Institutions regulating advertising markets in the regions, analysis of television advertising. Place and role of TV advertising in the advertising sphere.

Native advertising - the way to pay attention to the particular brand in the context of the site and user interests. Influencers - one of the main instruments for pushing brands to change their assumptions about how to engage the target audience.

History of development and general characteristics of Walmart activities. Financial results of the Walmart company. Porter 5 forces analysis, PEST-analysis of Walmart. Competitive advantages of this trading network. Protection against competitive threats.

Researches regarding the purchase behavior and consumer demand for various products across national boundaries. The elaboration of the marketing mix for targeted country. Factors that progressively drive international trade and marketing efforts.

A study of the role of persuasion in the advertising message. The different techniques of persuasion, their impact on the audience. The role of persuasion in creating advertising messages that stay in the customer's mind and influence their choices.

The research company's relentless pursuit to implement the innovative marketing elements in production and marketing services to quickly reach the customer and meet needs according to the quality standards, the appropriate cost, and delivery speed.

The basic approaches of distribution channels formation of enterprise. Stages of sale channel strategy development. The processes of development, maintaining and usage of customers databases are considered in order to establish contacts with them.

The peculiarities of the use of Facebook for marketing purposes by SMEs. Consideration of the basic ways to determine the barriers that prevent SMEs to use Facebook for their own marketing purposes. The essence of the concept of "diversification".

The role of the construction industry in the development of the national economy. The choice of marketing strategy as a key to the marketing opportunities of real estate companies. Proposals for expanding sales of real estate and construction companies.

Market segmentation of hotel services has been investigated as the base of determination of the goals which will be the objects of further marketing investigations. The assessment of segmentation criterion: segment capacity, segment essentiality.

Analysis of the changes that took place in the Chinese advertising poster during the ХХ century. The connection between the cultural and political context and the visual content of messages, the influence of historical and cultural processes on them.

Research of tendencies of development of the market of logistic services in the conditions of the global environment. Study of the concept of logistics as a new paradigm of the world market. Identification of trends in the market of logistics services.

Basic Types of international marketing strategies. Marketing strategies used by online TV services. Peculiarities of Netflix and Amazon Prime Video marketing strategies in India and services comparison. Netflix and Amazon Prime performances in India.

Характеристики мікроблогінгу Twitter як частини загальної системи інтернет-маркетингу, його особливості, інструменти та методи. Стан проникнення Twitter у життя населення України та головні риси його функціонування. Принципи просування твіттер-каналу.

Интернет как платформа многочисленных возможностей для продвижения компании, улучшения ее финансовых результатов. Социальные сети - каналы связи, которые помогают фирмам в достижении различных организационных целей в области маркетинга и рекламы.

Integration processes lead to the strengthening of interaction between the national economies of countries in the field of trade and economic relations, which also manifests itself in the interaction of representatives of large and small businesses

The main stages in the development of political marketing as theory and practice of modern political process in a democratic society. Use of technology in the practice of political marketing campaign, shaping the image of political leaders and the state.

Consequences of Russian large-scale military aggression for Ukraine's foreign trade in goods in 2022. Trends, changes in the geographical and commodity structure of domestic exports and imports. Product groups with the largest drop in deliveries.

Analysis of issues related to the development of an effective advertising campaign. Proposed of resources, which will allow the user independently generate advertising budget in the short term; ensure the simplification of decision-making at planning.

Increase the purchase amount that, on average, per user - one of the main reasons for the growing popularity of e-Commerce market. Analysis of the comparative advantages, challenges of launching a multi channel retailing system through online stores.

Peculiarity of studying the theoretical aspects of Ukraine's strategic partnership. Research on the assessment of parity of foreign trade relations between countries using branding as a tool for managing the competitiveness of the national economy.

Cross-cultural categories influencing the process of creative expression. The commercial video materials produced by international brands. To examine the degree to which companies adapt their advertising to cultural realms of different countries.

Virtual influencers - a new phenomenon in the spheres of social networking, advertising, marketing. Using self-training artificial intelligence to generate post texts and communicate with followers - one of the main prospects of virtual influencers.