Culture and marketing communication. Culture and consumer socialization. Materialism, identity and religiosity. Culture and service quality. Culture and language effects. Culture and consumer revenge behavior. Culture and government action.

The effect of the number 13th on customers' desire to buy tickets or undergoing plastic, cosmetic surgery. Analysis influence superstitions from consumer choice. The additional regression regarding the scheduling of plastic surgeries and the moon phase.

Functions of the GS1 global traceability standard. Development of a traceability system for a market operator for the production of flour confectionery products using carob powder. Requirements for affixing the Global Trade Item Number to products.

The role of tastes and preferences of consumers in the process of determining the demand for goods. Changes in the prices of related products, the use of advertising in stimulating the sale of products. Consumers ' expectations concerning future prices.

Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).

Сущность и роль социальных сетей в развитии Influencer маркетинга. Определение подходов к изучению потребительского поведения в соцсетях. Анализ уровня привлекательности публикаций инфлюэнсеров социальной сети Instagram; характеристика респондентов.

Generalization of the concept of information logistics. Determination of the structure of information logistics system in relation to agricultural enterprises. ERP-system (Enterprise Resource Planning System) as a system of enterprise resource planning.

Определение функций и задач instagram, способствующих продвижению бренда. Исследование значения хэштегов, как отличной возможности привлечь дополнительных клиентов на свою страницу. Рассмотрение условий успеха маркетинговой компании в instagram.

The defines strategic trend of the development of the sphere of higher education is the search and implementation of an effective marketing strategy designed to ensure the competitiveness of the university in the target market of educational services.

For stable operation and successfully solve the problem of transport services transport economy of the Black Sea should have modern material and technical base. The advanced technology transportation process, conveying and transportation capacity.

Evaluation of strategic potential of Isabelle Camille, the ability of the company to meet the expectations of Russian distributors. Recommendations for the development of a conceptual commercial equipment with the symbols of the trademark of the company.

The purpose of the paper is to analyze the role of business clusters and their marketing policy in gaining competitive advantage on the world market. The paper takes network paradigm as main basis of investigation looking at the development of clusters.

Сущность Life Placement, история его возникновения, развития и распространения. Основные преимущества использования технологии Life Placement, проведение акции для обеспечения широкого информационного покрытия. Роль Life Placement в маркетологии.

Розкриття особливостей та обґрунтуванню переваг застосування технології Live streaming у цифровому маркетингу та у маркетингових стратегіях комунікації. Канали та методи у цифровому маркетингу в технології Live streaming. Типи стримінгових платформ.

Определение сути концепции "Lovemarks". Анализ российского рынка. Книга "Lovemarks", как пример "Любимого бренда". Рассмотрение примеров общепризнанных лавмарок (на основе компаний Coca-cola, P&G и Lexus). Италия в контексте основных аспектов Лавмарки.

Mergers and acquisitions as a tool and factors of competitiveness of the company. The Walt Disney company, its activity and main competitors. M&a transactions as a tool for development. Improving the weakest segment of сompany using M&A Strategy.

Modern issues of competitiveness. Specific factors influencing international competitiveness in emerging countries. Chinese automotive market: development and dynamics. Problems of automotive clusters in Russia on the case of the sollers company.

To highlight the ways of marketing labeling of agricultural products as an effective aspect of doing business and their interpretation in a form understandable to consumers. A study of optimization and the right choice of marketing labeling methods.

Identification of the determinants of market orientation of smallholder tomato producers and to determine the status of market performance along the market chain using the example of Ethiopia. The relationship between market orientation and performance.

Transformation of marketing approaches to the promotion of various goods and services. Impact of modern innovations in the field of information and communication technologies, development of social networks on the strategy of promoting organic products.

The theoretical basis of marketing in a company. Role of marketing in a company. New tendencies of marketing audit perfomance. Biotechnology market description. Marketing audit results analysis. Analysis of the internal environment of the organization.

Characterization of the main methods of perform marketing study to find marketing leverages of communication on connected devices security. Research and analysis of features of benchmarks of the companies successfully adopting the IoT into the business.

Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.

The main problems formation marketing concept of the management strategic planning enterprise activity. Methodical approach to setting up a marketing information system basis of effective model building marketing information system of the enterprise.

The degree of the enterprises flexibility to probable crisis situations due to their reserves potential strengthening. To justify the necessity of marketing tools expending for the outsourcing, reengineering implementation to domestic business practice.

The concept of the market as a specific factor for the development of the country's economy, the understanding of the concept of marketing research, reveals its essence and role, characterizes the most common types of research on regional tourism markets.

The research, highlighting the critical role of marketing innovations in the development of enterprise product policy. The importance of embracing creativity, customer-centricity, and adaptability to remain competitive and achieve long-term success.

The new marketing-mix concept. Important practical implications for innovative enterprises, those that base their market activity on new information technologies. The model is an integral part of the rail model which combines marketing strategies.

Dynamics of publishing activity for the search queries "marketing management" and "theatre arts" in the scientometric databases. Competitive analysis of Ukrainian theaters. the of marketing strategies for successful promotion of theater productions.

Specific features of using marketing tools in museums for their successful competition in the leisure market. Active self-financing and creation of a comfortable environment - one of the priority directions of development of museum sphere in Ukraine.