Tests the effects of both direct and indirect network externalities for the merchants’ card acceptance probability based on the representative survey of 800 traditional merchants from all Russian regions. Current non-cash retail payment market analysis.

Discussion of neuromarketing as a research method, definitions and existing tools, analysis of ethical problems in this area. Perceptions and experience of neuromarketing practitioners, the formation of knowledge about this type of marketing research.

Brand as a means of managing relationships between organizations and their target groups. The creation of the Carpathian brand, which should reflect all elements of the uniqueness of the territory. The development of a social tourism institute in Ukraine.

Определения понятия "новая нормальность", описание трендов новой нормальности. Концептуальная клиент-центрированная модель new-normal маркетинга. Формирование концептуальной клиент-центрированной модели new-normal маркетинга, диджитализация общества.

Формування та розвиток нового спортивного бренду Найк студентом Ф. Найтом, бігуном на середні дистанції в команді Орегонского університету. Сучасні проблеми компанії, напрямки та перспективи їх вирішення. Конкурентні переваги на ринку спортивного взуття.

Рассмотрение истории возникновения и развития фирмы "Nike", неразрывно связанной с именем Фила Найта. Автор мифа Nike — Фил Найт (Phil Knight). Реклама "Найке" — всегда вызов. Рекламная и спонсорская деятельность. Возникновение названия и логотипа.

Models of the consumer choice process. Affect and Non-Conscious Processes. Review recent research in a number of different aspects of the consumer choice domain and highlight work that suggests that nonconscious components may play an important role.

Specificity of retail market formation in an arbitrary agglomeration in terms of optimal sizes and location retailers would choose. Social welfare analysis of a centralized planning of the retail market. The model of duopoly in the retail market.

Сутність рекламних інструментів. Структуризація основних інструментів online- та offline-реклами, їх головні переваги та недоліки використання. Поділ рекламного ринку України за використанням інструментів. Доцільність вибору рекламного інструменту.

The success factors encompass the alignment of online and offline touchpoints, customer data utilization, personalized marketing approaches, and the utilization of innovative technologies such as artificial intelligence and big data analytics.

Model development based on the concepts of technology adoption, reinforcement expectations and information systems duration. Use of the website and internet services to make purchases of household appliances. Confirmation of online shopping expectations.

Tools that allow for the analysis of individual areas of the trade range. The adoption of complex decisions related to the development of strategies, the choice and the formation of trading range, pricing, movement and presentation of goods in the store.

The history, characteristics and location of the company. Structure of the company and marketing service. Organization of labor, production technologies of company. Organization of quality control. Segmentation of consumer market. Features and promotion.

Marketing activities of industrial enterprises as a system for effective adaptation of the company to business transformations. Organizational framework of venture capital activities and the reengineering of business processes in marketing activities.

The system of indicators, the reflecting the level of production. Dairy industry as a leader in the food industry, it’s place in consumption. Organizational and methodological aspects of the analysis of the availability of production and cost of milk.

In Bulgarian companies the direct marketing and its application is guided by the principles of maintaining the information actual for customers, analyzing the customer’s response, different proposals for different clients based on their for the company.

Разбор факторов, формирующих качество товаров. Анализ операций, назначенных для создания главных товароведных характеристик готовой продукции. Упаковка, транспортировка и условия хранения продукта. Суть товарной обработки и послепродажного обслуживания.

Анализ механизмов: экономического, хозяйственного, маркетингового и управления экономическими системами для организации внешнеэкономической деятельности. Развитие комплекса механизма маркетинга, примененного в формировании ВЭД промышленного предприятия.

The article deals with the issues of software marketing mix development, taking into account its specific character as a commodity. The difference between the notions of "software product" and "software tools" from the marketing perspective is reasoned.

Consulting services in the field of marketing researches. History of PepsiCo, international activity of company. A launch of a brand to the Russian market. Main principles of work of the company, the key of success. The domestic market of soft drinks.

Review of perfume advertising taking into account verbal, visual and olfactory modes. A comparison of the types of perfume advertising distinguished as a type of catalog for the professional sales agent, the potential consumer. Multimodal cohesion.

The article is an attempt to highlight the perfume advertisement peculiarities, focusing on such basic semiotic modes as verbal, visual and olfactory. These modes are viewed through the prism of their components and corresponding component fillers.

Placement of a personal brand in the context of increased dependence of Russian higher education institutions on social media. Promoting a personal brand to the career development of the academic faculty. Use of social media by Russian universities.

Familiarity with the basic stages of personal sales: prospecting, handling objections, closing the scale. Personal selling as a promotional method in which one party uses skills and techniques for building personal relationships with another party.

The persuasive design of advertising as a now days phenomenon. The influence of design meanings-images on the perception processes and behavioral reactions of a person. The peculiarity of the problems of persuasive design of advertising in the society.

PEST-анализ как полезный инструмент понимания рынка, позиции компании, потенциала и направление бизнеса. Рассмотрение факторов, влияющих на продажи и прибыль компании в долгосрочной перспективе. Общая характеристика условных этапов PEST-анализа.

Изложение этапов рest-анализа предприятия: политических, экономических и технологических факторов, влияющих на предприятие; модель Майкла Портера (новые игроки на рынке, конкуренты, предлагающие продукты-заменители, власть покупателей, сила поставщиков).

The role of tourism in creating a city brand. Tourists are one of the groups that can disseminate information about a city's competitive advantages. The role of the Vienna Tourist Board in creating the brand of Vienna as a tourist and business center.

Classical and contemporarymodels of purchase funnels. Customer Journey vs. Sales Funnel: comparative analysis. Patient journey mapping in pharmaceutical industry. Instruments of marketing communication in pharmaceutical business, managerial implications.

Значение и виды POS-терминалов и POS-систем. Преимущества и риск использования POS-систем. Техническое оснащения торгового предприятия. Организационно-правовая и экономическая характеристика ООО "SPAR", анализ использования предприятие POS-терминалов.