Generalization of the concept of information logistics. Determination of the structure of information logistics system in relation to agricultural enterprises. ERP-system (Enterprise Resource Planning System) as a system of enterprise resource planning.
The peculiarities of Ukrainian milk and dairy products market under current conditions. Steps to improve the competitiveness of milk processing factories by implementing innovations in their product sales policy. The effectiveness of such measures.
Assessment of the development of e-commerce at modern stages. The main trends and prospects of the formation of social media marketing. Directions and sequence of stages of improving the effectiveness of marketing in networks. Branding strategies in them.
Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.
Определение функций и задач instagram, способствующих продвижению бренда. Исследование значения хэштегов, как отличной возможности привлечь дополнительных клиентов на свою страницу. Рассмотрение условий успеха маркетинговой компании в instagram.
Levels of interaction between the public and private sectors in the field of public marketing. Analysis of the questionnaire for conducting an expert survey among representatives of tourist enterprises and authorities. Mechanism of selection of experts.
Tendencies to interdisciplinarity that force organizations to search for concepts from different areas of science. The role of the concept of internal control and management talent in the competitive process of obtaining advantage in the marketplace.
The defines strategic trend of the development of the sphere of higher education is the search and implementation of an effective marketing strategy designed to ensure the competitiveness of the university in the target market of educational services.
For stable operation and successfully solve the problem of transport services transport economy of the Black Sea should have modern material and technical base. The advanced technology transportation process, conveying and transportation capacity.
Evaluation of strategic potential of Isabelle Camille, the ability of the company to meet the expectations of Russian distributors. Recommendations for the development of a conceptual commercial equipment with the symbols of the trademark of the company.
The purpose of the paper is to analyze the role of business clusters and their marketing policy in gaining competitive advantage on the world market. The paper takes network paradigm as main basis of investigation looking at the development of clusters.
Characteristics of the dynamics of the telecommunications industry on the example of all-Russian operators represented by the largest companies from the so-called "Big Three", which occupies more than half of the Russian market and subscriber base.
Обзор основных понятий и этапов реализации системы ключевых показателей эффективности проекта рекламной кампании в Интернете. Способы рекламы в интернете, изучение методологий проектного управления. Показано место KPI в структуре бизнес-процессов.
Сущность Life Placement, история его возникновения, развития и распространения. Основные преимущества использования технологии Life Placement, проведение акции для обеспечения широкого информационного покрытия. Роль Life Placement в маркетологии.
Розкриття особливостей та обґрунтуванню переваг застосування технології Live streaming у цифровому маркетингу та у маркетингових стратегіях комунікації. Канали та методи у цифровому маркетингу в технології Live streaming. Типи стримінгових платформ.
The analysis of road transport complex problems and logistic consulting as a concept. Definition of the place and role of logistics consulting as an instrument for ensuring the competitiveness of road transport complex enterprises in modern business.
Identify the areas for improvement of logistics and marketing support in the oil and fat export supply chain. Acquaintance with indicators of world export of vegetable edible oil. Study of key elements of the supply chain of oil and fat products.
- 258. Lovemarks
Определение сути концепции "Lovemarks". Анализ российского рынка. Книга "Lovemarks", как пример "Любимого бренда". Рассмотрение примеров общепризнанных лавмарок (на основе компаний Coca-cola, P&G и Lexus). Италия в контексте основных аспектов Лавмарки.
The leading luxury fashion brands in product design and brand communications. The ability of brands to work with digital design in terms of aesthetics and three-dimensional structures due to the development of digital technologies, complex visuals.
Mergers and acquisitions as a tool and factors of competitiveness of the company. The Walt Disney company, its activity and main competitors. M&a transactions as a tool for development. Improving the weakest segment of сompany using M&A Strategy.
Modern issues of competitiveness. Specific factors influencing international competitiveness in emerging countries. Chinese automotive market: development and dynamics. Problems of automotive clusters in Russia on the case of the sollers company.
To highlight the ways of marketing labeling of agricultural products as an effective aspect of doing business and their interpretation in a form understandable to consumers. A study of optimization and the right choice of marketing labeling methods.
Empirical implications of CLV measurement in client communities. Client communities implementation. Impact of client communities on companies’ performance. Factors of success derived from content analysis. Customer lifetime value: Marketing models.
Identification of the determinants of market orientation of smallholder tomato producers and to determine the status of market performance along the market chain using the example of Ethiopia. The relationship between market orientation and performance.
Transformation of marketing approaches to the promotion of various goods and services. Impact of modern innovations in the field of information and communication technologies, development of social networks on the strategy of promoting organic products.
The theoretical basis of marketing in a company. Role of marketing in a company. New tendencies of marketing audit perfomance. Biotechnology market description. Marketing audit results analysis. Analysis of the internal environment of the organization.
Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.
- 268. Marketing challenges emerged from consumers’ perception of security issues of the Internet of things
Characterization of the main methods of perform marketing study to find marketing leverages of communication on connected devices security. Research and analysis of features of benchmarks of the companies successfully adopting the IoT into the business.
Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.
The main problems formation marketing concept of the management strategic planning enterprise activity. Methodical approach to setting up a marketing information system basis of effective model building marketing information system of the enterprise.
