Background and Research Gap, оverview of customer attitudes. Relevant theories for studying attitude changes. Brand love, responsibility. Definition and types of scandals, product-based scandals. Moral-based scandals, identification of research gap.

The prospects of development of the focus groups method in the contemporary economy. The theoretical background and features of the this method. The possibility of focus groups method using as a tool of indirect communication.

Increased competition in the digital environment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing, which includes search engine advertising, allows to achieve this aim by means of technical settings.

The role, functions of the gender aspect of socio-cultural representations used in the creation of french advertising discourse. The lexical, syntactic and phonetic levels of the advertising discourse are presented. Texts for women and men advertising.

The article deals with the theoretical and methodological approaches to foming "logistics" category, which is considered as a science and a practical area of business. A retrospective and development evolution of the researched category in military.

McDonald's as the world's largest chain of hamburger fast food restaurants. Television, customer mailing, point of scale display, direct mail - the main methods of promotion, which using this global company. Analysis of the market strategy in Russia.

Methods used for popularization of science and scientific institutions. Analysis of the main scientific logistics laboratories and schools in the Russian Federation and the world. The popularization of science and researches' results in Russia.

Аналіз теоретичних і практичних аспектів упровадження механізмів government relations у систему взаємодії влади та бізнесу. Його розгляд у порівнянні з лобізмом та public relations. Узгодження інтересів влади, бізнесу та громадянського суспільства.

Определение и характеристика понятий government relations и лоббизм. Изучение состояния современного табачного рынка в России, основных барьеров коммуникаций в отрасли, основных игроков, история взаимодействия с группами интересов и группами давления.

Технологии Government Relations в России. Особенности специальности GR (Government Relations). Технологии лоббистской деятельности. Анализ аспектов GR-коммуникации в России на примере лоббистских кампаний. Кампании табачных и антитабачных лоббистов.

Цели, задачи деятельности Уфимского государственного нефтяного технического университета в области рекламы, связей с общественностью и GR. Роль учебного научно-производственного полигона в деятельности УГНТУ в области связей с общественностью и GR.

Characteristics of graphic design and its potential as a tool for digital marketing. An overview of graphic design as a key way of communicating information about a product or service through visual means. The role of graphic design in marketing.

The problem of the green marketing. Higher production costs of green products. Energy saving fuel is still a difficult problem. A marketing strategy of the public green car. Green marketing development status and domestic green marketing development way.

Специфика идентификации товаров, системы маркировки. Связь GS1 с маркировкой. Направления деятельности ассоциации GS1. Штрих-код GS1 128, GS1 Databar. Выбор GS1 DataMatrix для обработки на кассовом терминале. Как получить GTIN GS1 для маркировки товаров.

The essence of the notion of "guerilla marketing", analyzes of its usage in the of management in Ltd. "Misto-D". Guerrilla marketing аs popular marketing tools that provides effective promotion of goods and services on the market with the lowest costs.

Modes of pasteurization of raw milk, which are used in the production of hard rennet cheeses, do not destroy all microflora. Even pasteurization, which corresponds to the upper limit of heat treatment of raw milk in the production of hard rennet cheeses.

Specific public relations disciplines. Edward Bernays as the self-appointed Father of Public Relations. Traditional public relations tools. Targeting the public. Lobby groups. The techniques of spin. Negative public relations. Promotion (marketing).

Development of proposals for the development of trade networks of the fashion industry in Ukraine in a pandemic and after quarantine. Analysis of the main tools and methods of holistic marketing used by the retail network of the fashion industry.

Исследование современных проблем и вызовов, с которыми сталкиваются компании в области информационных технологий при формировании и развитии своего HR-бренда. Анализ отдельных элементов HR - брендинга, основные проблемы и рекомендации для их решения.

Модель створення і просування HR-бренда, її елементи та модифікації, особливості використання для коригування репутації наявної компанії. Визначення засад, які можуть допомогти у вирішенні проблем під час створення та просування HR-бренда підприємства.

Availability of information about the market as the main component of any market selection program. The sources of information on international markets and products. Creation of computer databases to help marketers in the problem of identification.

Research of the mechanisms of regulation of the Russian beer market. The influence of weather conditions on the volume of beer sales in Russia; conditions of beer sales regression, mechanisms of weather factors action on sales in different regions.

The scope of business of the company. The efficiency of the global brand. Competitors of the company and compare them. The defenses of the brand in target markets. SWOT analysis of the company (strengths and weaknesses, opportunities and threats).

Vision and business concept of the Ikea Group. Investing for the future as the main financial principle of the company. Interesting facts about Ikea. The company's competitors: Kika Group, Jysk. Partner companies: UNICEF, the World Wildlife Fund.

Деятельность компании, секреты ее успеха. Особенности формирования стоимости товара, структура и логистика склада магазина. Общий объем продаж компании. Описание оригинального подхода к продажам товара, особенности небольших коммерческих хитростей.

Organization of the state image in the media. Formation of a complex of image actions, tactics, techniques, technologies aimed at creating a successful image. Finding of the image potential of specific language formulas that have a suggestive property.

The impact of brand image on consumer choice of branded products in Nigeria automobile market. A sample of respondents was selected using convenience method in Surulere Local Government on the Mainland of Lagos State. Results of the regression analysis.

The brand advertising in the mass media. The beliefs of consumers modern way of interactive mass media. Benefits of using trademarks of celebrity brand brands. Celebrity-product endorsement equity. Managerial perspective on celebrity endorsement.

Culture and marketing communication. Culture and consumer socialization. Materialism, identity and religiosity. Culture and service quality. Culture and language effects. Culture and consumer revenge behavior. Culture and government action.

The effect of the number 13th on customers' desire to buy tickets or undergoing plastic, cosmetic surgery. Analysis influence superstitions from consumer choice. The additional regression regarding the scheduling of plastic surgeries and the moon phase.