Functions of the GS1 global traceability standard. Development of a traceability system for a market operator for the production of flour confectionery products using carob powder. Requirements for affixing the Global Trade Item Number to products.

Study of peculiarities of implementation of the marketing complex (product, price, place, promotion, people, process) in the activities of Football Club "Desna". Substantiation of the ways to improve its use. Annual compilation of a media plan of club.

The role of tastes and preferences of consumers in the process of determining the demand for goods. Changes in the prices of related products, the use of advertising in stimulating the sale of products. Consumers ' expectations concerning future prices.

Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).

The definition of a supply chain, the role of artificial intelligence in its management, the benefits and challenges of applying artificial intelligence. in today's world, effective supply chain management is a key success factor for many companies.

Анализ преимуществ использования Indoor рекламы для формирования потребительского поведения используемыми магазинами повседневного спроса перед другими коммуникативными средствами. Рассмотрение особенностей развития коммерческой деятельности в России.

Logistical and geographical features of catering - one of contemporary forms of restaurant services. Providing catering logistics far from production facilities (so-called "touring" catering). Essence of social catering and specificity of its logistics.

Сущность и роль социальных сетей в развитии Influencer маркетинга. Определение подходов к изучению потребительского поведения в соцсетях. Анализ уровня привлекательности публикаций инфлюэнсеров социальной сети Instagram; характеристика респондентов.

Generalization of the concept of information logistics. Determination of the structure of information logistics system in relation to agricultural enterprises. ERP-system (Enterprise Resource Planning System) as a system of enterprise resource planning.

The development of digital technologies allows companies to use more opportunities to conduct their activities, improve their products. Significant interest in innovations in analytics is revealed by scientific interest in this topic among researchers.

The peculiarities of Ukrainian milk and dairy products market under current conditions. Steps to improve the competitiveness of milk processing factories by implementing innovations in their product sales policy. The effectiveness of such measures.

Assessment of the development of e-commerce at modern stages. The main trends and prospects of the formation of social media marketing. Directions and sequence of stages of improving the effectiveness of marketing in networks. Branding strategies in them.

Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.

Определение функций и задач instagram, способствующих продвижению бренда. Исследование значения хэштегов, как отличной возможности привлечь дополнительных клиентов на свою страницу. Рассмотрение условий успеха маркетинговой компании в instagram.

Levels of interaction between the public and private sectors in the field of public marketing. Analysis of the questionnaire for conducting an expert survey among representatives of tourist enterprises and authorities. Mechanism of selection of experts.

Tendencies to interdisciplinarity that force organizations to search for concepts from different areas of science. The role of the concept of internal control and management talent in the competitive process of obtaining advantage in the marketplace.

The defines strategic trend of the development of the sphere of higher education is the search and implementation of an effective marketing strategy designed to ensure the competitiveness of the university in the target market of educational services.

For stable operation and successfully solve the problem of transport services transport economy of the Black Sea should have modern material and technical base. The advanced technology transportation process, conveying and transportation capacity.

Evaluation of strategic potential of Isabelle Camille, the ability of the company to meet the expectations of Russian distributors. Recommendations for the development of a conceptual commercial equipment with the symbols of the trademark of the company.

The purpose of the paper is to analyze the role of business clusters and their marketing policy in gaining competitive advantage on the world market. The paper takes network paradigm as main basis of investigation looking at the development of clusters.

Characteristics of the dynamics of the telecommunications industry on the example of all-Russian operators represented by the largest companies from the so-called "Big Three", which occupies more than half of the Russian market and subscriber base.

Обзор основных понятий и этапов реализации системы ключевых показателей эффективности проекта рекламной кампании в Интернете. Способы рекламы в интернете, изучение методологий проектного управления. Показано место KPI в структуре бизнес-процессов.

Сущность Life Placement, история его возникновения, развития и распространения. Основные преимущества использования технологии Life Placement, проведение акции для обеспечения широкого информационного покрытия. Роль Life Placement в маркетологии.

Research of the concept of manipulation in advertising slogans of fast food restaurants. Templates that are often used to subconsciously influence customers. Manipulative means inherent in advertising: "unique trade offer" and "adjustment to values".

Розкриття особливостей та обґрунтуванню переваг застосування технології Live streaming у цифровому маркетингу та у маркетингових стратегіях комунікації. Канали та методи у цифровому маркетингу в технології Live streaming. Типи стримінгових платформ.

The analysis of road transport complex problems and logistic consulting as a concept. Definition of the place and role of logistics consulting as an instrument for ensuring the competitiveness of road transport complex enterprises in modern business.

Identify the areas for improvement of logistics and marketing support in the oil and fat export supply chain. Acquaintance with indicators of world export of vegetable edible oil. Study of key elements of the supply chain of oil and fat products.

Определение сути концепции "Lovemarks". Анализ российского рынка. Книга "Lovemarks", как пример "Любимого бренда". Рассмотрение примеров общепризнанных лавмарок (на основе компаний Coca-cola, P&G и Lexus). Италия в контексте основных аспектов Лавмарки.

The leading luxury fashion brands in product design and brand communications. The ability of brands to work with digital design in terms of aesthetics and three-dimensional structures due to the development of digital technologies, complex visuals.

Mergers and acquisitions as a tool and factors of competitiveness of the company. The Walt Disney company, its activity and main competitors. M&a transactions as a tool for development. Improving the weakest segment of сompany using M&A Strategy.