To reveal the essence of HR technology, it functions, and the tools it uses in personnel management in modern business conditions. The essence of the definition of HR technology in personnel management was disclosed, and different researchers' statements.

Характеристика и основные функции менеджеров по персоналу. Разработка мотивации кадров для максимально эффективной работы, обеспечение роста профессионального уровня штатных работников фирмы. Особенности требований к деятельности менеджера по персоналу.

Определение последствий усиления конкуренции на нефтехимическом отраслевом рынке. Исследование значения грамотного использования в системе управления персоналом рассматриваемых технологий. Ознакомление с основными технологиями управления персоналом.

Сутність, структурні елементи та роль HR-аналітики в системі управління бізнес процесами в компанії. Підходи до здійснення аналітичних оцінок в сфері управління персоналом. Поширеність використання окремих напрямів HR-аналітики в українських компаніях.

Обзop понятий HR бренд, ключевых показателей привлекательности компании на рынке труда. Определено влияние на HR бренд сотрудников, клиентов, партнеров и конкурентов. Ключевые показатели, которые характеризуют привлекательность компании на рынке труда.

HR-брендинг — набор характеристик и качеств, которые выгодно отличают компанию от других и обещают особые условия для будущих сотрудников. Сильный бренд компании-работодателя должен объединять ценности компании и стратегию управления персоналом.

Брендинг работодателя как совокупность усилий компании по взаимодействию с существующими и потенциальными сотрудниками, которая делает ее привлекательным местом работы. Анализ примеров формирования позитивных HR-брендов некоторых российских компаний.

Дослідження HR-технологій в управлінні персоналом як складової фінансово-економічної безпеки підприємств в умовах цифрової трансформації. Механізм фінансово-економічної безпеки підприємства з урахуванням методів та інструментів управління персоналом.

International human resources management like the most vital topic in the world economy now. Basic sights at firm strategy in personnel selection at an exit on the new market. Description of method of competencies, used by the American company.

Increasing interest in the topic of the human factor in the context of digitalization. Recognition of the dependence of economic growth on the potential of the employee and his abilities. Formation of new knowledge about the concept of human capital.

Research of the principle of human-centrism in the administrative and legal support of public administration, characteristics of the general principles of the theory. Changes in public authority, strengthening and development of civil society.

The role of effective and efficient human resource management in stimulating and maintaining a high level of productivity in entrepreneurial activity. Principles for the selection and distribution of competent candidates in the recruitment process.

Identifying the peculiarities of human resource management practice in leisure organizations. Investigation of adaptation processes of new employees. Study personality, personnel initiatives and their promotion to creativity in the leisure organizations.

The technique based at the productivity coefficients of factors usage of labor, financial and industrial potentials of the enterprise is created. The algorithm of the identification and management of the enterprises innovative activity risks is developed.

Management of personnel adaptation to strategic changes at enterprises of the construction industry as a component of the personnel management process. Alignment between internal processes and strategy through transformation of organizational culture.

Interaction of artificial intelligence with the management system of business structures. Measures to improve the efficiency of business functions when using it in configuring strategic and tactical management, forming business portfolios of divisions.

A study of global automakers, increasing their competitiveness and effectiveness. Psychological characteristics and requirements for the general manager of the company. Functions of managers, classification of their managerial and technical experience.

The growth of remote work is one of the innovations that can definitely be attributed to the impact of the pandemic. Promoting the further development of scientific research related to solving problems in personnel management and labor organization.

The essence of the contractual approach to the organization's activities and the assessment of the role of non-financial indicators in making management decisions. Analysis of customer satisfaction and the value of non-financial indicators in a crisis.

This report attempts to clarify positive and negative influences of the 2022 Winter Olympics on Zhangjiakou tourism, and try to predict the tourism trend. The author proves the relevance between the 2022 Winter Olympics and tourism of the Zhangjiakou.

Justification of recommendations regarding the implementation of organizational support of the financial management system at small and medium-sized enterprises in the conditions of market transformation. Restructuring of the current management system.

A group of factors which support the expectations of implementation of professional-and-managerial orientation in the profession is given: provision of guarantees of the implementation of the qualification obtained; creation of optimal working conditions.

Prospects for further studies of successful Ukrainian and foreign personnel management experience are focused on the development of professional adaptation of employees. It is one of the components of the personnel management system as a whole.

The article is devoted to one of the problems of monitoring the quality of the educational process of a higher education institution - the process of professional training of future managers. Stages and means of implementation of the management process.

The basic concepts and principles of enterprise resource planning (ERP). The benefits and intended uses of ERP platforms for enterprises. What is ERP system used for. Control, management, accuracy and efficiency. The principles of a single database.

Improvement of corporate governance and organizational restructuring of business. Strategic planning, implementation of innovations as a tactical response to unexpected circumstances and solving the unsatisfactory status quo of the company in the market.

The article is concerned with the interpretation of the essence of the innovation strategy concept given the impact of environmental factors in order to meet the interests of all parties concerned, with the author's definition of this concept suggested.

Study of the management structure that ensures the elimination of obstacles inhibiting the development of the non-oil industrial sector in conditions of sustainable economic development. Formation of a new model of sustainable economic development.

The use of Lean technologies in management is one of the most promising areas, as they are aimed at optimizing processes, reducing redundancy, improving efficiency. The modern organizations must consianllv adapt to changes in the competitive environment.

The training model, which emerged from the interaction between the theoretical reflection and the practical context. The-job training in Portuguese SMEs. Relevance of the elaboration and execution of training programs in the area of foreign languages.