Причини поширення практики управління HR-брендом у системі менеджменту персоналу українських підприємств. Працівники з високим рівнем розвитку компетенцій і високою мотивацією як рідкісні людські ресурси. Вивчення репутації потенційного роботодавця.

Обзop понятий HR бренд, ключевых показателей привлекательности компании на рынке труда. Определено влияние на HR бренд сотрудников, клиентов, партнеров и конкурентов. Ключевые показатели, которые характеризуют привлекательность компании на рынке труда.

HR-брендинг — набор характеристик и качеств, которые выгодно отличают компанию от других и обещают особые условия для будущих сотрудников. Сильный бренд компании-работодателя должен объединять ценности компании и стратегию управления персоналом.

Брендинг работодателя как совокупность усилий компании по взаимодействию с существующими и потенциальными сотрудниками, которая делает ее привлекательным местом работы. Анализ примеров формирования позитивных HR-брендов некоторых российских компаний.

Розгляд тенденцій розвитку HR-менеджменту в контексті цифрової трансформації. Напрями цифровізації управління персоналом у контексті сучасних умов функціонування вітчизняних бізнес-організацій. Переваги й недоліки впровадження передових HR-технологій.

Значення цифровізації в процесі управління людськими ресурсами та напрями цифровізації для процесу управління людськими ресурсами в сучасній організації. Впровадження цифрових технологій у процеси управління персоналом підприємств і організацій.

Дослідження HR-технологій в управлінні персоналом як складової фінансово-економічної безпеки підприємств в умовах цифрової трансформації. Механізм фінансово-економічної безпеки підприємства з урахуванням методів та інструментів управління персоналом.

Increasing interest in the topic of the human factor in the context of digitalization. Recognition of the dependence of economic growth on the potential of the employee and his abilities. Formation of new knowledge about the concept of human capital.

Research of the principle of human-centrism in the administrative and legal support of public administration, characteristics of the general principles of the theory. Changes in public authority, strengthening and development of civil society.

Employees as an important component of the business. Consideration of the main functions of the company's worker. Human Resources: staff selection, training, development of employees. Evaluation of the performance of employment in the organization.

The role of effective and efficient human resource management in stimulating and maintaining a high level of productivity in entrepreneurial activity. Principles for the selection and distribution of competent candidates in the recruitment process.

Assessment of the impact of human resource management (HRM) practices on the effectiveness the organization. A study of the relationship between human resources management practices and organizational performance in the oil and gas industry in Nigeria.

Human resource management - a function in organizations designed to maximize employee performance in service of an employer's strategic objectives. Control of people in the enterprise. Strategic human resource management and organizational strategies.

Identifying the peculiarities of human resource management practice in leisure organizations. Investigation of adaptation processes of new employees. Study personality, personnel initiatives and their promotion to creativity in the leisure organizations.

The technique based at the productivity coefficients of factors usage of labor, financial and industrial potentials of the enterprise is created. The algorithm of the identification and management of the enterprises innovative activity risks is developed.

Management of personnel adaptation to strategic changes at enterprises of the construction industry as a component of the personnel management process. Alignment between internal processes and strategy through transformation of organizational culture.

Consideration of the problem of personnel management as a key element for provision of normal and effective development of an enterprise in the present day economic conditions. Investigation of conditions motivation enhancement mechanism creation.

Interaction of artificial intelligence with the management system of business structures. Measures to improve the efficiency of business functions when using it in configuring strategic and tactical management, forming business portfolios of divisions.

A study of global automakers, increasing their competitiveness and effectiveness. Psychological characteristics and requirements for the general manager of the company. Functions of managers, classification of their managerial and technical experience.

The growth of remote work is one of the innovations that can definitely be attributed to the impact of the pandemic. Promoting the further development of scientific research related to solving problems in personnel management and labor organization.

The essence of the contractual approach to the organization's activities and the assessment of the role of non-financial indicators in making management decisions. Analysis of customer satisfaction and the value of non-financial indicators in a crisis.

This report attempts to clarify positive and negative influences of the 2022 Winter Olympics on Zhangjiakou tourism, and try to predict the tourism trend. The author proves the relevance between the 2022 Winter Olympics and tourism of the Zhangjiakou.

Creation of a comfortable psychological climate and adaptation of organizational culture to new realities. Formation of priorities and personal views on the life of generation Z. Characteristics and competitive advantages of baby boomers and millennials.

Justification of recommendations regarding the implementation of organizational support of the financial management system at small and medium-sized enterprises in the conditions of market transformation. Restructuring of the current management system.

A group of factors which support the expectations of implementation of professional-and-managerial orientation in the profession is given: provision of guarantees of the implementation of the qualification obtained; creation of optimal working conditions.

Prospects for further studies of successful Ukrainian and foreign personnel management experience are focused on the development of professional adaptation of employees. It is one of the components of the personnel management system as a whole.

The article is devoted to one of the problems of monitoring the quality of the educational process of a higher education institution - the process of professional training of future managers. Stages and means of implementation of the management process.

The basic concepts and principles of enterprise resource planning (ERP). The benefits and intended uses of ERP platforms for enterprises. What is ERP system used for. Control, management, accuracy and efficiency. The principles of a single database.

Identification of the characteristics of jobs that are considered important and guided by university graduates in their job search. Recommendations for human resource management services for the compilation of materials on the promotion of vacancies.

Improvement of corporate governance and organizational restructuring of business. Strategic planning, implementation of innovations as a tactical response to unexpected circumstances and solving the unsatisfactory status quo of the company in the market.