- 91. Communications, social change, and social engagement resilience factors in sales workers: social
Analysis of mechanisms of influence of social communications, changes and engagement of employees on the formation of their resilience. Effective social communication improves mental health, job productivity, relationships, skills, and well-being.
Theoretical basis of "green" marketing. Marketing evolution into "green" marketing. Difference between definitions. Cross-cultural comparison. Empirical research on BRIC countries: Brazil, Russia, India, China. Statistics. "Green brands" strategy review.
Determine three blocks of characteristics that enhance to understand the nature of these types: economic characteristics, innovation activity and governance. Examination results of the comparative analysis of these development types is conducted.
The concept of competitive advantage, major misconceptions about the creation of competitive advantage. The basic nature of competition. The factors that determine the nature and degree of competition in an industry. The main flaws of strategic thinking.
The definition and formation of strategic alliances. Improving the competitiveness of an international company by the formation of a strategic alliance. The role of strategic alliance in modern conditions. The ability to maximize the value in risks.
The sequence of mentoring at enterprises was studied. The principles of mentoring development in the system of innovative activity of the enterprise are outlined, the means of modeling business processes of the enterprise with the support of IDEF0.
A comprehensive review of the main problems of management in small enterprises, highlighting the peculiarities of marketing and management in small businesses. Consequences of deteriorating business conditions due to the military situation in the country.
The principles of forming flexible trade network models with a variability function. Organizational and technological aspects of ensuring flexibility of management in conditions of uncertainty and changes. The dynamic management assortment, supply chain.
Study of the content of the management of procedural activities of the investigator in relation to the implementation of the functions of control powers by the subjects of management. The prosecutor's position in relations with the investigator.
Alternative corporate governance systems. The evidence of performance of different corporate governance systems. Analysis of the effect of different corporate governance systems on firm performance by examining of industrial companies over 2018-2021.
- 101. Corporate Nietzsche: assessing prospects of success for managers with master and slave moralities
Gauge different morality types of the study subjects by calculating a morality quotient. Consideration of the association between work experience and morality type indicating adaptability of cross morality traits with increasing job experience.
Drawbacks and advantages of the main approaches of corporate social responsibility. The principles of CSR: features and problems. The global need for CSR. Analyze activity of the Sanofi company and characteristic to the Russian companies concerning CSR.
Approaches to the organization of methodical work as links of the system of continuous training of members of the teaching staff. Methodology for developing the creative potential of teachers. Methodical work in a secondary education institution.
Місце тa рoль coціaльнoгo пакету як нaйвaжливішoгo eлeмeнтa cиcтeми cтимулювaння прaцi пeрcoнaлу cучacних сільськогосподарських підприємств. Анaлiз зaвдaння coцiaльнoгo пакету, рoль для рoбoтoдaвця і для nрaцiвникiв, характеристика його структури.
This practical project is aimed at launching a new business direction of ASK LLC - video production studio in St. Petersburg, Russia. The paper describes the history of the company and the reasons for the need to open a studio. Video production analysis.
- 106. Creation of a marketing department and it’s development on the example of Kerama Marazzi company
Development of recommendations on the creation and development of a marketing department for Kerama-Sochi LLC. Methodology for conducting SWOT-, PESTEL-analysis and expert assessment. Analysis of the main financial indicators of the branch in Sochi.
Organisation crisis: its kinds, phases and consequences. The factors influencing occurrence of crises. Bankruptcy of the organisation: its kinds, the purpose and consequences. Analysis of indicators of productivity, performance and return on assets.
- 108. Crisis situations and effective human resource management - from visions to sustainable solutions
A study of contemporary key aspects of human resource management. Identifying the relationship between research and developments, their application and adaptability in human resource management. Review of trends in changing paradigms of these processes.
The crisis, except the sad moments, opens sluices for management system reorganization, for its development. Internal engineering of business processes, strategy and competitive struggle. Some theses, assumptions and hypotheses, assortment audition.
Рассмотрение преимуществ использования CRM-систем в управлении взаимоотношениями с клиентами. Определение основных функциональных блоков CRM-систем. Определение основных свойств, на которых базируется качество функционала обслуживания клиентов.
The relationship between the concepts of internationalization, employment, modern management technologies of higher education institutions, the concept of lean management. The paradigm of "internationalization at home" through educational programs.
Purpose of customer relationship management (CRM). History, definition and underpinning theory of CRM. Potential benefits and disedvanteges of CRM. Steps to improve CRM. Behavioral patterns and segments. CRM applications and their customer types.
Study the customers’ expectation levels of service quality in the food retail sector in the "Pick n Pay" supermarket. Features of demand management in the enterprise. Determination the service quality on stores in Pietermaritzburg area, South Africa.
Теоретичні основи формування оцінки персоналу підприємства. Вибір варіанту проведення атестації. Класифікація критеріїв ділової оцінки персоналу. Збір інформації про діяльність співробітника. Ціль та результати ділової оцінки персоналу підприємства.
Предназначение системы для обеспечения качества продукции или услуг предприятия. Принцип процессного подхода к выполнению работы. Ф. Тейлор и его идея массового машинного производства. Бизнес-процессы и бизнес-функции. Оптимизация использования ресурсов.
Обеспечение компании высококлассными кадрами как главная цель системы управления персоналом. Элементы, методы (административные, экономические, социально-психологические) и оптимизация управления персоналом. Мотивация как важнейший элемент менеджмента.
Понятие и принципы построения организационной структуры управления на различных этапах жизненного цикла. Разделение труда между работниками, обеспечивающее творческий характер работы и нормальную нагрузку. Методы мотивации персонала и руководителей.
Корпоративная культура как один из факторов развития деятельности предприятия. Технология создания стандартов поведения и межличностного взаимодействия сотрудников. Основные составляющие корпоративной культуры: нормы и правила поведения работников.
Социально-экономический аспект системы управления персоналом организации как совершенствования социальных отношений, всестороннего развития личности и совершенствования жизненных условий работников трудовых коллективов. Специфика этнокультурного фактора.
Этические принципы и нормы поведения деловых людей. Факторы социально-этических аспектов деятельности менеджмента. Первопричина этических проблем в бизнесе. Этика общения - путь повышения эффективности и качества в принятии управленческих решений.