Portuguese language in the field of auditing and accounting as a special area of knowledge. Analysis of the creation, use and functioning of terminological expressions or terminological collocations, according to L. Chernovaty's classification of terms.
A study of the phenomenon of positioning based on the material of the analysis of the speeches of the American president and the British prime minister, the features of political speeches. Identification of discursive strategies and linguistic means.
An analysis of metaphorical conceptual models that serve as a representation format for positive and negative thinking styles in modern American linguistics, and verbal means of their expression. Linguocognitive mechanism of the formation of concepts.
Sustainable development of Kazakh, Russian and English among Kazakhstani people. Government initiative to introduce trilingualism in schools. Multilingualism as a guarantee of integration. The problem of the implementation of multilingualism in the state.
- 2525. Possible worlds of a literary text character: a cognitive and quantitative linguistic approach
Forward a model for analyzing component of controversial literary characters. This model presupposes the application of the tenets of the possible worlds theory to the analysis of a fiction text, combining it with methodology of cognitive linguistics.
Problems related to the post soviet model of memory and its conceptualization in Ukrainian society. An analysis of the value of cultural and legal foundations in the process of social reconstruction, which form their perception of social strata.
The concept of the film text and credits as its verbal and nonverbal components. The similarities and differences in the use of the post-credit scenes in American and Russian cultures. The linguistic and indexical characteristics of the film text.
The concept of postfeminism as central to feminist theory. An analysis of post-feminist femininity in popular television series and films at the turn of the 1990s and 2000s. Their interpretation of femininity in the existing post-feminist discourse.
Characteristics of post-classical social rationality. Review of the latest discourse of social rationality as a synthesis of various discourse positions. Rejection of grandvards, social synergetics, communicative rationality and value priorities.
- 2530. Poststructuralism, Cultural Studies, and the Composition Classroom: Postmodern Theory in Practice
The uses of postmodern theory in rhetoric and composition studies. Antifoundational, antiessentialist assault on Enlightenment conceptions of the subjects and objects of experience are extended to postulates of grand narratives of the past or present.
- 2531. Pound Sterling
History and basic stages in the development of sterling as the currency of Great Britain, one of the first national currencies in the world. Some uncertainty as to the origin of the term "pound sterling". Currency this value today and its prospects.
- 2532. PR-дискурс в коммуникативном пространстве интернета: прагмалингвистические особенности пресс-релизов
Изучение прагмалингвистической специфики пресс-релизов, как вида текстов, функционирующих в интернете. Выявление полисубъектности и деперсонификации, двухступенчатой адресации пресс-релизов, лексико-грамматической замкнутости, как доминанты жанра.
Социокоммуникативные функции PR-дискурса германского университета, описание его основных жанрообразующих признаков. Парадигма наиболее частотных PR-жанров германского университета, реализующих социокоммуникативную программу университетского PR-дискурса.
The questions of theory and practice of modern terminology. The main stages of origin of world terminology through formation of practical and theoretical terminological foundations, analyzes problems of systematization of new terms, the creation.
- 2535. Practical stylistics
The meaning of style and stylistics. Schools of stylistic studies: Geneva school, psychological school, structuralist school, London school, russian formalist and Prague school, the five clocks. Style as the "dress of thought" and manner of expression.
- 2536. Pragma-communicative aspect of the President Zelensky speech before the US Congress, 12.21.2022
Study of the features of President Zelensky's speech before the US Congress, 12/21/22, as a political-ideological, institutional, argumentative, declarative and call-to-action discourse. Ideas of struggle and victory over the Russian Federation.
У статті аналізуються різні типи епіфоричних повторів у газетних текстах. Окреслено функційні параметри лексико-синтаксичного повтору сучасного українського газетного тексту. Метою статті є визначення функцій лексико-синтаксичного епіфоричного повтору.
Stylistic devices that are used in making taglines to English films. Nowadays, cinema is one of the most popular forms of art. The influence on the addressee that is achieved by numerous linguistic means among which stylistically marked units dominate.
It is argued that the multiperspective approach to the study of the text units accounts for a wider outlook toward disclosing the authentic message of the text. The mechanism of expanding the semantic data field of the key units considered is shown.
Study of the processes of euphemization in English on the themes of disease and death based on discourse materials in the mass media. Analysis of various lexical units of the substitute nature, the reasons for the active euphemization of the language.
Queen Elizabeth's Christmas 2020 speech as a declarative speech, the purpose of which is to express greetings and wishes on the occasion of the birth of Christ. Its role is to make plans and guidelines for the coming year, to develop unity and tolerance.
Research and analysis results of the attempts at disclosure features the use of euphemisms to create pragmatic potential in the english-speaking media. Consideration and characteristic features of language ellipse, which formed by several syntax.
Features of the use of euphemisms in the creation of pragmatic potential in the English-speaking media. Research and essence of the concepts of "pragmatic aspect" and "pragmatic potential". Consideration of the language of the ellipses, their education.
Speach act theory and pragmatics. Explicit and implicit performatives. The term of felicity conditions. Conditions of execution, preparatory and sincerity conditions. Types of the speech acts. The locutionary, illocutionary and perlocutionary acts.
Search for lexical and grammatical equivalents in two languages. Translation as a communicative process taking place in a social context. Negotiations on the meaning between producers and recipients of the text. Analysis of how to use sentences.
Teaching translation by translation as the longest and least effective way to get the necessary skills. Search for lexical and grammatical equivalents in two languages. Different communicative goals used by the language, different types of discourse.
Purposes of using new concepts. Means of enriching the synonymous series and avoiding tautologies in order to increase the prestige of the language. Analysis of pragmatics and semantics of borrowed vocabulary in Russian and Azerbaijani media discourses.
Mass media - a factor in shaping public opinion, focusing audience’s interests on topics and issues of perceived social, political, environmental importance. To provoke the audience to read the whole article - the role of interrogatives in headlines.
The article below is aimed to analyze one of the main notions of pragmalinguistics and text linguistics which is called pragmatic intentions. As a result of paradigm shift in theory linguistics, new insight to study the language has also appeared.
Presents a model of communicative alignment in pragmatic markers use in Russian everyday dialogical communication. Testing the hypothesis according to which communicative alignment mechanisms influence the choice of lexical units, grammatical forms.
