Advertising is a tool for experiencing the city as a concern for the urban environment, a tool for forming consumer attitudes of city residents through the formation of a qualitatively new type of social relationships based on the illusion of prosperity.

Content includes topics from the theory of logistics, associations with the other activities that limit the ability to perform its role and function in a society. Analysis of the entities responsible for various elements of infrastructure security.

Розгляд засобів зовнішньої реклами, створення з використанням навколишнього середовища, у якому перебуває цільова аудиторія – ambient-media. Дослідження інструментів та ефективності ambient-media. Аналіз недоліків. Способи просування товарів і послуг.

Аналіз основних носіїв навколишнього простору, що використовуються в рекламних цілях та позначаються поняттям ембієнт-медіа. Основна увага приділяється класифікації ембієнт-звернень. Найпопулярніші на сьогоднішній день класифікації ембієнт-медіа.

The essential relationship between advertising and the provision of services, security measures and operational reliability, anti-theft protection, advertising influencers and operational reliability. Implementation of a strict policy against advertisers.

Empirical studies of transaction costs the Norwegian oil industry over a five year period. Management of organizational behavior in order to reduce costs. Cooperative relations franchisee and the franchisor; improving the administration of transactions.

Organizational efforts to constrain ex post transaction costs in interorganization a exchange. The model frames opportunism as a determinant of transaction costs and implicates cooperation and formalization as control structures that opportunism.

The electronic procurement systems implementation. The dependence of electronic procurement systems implementation results from the level of profit of an industrial enterprise. The perspective directions for development of electronic procurement systems.

Research of logistics opportunities of TRACEKA countries. The role of border crossings in ensuring the flow of goods between countries. Comparative assessment of the logistics gap between TRACEKA countries based on the logistics efficiency index.

Study examines the influence that certain factors exert on business performance at trade shows. These factors are identified in literature as the key at the predevelopment stage of a trade show are considered to have a determining effect for businesses

The target audience of bottled mineral and drinking water Nestle Uzbekistan. Distinctive features of mineral bottled water. The range of strategic options for further development of the company. Recommendations to further promote of the brand Nestle.

Generational theory and its criticism. Generation Z and its behavior as consumers of products and services. The concept of marketing in cultural institutions. Research design. Museums as contexts for transformative experiences and identity development.

Marketing trends for companies: development of ways to satisfy customers, formation of their loyalty to the brand, development of competitive strategies. Examples of using the concept of customer orientation in a trade organization with the help of AI.

The use of marketing relations in tourism companies. The analysis of the foundations relationship marketing, especially this type of marketing versus other forms of interaction with customers. The essence of loyalty programs in the travel services.

Development of the concept of relationship marketing as the dominant paradigm in marketing. Sphere of use of relationship marketing. Factors influencing the marketing of relations in tourism, approaches to formation of relations between firms and clients.

Strategic goals to ensure the sustainable development of territories at all levels through the production of competitive goods and the growth of the export potential of regional producers. The need to use effective branding technologies of territories.

Анализ применения технологий виртуальной и дополненной реальности (VR и AR) в маркетинговых стратегиях. Рассмотрение ключевых направлений использования VR и AR, их влияния на вовлеченность потребителей и эффективность маркетинговых коммуникаций.

Means of motivation of potential consumers. Analysis of the possibilities of print advertising in the XX century. The study of the style features of fonts, graphic decorative elements and the nature of images in advertising messages of Kyiv periodicals.

The existing conditions need developing the new approaches to managing the economy from the standpoint of marketing, forecasting and developing the strategies to ensure the effectiveness of the functioning the individual industries and the state.

Control of deliveries and shipments as the basic function of the warehouse logistics. The problem of customer interaction in the company of wholesale trade. Customer engagement - a basis of strategy of survival and growth for the company in the market.

Analysis of survey data managers of logistics companies operating throughout Eastern Europe, the existence of integrated systems of business management. The functionality of such systems and the extent of their implementation in daily practice managers.

Изучение структуры комплекса маркетинговых коммуникаций, который состоит из основных средств воздействия: рекламы, стимулирования продаж, PR и прямого маркетинга. Анализ мероприятий по совершенствованию коммуникативной политики исследуемого предприятия.

Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Review of the main digital banking marketing tools.

Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Characteristics of digital banking marketing tools.

История появления терминов Above The Line и Below The Line на российском рекламном рынке. Характеристика основных составляющих BTL: паблик рилейшнз, прямой маркетинг, личные продажи, выставки, упаковка. Понятие стимулирование сбыта, его основные задачи.

Overview of multisided platform concept: definitions and evolution of approaches. Multisided platforms as a new business model. Advantages and disadvantages of multisided platform approach in the fast-moving consumer goods industry. FMCG industry.

Описание компании "Benneton", ее основных характеристик и свойств. SWOT-анализ, определение сильных и слабых сторон товара, возможностей и угроз. Выбор стратегии позиционирования товара. Расчет бюджета рекламной кампании, оценка ее эффективности.

Розглянуто поняття Big Data як основний фактор переходу до персоніфікованого підходу в дослідженні поведінки споживачів. Доведено вигоду споживача від поширення технології Big Data. Виявлено ризики і проблеми, якими супроводжується використання Big Data.

Изучение основных инструментов маркетинговых коммуникаций. Анализ инструментов ATL (above the line) и BTL (blow the line) комплексов. Методы контакта компании с целевой аудиторией. Контакт с участниками промо-акций лично, непосредственно в точках продаж.

Комплекс маркетинговых коммуникаций. Сегментирование участников российского рынка. Перспективы и тенденции развития рекламы. Продвижение и стимулирование сбыта. Мерчендайзинг как комплекс мероприятий, направленных на продвижение того или иного товара.