Краткая история развития технологии CRM как систем по управлению взаимоотношений с клиентами и их применение в маркетинге. Содержание CRM-систем и причины их появления в России. Условия эффективности и преимущества маркетинговых технологий в РФ.
Non-profit marketing as a context for non-commercial advertising in comparison to countries in Europe, Asia and Russia. The concept of advertising nonpofit. Cross-cultural specificity of perception of advertisements. Colour factor in advertising.
Current trends in advertising that are most relevant for the gaming industry. features and disadvantages of each type of online advertising. Characteristics of the reason for the success of using various types of online advertising in the field of games.
Изменения, обусловленные информационной революцией и глобализационными процессами в экономике. Интегрированные маркетинговые коммуникации в местах продажи. Менеджмент специальных событий в сфере культуры. Методы привлечения аудитории и широкой публики.
Анализ внешней среды (конкурентов, поставщиков и потребителей) и внутреннего потенциала фирмы (технических, финансовых, сырьевых ресурсов) в выборе оптимальной маркетинговой стратегии. Значение SWOT-анализа в выявление сильных и слабых сторон компании.
Сущность, понятие, цели и задачи маркетинговых исследований, используемое в данном процессе методы и критерии оценки их эффективности, основные направления и приемы обработки данных. Разработка рекламного плаката, используемое информационное обеспечение.
Coврeмeнныe прeдcтaвлeния o PR, имиджe, брeндe и рeпутaции тeрритoрии. Туриcтcкaя привлeкaтeльнocть тeрритoрий и рoль пиара в ee фoрмирoвaнии. Оценка средств PR как инструмента продвижения стран балканского региона, их конкурентноспособность в Европе.
Conditions (in mass production of GO "Lviv bakeries complex") of implementation of logistic optimization of the production program. Identified processes in the supply chain and outlined the main determinants of the supply chain of products daily demand.
The analyzing the development of Internet marketing in Ukraine. The tendencies of Internet marketing in the world and figures connected to its current condition in Ukraine. The perspective of Internet marketing in Ukrainian business and global economy.
Theoretical formulation of the place of the brand among the marketing communications in the tourist business. The experience of the leading destinations and tourism enterprises in the formation of brands. Technology for building the tourist brand.
The economic essence of trade in services, the peculiarities of the development of this process in the conditions of globalization. Research of modern tendencies of functioning of international trade, analysis of its role as a factor of economic growth.
Marketing research of the prerequisites for starting a business by interviewing existing and potential entrepreneurs under the age of 35 in social networks. Problems of enterprise development during the period of quarantine restrictions due to Covid-19.
Получение потребителем нужной, полезной и актуальной информации о табачных изделиях. Успешность продвижения нового товара или услуги на рынок и его дальнейший бизнес оборот с применением Digital-коммуникаций. Новые технологии в табачной отрасли.
A study of the verbal component in British and American tourism advertising placed on Internet platforms. Peculiarities of text presentation in tourist internet advertising. Study of the impact of the coronavirus pandemic on the advertising strategies.
Defining the role of electronic logistics and researching problems, opportunities and prospects in the process of implementing the basic principles of electronic logistics. Deepening the relationship between national economies, the formation of logistics
The theoretical issues of SWOT-analysis implementation. Its practical use for comparative ecologic and economic evaluation on the example of a large metal manufacturer, JSC "Kazzink" (Ust Kamenogorsk, the Republic of Kazakhstan) to prevent it from crisis.
Ukrainian legislation and consumer rights protection system for purchasing goods in online stores. International legislative regulation of consumer rights protection when purchasing goods in online stores. Improving consumer literacy of citizens.
Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.
Актуальные тренды на рынке дистрибуции. Специфика дистрибьюторского бизнеса: ключевые проблемы и задачи. Проблематика выбора ERP-решения. Эффективное построение сетей поставок, ориентированных на спрос. Сокращение операционных затрат.
- 80. Eurasian Foods
Feature of the food entities of the Republic of Kazakhstan. Characteristic of production of fats for industrial handling. Cultivation of grain crops for own entity. Cooperation with supermarkets and shops. Expansion of a clientele and sales increase.
Hidden marketing as a special kind of online advertising in which the message is spread through the exchange of views on the product between users. Promoting products and services in the international market. Features of a search engine targeting.
A comprehensive study of the features of advertising creativity. Active use of emotions, emotional creativity, which is designed to form an advertising message that is interesting to consumers. Examples of Ukrainian and foreign advertising practices.
Explanation is how the changing demographics of the North American population impact the demand for hospitality services. The key supply factors those are important to entertainment organizations. Expected future impact of baby boomers on the demand.
Analysis of components of the library's communication and image policy and the determination of methods for optimizing the activities of libraries in social media. Effectiveness of new Internet technologies introduction in work of library institutions.
Background and Research Gap, оverview of customer attitudes. Relevant theories for studying attitude changes. Brand love, responsibility. Definition and types of scandals, product-based scandals. Moral-based scandals, identification of research gap.
The prospects of development of the focus groups method in the contemporary economy. The theoretical background and features of the this method. The possibility of focus groups method using as a tool of indirect communication.
Methods used for popularization of science and scientific institutions. Analysis of the main scientific logistics laboratories and schools in the Russian Federation and the world. The popularization of science and researches' results in Russia.
Аналіз теоретичних і практичних аспектів упровадження механізмів government relations у систему взаємодії влади та бізнесу. Його розгляд у порівнянні з лобізмом та public relations. Узгодження інтересів влади, бізнесу та громадянського суспільства.
Технологии Government Relations в России. Особенности специальности GR (Government Relations). Технологии лоббистской деятельности. Анализ аспектов GR-коммуникации в России на примере лоббистских кампаний. Кампании табачных и антитабачных лоббистов.
The problem of the green marketing. Higher production costs of green products. Energy saving fuel is still a difficult problem. A marketing strategy of the public green car. Green marketing development status and domestic green marketing development way.