The essential relationship between advertising and the provision of services, security measures and operational reliability, anti-theft protection, advertising influencers and operational reliability. Implementation of a strict policy against advertisers.

Empirical studies of transaction costs the Norwegian oil industry over a five year period. Management of organizational behavior in order to reduce costs. Cooperative relations franchisee and the franchisor; improving the administration of transactions.

Organizational efforts to constrain ex post transaction costs in interorganization a exchange. The model frames opportunism as a determinant of transaction costs and implicates cooperation and formalization as control structures that opportunism.

The electronic procurement systems implementation. The dependence of electronic procurement systems implementation results from the level of profit of an industrial enterprise. The perspective directions for development of electronic procurement systems.

The target audience of bottled mineral and drinking water Nestle Uzbekistan. Distinctive features of mineral bottled water. The range of strategic options for further development of the company. Recommendations to further promote of the brand Nestle.

Generational theory and its criticism. Generation Z and its behavior as consumers of products and services. The concept of marketing in cultural institutions. Research design. Museums as contexts for transformative experiences and identity development.

Marketing trends for companies: development of ways to satisfy customers, formation of their loyalty to the brand, development of competitive strategies. Examples of using the concept of customer orientation in a trade organization with the help of AI.

Development of the concept of relationship marketing as the dominant paradigm in marketing. Sphere of use of relationship marketing. Factors influencing the marketing of relations in tourism, approaches to formation of relations between firms and clients.

Strategic goals to ensure the sustainable development of territories at all levels through the production of competitive goods and the growth of the export potential of regional producers. The need to use effective branding technologies of territories.

Анализ применения технологий виртуальной и дополненной реальности (VR и AR) в маркетинговых стратегиях. Рассмотрение ключевых направлений использования VR и AR, их влияния на вовлеченность потребителей и эффективность маркетинговых коммуникаций.

Means of motivation of potential consumers. Analysis of the possibilities of print advertising in the XX century. The study of the style features of fonts, graphic decorative elements and the nature of images in advertising messages of Kyiv periodicals.

The existing conditions need developing the new approaches to managing the economy from the standpoint of marketing, forecasting and developing the strategies to ensure the effectiveness of the functioning the individual industries and the state.

Analysis of survey data managers of logistics companies operating throughout Eastern Europe, the existence of integrated systems of business management. The functionality of such systems and the extent of their implementation in daily practice managers.

Изучение структуры комплекса маркетинговых коммуникаций, который состоит из основных средств воздействия: рекламы, стимулирования продаж, PR и прямого маркетинга. Анализ мероприятий по совершенствованию коммуникативной политики исследуемого предприятия.

Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Characteristics of digital banking marketing tools.

История появления терминов Above The Line и Below The Line на российском рекламном рынке. Характеристика основных составляющих BTL: паблик рилейшнз, прямой маркетинг, личные продажи, выставки, упаковка. Понятие стимулирование сбыта, его основные задачи.

Overview of multisided platform concept: definitions and evolution of approaches. Multisided platforms as a new business model. Advantages and disadvantages of multisided platform approach in the fast-moving consumer goods industry. FMCG industry.

Описание компании "Benneton", ее основных характеристик и свойств. SWOT-анализ, определение сильных и слабых сторон товара, возможностей и угроз. Выбор стратегии позиционирования товара. Расчет бюджета рекламной кампании, оценка ее эффективности.

Розглянуто поняття Big Data як основний фактор переходу до персоніфікованого підходу в дослідженні поведінки споживачів. Доведено вигоду споживача від поширення технології Big Data. Виявлено ризики і проблеми, якими супроводжується використання Big Data.

Изучение основных инструментов маркетинговых коммуникаций. Анализ инструментов ATL (above the line) и BTL (blow the line) комплексов. Методы контакта компании с целевой аудиторией. Контакт с участниками промо-акций лично, непосредственно в точках продаж.

Комплекс маркетинговых коммуникаций. Сегментирование участников российского рынка. Перспективы и тенденции развития рекламы. Продвижение и стимулирование сбыта. Мерчендайзинг как комплекс мероприятий, направленных на продвижение того или иного товара.

Анализ статистики украинского рекламного рынка, исследование его объемов, структуры и данных по основным рекламным категориям за 2012-2013 годы. Определение понятия "BTL-коммуникаций" и области их применения в рекламе как маркетингового воздействия.

Developing a business plan for opening creperie "Tsarskaya" in the center of New York to the Russian diaspora. Analysis of the market and competitors. Developing a marketing plan. SWOT-analysis of the projected places. The assessment of possible risks.

Характеристика buzz-маркетингу, його походження, причини стабільного зростання популярності. Способи визначення лідерів поглядів для кожної конкретної бібліотеки. Аналіз ефективності buzz-маркетингу на книжковому ринку і при наданні бібліотечних послуг.

The impact of book-based movies’ release on book demand in the Russian market. Annual data on the book sales of book retail chain and information about the movie releases. Evaluation of the film industry’s film-making decision and the demand for books.

The main problems of digital marketing based on artificial intelligence. Integration of artificial intelligence into existing systems. The essence of digital marketing, studying capabilities. Prospects, consequences of development, implementation of AI.

Analysis of the opinions of urban residents on the possibility of developing renewable energy sources in Vietnam. Factors shaping respondents' preferences. The role of public opinion in the effectiveness of the implementation of renewable energy programs.

The role of Pemberton, the invention names the drink "Coca-Cola", the story of the creation of the brand as the most famous brand in the world. The evolution of the famous bottle of Coca-Cola, the new drink. Current state "Coca-Cola" on the market.

Рассмотрение бутылки напитка "Coca-Cola" как самого яркого шедевра промышленной упаковки. Изучение особенностей бренда и фирменной тары. Путь эволюции визитной карточки компании. История изобретения напитка и оценка его влияния на массовую культуру.

The concept of cold chain in Ukraine, key elements and stages of organizing refrigeration circuit. The development of the national cold chain from the standpoint of implementation of intelligent systems for monitoring of perishable goods in real time.