Criteria for customer service. Measuring service quality via customer satisfaction complaint. Customer behavior. Feature AirBaltic and Uzbekistan airways companies. Destinations, fleet, level of satisfaction of airBaltic and Uzbekistan airways passengers.
The impact of the crisis caused by the COVID-19 pandemic on the aviation industry and the measures taken by the governments, airports and home carriers to overcome the consequences of the said crisis. State aid programs for airports and airlines.
Investigation of specialized literature regarding different personnel evaluation methods. Implementation of marketing concept in business requires corresponding service that examines marketing environment. Research and analyzing market situation.
Дослідження моніторингу ринку праці. Причини необхідності використання CRM-систем та теоретичні та методико-практичні підходи до побудови відносин з отримувачами освітніх послуг та формуванні інтересу до закладу вищої освіти, особливості їх впровадження.
Краткая история развития технологии CRM как систем по управлению взаимоотношений с клиентами и их применение в маркетинге. Содержание CRM-систем и причины их появления в России. Условия эффективности и преимущества маркетинговых технологий в РФ.
Non-profit marketing as a context for non-commercial advertising in comparison to countries in Europe, Asia and Russia. The concept of advertising nonpofit. Cross-cultural specificity of perception of advertisements. Colour factor in advertising.
Current trends in advertising that are most relevant for the gaming industry. features and disadvantages of each type of online advertising. Characteristics of the reason for the success of using various types of online advertising in the field of games.
Изменения, обусловленные информационной революцией и глобализационными процессами в экономике. Интегрированные маркетинговые коммуникации в местах продажи. Менеджмент специальных событий в сфере культуры. Методы привлечения аудитории и широкой публики.
Анализ внешней среды (конкурентов, поставщиков и потребителей) и внутреннего потенциала фирмы (технических, финансовых, сырьевых ресурсов) в выборе оптимальной маркетинговой стратегии. Значение SWOT-анализа в выявление сильных и слабых сторон компании.
Сущность, понятие, цели и задачи маркетинговых исследований, используемое в данном процессе методы и критерии оценки их эффективности, основные направления и приемы обработки данных. Разработка рекламного плаката, используемое информационное обеспечение.
Coврeмeнныe прeдcтaвлeния o PR, имиджe, брeндe и рeпутaции тeрритoрии. Туриcтcкaя привлeкaтeльнocть тeрритoрий и рoль пиара в ee фoрмирoвaнии. Оценка средств PR как инструмента продвижения стран балканского региона, их конкурентноспособность в Европе.
Conditions (in mass production of GO "Lviv bakeries complex") of implementation of logistic optimization of the production program. Identified processes in the supply chain and outlined the main determinants of the supply chain of products daily demand.
The analyzing the development of Internet marketing in Ukraine. The tendencies of Internet marketing in the world and figures connected to its current condition in Ukraine. The perspective of Internet marketing in Ukrainian business and global economy.
Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.
Theoretical formulation of the place of the brand among the marketing communications in the tourist business. The experience of the leading destinations and tourism enterprises in the formation of brands. Technology for building the tourist brand.
The economic essence of trade in services, the peculiarities of the development of this process in the conditions of globalization. Research of modern tendencies of functioning of international trade, analysis of its role as a factor of economic growth.
Marketing research of the prerequisites for starting a business by interviewing existing and potential entrepreneurs under the age of 35 in social networks. Problems of enterprise development during the period of quarantine restrictions due to Covid-19.
Получение потребителем нужной, полезной и актуальной информации о табачных изделиях. Успешность продвижения нового товара или услуги на рынок и его дальнейший бизнес оборот с применением Digital-коммуникаций. Новые технологии в табачной отрасли.
Особливості використання digital-маркетингу в індустрії виробництва цементу. Специфіка застосування каналів digital-маркетингу у різних галузях промисловості. Перспективи розвитку digital- маркетингу для формування позитивного іміджу виробників цементу.
A study of the verbal component in British and American tourism advertising placed on Internet platforms. Peculiarities of text presentation in tourist internet advertising. Study of the impact of the coronavirus pandemic on the advertising strategies.
Defining the role of electronic logistics and researching problems, opportunities and prospects in the process of implementing the basic principles of electronic logistics. Deepening the relationship between national economies, the formation of logistics
The theoretical issues of SWOT-analysis implementation. Its practical use for comparative ecologic and economic evaluation on the example of a large metal manufacturer, JSC "Kazzink" (Ust Kamenogorsk, the Republic of Kazakhstan) to prevent it from crisis.
Ukrainian legislation and consumer rights protection system for purchasing goods in online stores. International legislative regulation of consumer rights protection when purchasing goods in online stores. Improving consumer literacy of citizens.
Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.
Актуальные тренды на рынке дистрибуции. Специфика дистрибьюторского бизнеса: ключевые проблемы и задачи. Проблематика выбора ERP-решения. Эффективное построение сетей поставок, ориентированных на спрос. Сокращение операционных затрат.
- 86. Eurasian Foods
Feature of the food entities of the Republic of Kazakhstan. Characteristic of production of fats for industrial handling. Cultivation of grain crops for own entity. Cooperation with supermarkets and shops. Expansion of a clientele and sales increase.
Hidden marketing as a special kind of online advertising in which the message is spread through the exchange of views on the product between users. Promoting products and services in the international market. Features of a search engine targeting.
A comprehensive study of the features of advertising creativity. Active use of emotions, emotional creativity, which is designed to form an advertising message that is interesting to consumers. Examples of Ukrainian and foreign advertising practices.
Explanation is how the changing demographics of the North American population impact the demand for hospitality services. The key supply factors those are important to entertainment organizations. Expected future impact of baby boomers on the demand.
Analysis of components of the library's communication and image policy and the determination of methods for optimizing the activities of libraries in social media. Effectiveness of new Internet technologies introduction in work of library institutions.
