Impact of brand image on car buyers' choice of branded products in high risk market
The impact of brand image on consumer choice of branded products in Nigeria automobile market. A sample of respondents was selected using convenience method in Surulere Local Government on the Mainland of Lagos State. Results of the regression analysis.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Marketing. Statistics |
| Вид | статья |
| Язык | английский |
| Прислал(а) | P. Ladipo, O. Akeke |
| Дата добавления | 26.09.2020 |
| Размер файла | 136,5 K |
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