Impact of celebrity endorsement towards the brand's image
The brand advertising in the mass media. The beliefs of consumers modern way of interactive mass media. Benefits of using trademarks of celebrity brand brands. Celebrity-product endorsement equity. Managerial perspective on celebrity endorsement.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Branding |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Sana Imran |
| Дата добавления | 12.05.2018 |
| Размер файла | 39,2 K |
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