Концептуализация и анализ BTL как инновационной рекламной технологии. Определение понятия "BTL-коммуникаций" и области их применения в рекламе. Анализ динамики и статистики украинского рекламного рынка, места и доли сектора BTL рекламы, ее подвидов.

Анализ статистики украинского рекламного рынка, исследование его объемов, структуры и данных по основным рекламным категориям за 2012-2013 годы. Определение понятия "BTL-коммуникаций" и области их применения в рекламе как маркетингового воздействия.

Developing a business plan for opening creperie "Tsarskaya" in the center of New York to the Russian diaspora. Analysis of the market and competitors. Developing a marketing plan. SWOT-analysis of the projected places. The assessment of possible risks.

Характеристика buzz-маркетингу, його походження, причини стабільного зростання популярності. Способи визначення лідерів поглядів для кожної конкретної бібліотеки. Аналіз ефективності buzz-маркетингу на книжковому ринку і при наданні бібліотечних послуг.

The impact of book-based movies’ release on book demand in the Russian market. Annual data on the book sales of book retail chain and information about the movie releases. Evaluation of the film industry’s film-making decision and the demand for books.

The main problems of digital marketing based on artificial intelligence. Integration of artificial intelligence into existing systems. The essence of digital marketing, studying capabilities. Prospects, consequences of development, implementation of AI.

Analysis of the opinions of urban residents on the possibility of developing renewable energy sources in Vietnam. Factors shaping respondents' preferences. The role of public opinion in the effectiveness of the implementation of renewable energy programs.

The role of Pemberton, the invention names the drink "Coca-Cola", the story of the creation of the brand as the most famous brand in the world. The evolution of the famous bottle of Coca-Cola, the new drink. Current state "Coca-Cola" on the market.

История создания и основные этапы развития исследуемой компании, оценка ее места и значения на современном рынке. Анализ конкурентных преимуществ выпускаемой продукции, ее актуальность и распространенность, ассортимент. Дальнейшие перспективы бизнеса.

Рассмотрение бутылки напитка "Coca-Cola" как самого яркого шедевра промышленной упаковки. Изучение особенностей бренда и фирменной тары. Путь эволюции визитной карточки компании. История изобретения напитка и оценка его влияния на массовую культуру.

Коммерческая деятельность по выбору организационных форм розничной торговли и методов продажи товаров на примере ОАО "ЦУМ Минск". Основные пути совершенствования коммерческой деятельности по организации розничной продажи товаров и ее стимулированию.

The concept of cold chain in Ukraine, key elements and stages of organizing refrigeration circuit. The development of the national cold chain from the standpoint of implementation of intelligent systems for monitoring of perishable goods in real time.

Media coverage of traumatic events according to the "do no harm" principle. The high prevalence and profound consequences of trauma, including post-traumatic stress disorder, both among the civilian population and among journalists in conflict zones.

Consideration of the phenomenon of interaction between interactants included in the advertising discourse system. Analysis of the effect of this phenomenon on the functioning of the main types of models. The essence of the communicative invariant model.

The prerequisites for the introduction of sustainable development and green growth principles into all sectors of the economy are analyzed. The use of ginoshing leads to decline in trust in the green brand. Marketing strategies for green brand promotion.

The study of current mobile market of Uzbekistan with a public vertically integrated manufacturer. The analysis covers the study of market structure, prices and welfare parameters and evaluation of the effect of a possible partial privatisation.

Theoretical foundations of starting a business startup. The required resources and stages of own creation startup. Analysis of macro and micro environment of taxi companies on the Russian and international market. Comparison analysis of aggregators.

Analysis of trends in the construction industry: with an increase in demand for residential real estate, commercial facilities, with the transition to infrastructure construction. Building an effective system of competitiveness of construction companies.

Justification of the improvement of the mechanism of formation of the marketing strategy of agricultural enterprises. A complex of current organizational and management actions of the enterprise, aimed at using the exchange to meet the needs of consumers.

Analysis of factors affecting consumer demand, the mechanisms of adjustment and improvement. The construction of the table and the graph the demand curve. The reasons of falling prices, ceteris paribus. The functions of taxes, the problem of subsidies.

The article shows сonsidering the global spread of the use ofmodern technologies, the Internet is increasingly gaining popularity as a platform for trading. That is why the need to protect consumer rights when buying goods via the Internet keeps growing.

The process of exploring joint management as an innovative business model. Market and user segmentation in the economy. Socio-demographic description of the people who used carsharing and exchange things. The specifics of the Russian brands exchange.

General concept of organic food: basic ideas and explanations. Legislative base for organic production. Understanding and estimating trust in organic food. Trust in organic food among Russian and German consumers: comparative analysis of empirical data.

Theoretical analysis of modern competitive strategy. Description of the main strategies of international companies. Feature of using e-commerce in retail. Case study of the streaming video services sector. Exploring the video streaming services sector.

Forms of information services for users of Internet resources with the provision of documented information prepared in accordance with the needs of these users. Content marketing model for effective management of website content in Ukrainian business.

Is presented applied to reduce the risk of loss of stock, movement within warehouse, quantity, and material values in the isolated integrated logistics system. Application features ABC analysis, ZYZ analysis and the method of determining the boundaries.

Attracting consumers through conversion funnels. Tracking analysis of the steps that customers take on the way to purchase. Developing a strategy to increase conversion. Identifying weak points in the sales process. Increasing the company's profit.

The factors of development of the market of intermediary services are investigated. Its main levels of functioning as a marketing system are defined. Analysis scheme of factor influence upon the development of intermediary services market is given.

Criteria for customer service. Measuring service quality via customer satisfaction complaint. Customer behavior. Feature AirBaltic and Uzbekistan airways companies. Destinations, fleet, level of satisfaction of airBaltic and Uzbekistan airways passengers.

The impact of the crisis caused by the COVID-19 pandemic on the aviation industry and the measures taken by the governments, airports and home carriers to overcome the consequences of the said crisis. State aid programs for airports and airlines.