Background and Research Gap, оverview of customer attitudes. Relevant theories for studying attitude changes. Brand love, responsibility. Definition and types of scandals, product-based scandals. Moral-based scandals, identification of research gap.

The prospects of development of the focus groups method in the contemporary economy. The theoretical background and features of the this method. The possibility of focus groups method using as a tool of indirect communication.

Methods used for popularization of science and scientific institutions. Analysis of the main scientific logistics laboratories and schools in the Russian Federation and the world. The popularization of science and researches' results in Russia.

Аналіз теоретичних і практичних аспектів упровадження механізмів government relations у систему взаємодії влади та бізнесу. Його розгляд у порівнянні з лобізмом та public relations. Узгодження інтересів влади, бізнесу та громадянського суспільства.

Технологии Government Relations в России. Особенности специальности GR (Government Relations). Технологии лоббистской деятельности. Анализ аспектов GR-коммуникации в России на примере лоббистских кампаний. Кампании табачных и антитабачных лоббистов.

Characteristics of graphic design and its potential as a tool for digital marketing. An overview of graphic design as a key way of communicating information about a product or service through visual means. The role of graphic design in marketing.

The problem of the green marketing. Higher production costs of green products. Energy saving fuel is still a difficult problem. A marketing strategy of the public green car. Green marketing development status and domestic green marketing development way.

Специфика идентификации товаров, системы маркировки. Связь GS1 с маркировкой. Направления деятельности ассоциации GS1. Штрих-код GS1 128, GS1 Databar. Выбор GS1 DataMatrix для обработки на кассовом терминале. Как получить GTIN GS1 для маркировки товаров.

Specific public relations disciplines. Edward Bernays as the self-appointed Father of Public Relations. Traditional public relations tools. Targeting the public. Lobby groups. The techniques of spin. Negative public relations. Promotion (marketing).

Availability of information about the market as the main component of any market selection program. The sources of information on international markets and products. Creation of computer databases to help marketers in the problem of identification.

Research of the mechanisms of regulation of the Russian beer market. The influence of weather conditions on the volume of beer sales in Russia; conditions of beer sales regression, mechanisms of weather factors action on sales in different regions.

Vision and business concept of the Ikea Group. Investing for the future as the main financial principle of the company. Interesting facts about Ikea. The company's competitors: Kika Group, Jysk. Partner companies: UNICEF, the World Wildlife Fund.

Деятельность компании, секреты ее успеха. Особенности формирования стоимости товара, структура и логистика склада магазина. Общий объем продаж компании. Описание оригинального подхода к продажам товара, особенности небольших коммерческих хитростей.

The brand advertising in the mass media. The beliefs of consumers modern way of interactive mass media. Benefits of using trademarks of celebrity brand brands. Celebrity-product endorsement equity. Managerial perspective on celebrity endorsement.

Culture and marketing communication. Culture and consumer socialization. Materialism, identity and religiosity. Culture and service quality. Culture and language effects. Culture and consumer revenge behavior. Culture and government action.

Functions of the GS1 global traceability standard. Development of a traceability system for a market operator for the production of flour confectionery products using carob powder. Requirements for affixing the Global Trade Item Number to products.

Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).

Generalization of the concept of information logistics. Determination of the structure of information logistics system in relation to agricultural enterprises. ERP-system (Enterprise Resource Planning System) as a system of enterprise resource planning.

Определение функций и задач instagram, способствующих продвижению бренда. Исследование значения хэштегов, как отличной возможности привлечь дополнительных клиентов на свою страницу. Рассмотрение условий успеха маркетинговой компании в instagram.

For stable operation and successfully solve the problem of transport services transport economy of the Black Sea should have modern material and technical base. The advanced technology transportation process, conveying and transportation capacity.

The purpose of the paper is to analyze the role of business clusters and their marketing policy in gaining competitive advantage on the world market. The paper takes network paradigm as main basis of investigation looking at the development of clusters.

Сущность Life Placement, история его возникновения, развития и распространения. Основные преимущества использования технологии Life Placement, проведение акции для обеспечения широкого информационного покрытия. Роль Life Placement в маркетологии.

Определение сути концепции "Lovemarks". Анализ российского рынка. Книга "Lovemarks", как пример "Любимого бренда". Рассмотрение примеров общепризнанных лавмарок (на основе компаний Coca-cola, P&G и Lexus). Италия в контексте основных аспектов Лавмарки.

Mergers and acquisitions as a tool and factors of competitiveness of the company. The Walt Disney company, its activity and main competitors. M&a transactions as a tool for development. Improving the weakest segment of сompany using M&A Strategy.

Modern issues of competitiveness. Specific factors influencing international competitiveness in emerging countries. Chinese automotive market: development and dynamics. Problems of automotive clusters in Russia on the case of the sollers company.

The theoretical basis of marketing in a company. Role of marketing in a company. New tendencies of marketing audit perfomance. Biotechnology market description. Marketing audit results analysis. Analysis of the internal environment of the organization.

Characterization of the main methods of perform marketing study to find marketing leverages of communication on connected devices security. Research and analysis of features of benchmarks of the companies successfully adopting the IoT into the business.

Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.

The main problems formation marketing concept of the management strategic planning enterprise activity. Methodical approach to setting up a marketing information system basis of effective model building marketing information system of the enterprise.

The research, highlighting the critical role of marketing innovations in the development of enterprise product policy. The importance of embracing creativity, customer-centricity, and adaptability to remain competitive and achieve long-term success.