Media coverage of traumatic events according to the "do no harm" principle. The high prevalence and profound consequences of trauma, including post-traumatic stress disorder, both among the civilian population and among journalists in conflict zones.
- 92. Communicative interaction invariant model of narative construction usage in advertising discourse
Consideration of the phenomenon of interaction between interactants included in the advertising discourse system. Analysis of the effect of this phenomenon on the functioning of the main types of models. The essence of the communicative invariant model.
The prerequisites for the introduction of sustainable development and green growth principles into all sectors of the economy are analyzed. The use of ginoshing leads to decline in trust in the green brand. Marketing strategies for green brand promotion.
The study of current mobile market of Uzbekistan with a public vertically integrated manufacturer. The analysis covers the study of market structure, prices and welfare parameters and evaluation of the effect of a possible partial privatisation.
Theoretical foundations of starting a business startup. The required resources and stages of own creation startup. Analysis of macro and micro environment of taxi companies on the Russian and international market. Comparison analysis of aggregators.
Justification of the improvement of the mechanism of formation of the marketing strategy of agricultural enterprises. A complex of current organizational and management actions of the enterprise, aimed at using the exchange to meet the needs of consumers.
The article shows сonsidering the global spread of the use ofmodern technologies, the Internet is increasingly gaining popularity as a platform for trading. That is why the need to protect consumer rights when buying goods via the Internet keeps growing.
The process of exploring joint management as an innovative business model. Market and user segmentation in the economy. Socio-demographic description of the people who used carsharing and exchange things. The specifics of the Russian brands exchange.
General concept of organic food: basic ideas and explanations. Legislative base for organic production. Understanding and estimating trust in organic food. Trust in organic food among Russian and German consumers: comparative analysis of empirical data.
Theoretical analysis of modern competitive strategy. Description of the main strategies of international companies. Feature of using e-commerce in retail. Case study of the streaming video services sector. Exploring the video streaming services sector.
Forms of information services for users of Internet resources with the provision of documented information prepared in accordance with the needs of these users. Content marketing model for effective management of website content in Ukrainian business.
Is presented applied to reduce the risk of loss of stock, movement within warehouse, quantity, and material values in the isolated integrated logistics system. Application features ABC analysis, ZYZ analysis and the method of determining the boundaries.
Attracting consumers through conversion funnels. Tracking analysis of the steps that customers take on the way to purchase. Developing a strategy to increase conversion. Identifying weak points in the sales process. Increasing the company's profit.
The factors of development of the market of intermediary services are investigated. Its main levels of functioning as a marketing system are defined. Analysis scheme of factor influence upon the development of intermediary services market is given.
Criteria for customer service. Measuring service quality via customer satisfaction complaint. Customer behavior. Feature AirBaltic and Uzbekistan airways companies. Destinations, fleet, level of satisfaction of airBaltic and Uzbekistan airways passengers.
The impact of the crisis caused by the COVID-19 pandemic on the aviation industry and the measures taken by the governments, airports and home carriers to overcome the consequences of the said crisis. State aid programs for airports and airlines.
The main stages of video production. Characteristics of available resources and capabilities of the company. Consideration of the target audience and competitors. Strategic business plan. Marketing activities for product promotion and sales analysis.
Investigation of specialized literature regarding different personnel evaluation methods. Implementation of marketing concept in business requires corresponding service that examines marketing environment. Research and analyzing market situation.
Дослідження моніторингу ринку праці. Причини необхідності використання CRM-систем та теоретичні та методико-практичні підходи до побудови відносин з отримувачами освітніх послуг та формуванні інтересу до закладу вищої освіти, особливості їх впровадження.
Analysis of nuances of functioning of the Chinese and Japanese markets. Defining the features of the Haier corporate brand. Create effective visual design and cultural symbols of the company's identity. Research of the values of "One Belt - One Road".
Non-profit marketing as a context for non-commercial advertising in comparison to countries in Europe, Asia and Russia. The concept of advertising nonpofit. Cross-cultural specificity of perception of advertisements. Colour factor in advertising.
Current trends in advertising that are most relevant for the gaming industry. features and disadvantages of each type of online advertising. Characteristics of the reason for the success of using various types of online advertising in the field of games.
Понятие сегментирования рынка, его задачи. Построение типологии потребителей. Факторы, оказывающие влияние на их поведение. Описание выделенных сегментов, их социально-демографические характеристики. Описание показателей рынка с помощью сегментации.
Изменения, обусловленные информационной революцией и глобализационными процессами в экономике. Интегрированные маркетинговые коммуникации в местах продажи. Менеджмент специальных событий в сфере культуры. Методы привлечения аудитории и широкой публики.
Анализ внешней среды (конкурентов, поставщиков и потребителей) и внутреннего потенциала фирмы (технических, финансовых, сырьевых ресурсов) в выборе оптимальной маркетинговой стратегии. Значение SWOT-анализа в выявление сильных и слабых сторон компании.
Основные группы и типы стратегий роста (развития) бизнеса и предпринимательства. Анализ деятельности торгового предприятия с использованием стратегического маркетинга: выявление сильных и слабых сторон организации, а также путей оптимизации ее работы.
Сущность, понятие, цели и задачи маркетинговых исследований, используемое в данном процессе методы и критерии оценки их эффективности, основные направления и приемы обработки данных. Разработка рекламного плаката, используемое информационное обеспечение.
Составление бизнес-плана строительства отеля. Маркетинговые исследования и текущее положение рынка, его перспективы. Экспертиза архитектурного решения на удовлетворение технологических требований. Планирование бюджета и согласование графиков закупок.
Анализ эффективности рекламы в сфере физической культуры и спорта. Спортивные печатные средства массовой информации их цели и задачи. Роль СМИ в оценке значимости Олимпийского спорта. Формирование PR в современных спортивных российских печатных изданиях.
Coврeмeнныe прeдcтaвлeния o PR, имиджe, брeндe и рeпутaции тeрритoрии. Туриcтcкaя привлeкaтeльнocть тeрритoрий и рoль пиара в ee фoрмирoвaнии. Оценка средств PR как инструмента продвижения стран балканского региона, их конкурентноспособность в Европе.
