A complex of hotel product promotion is reviewed. The distribution of responsive group of consumers in the relationship marketing is characterized. Stages, models of behavioral responses of buyers In Ukraine and the formation of communication goals.

Market research of the cosmetics and skin care industries. Consumers of cosmetic products and their preferences. Review and analysis of consumer survey results, development of recommendations for Asian brands operating in the market or entering it.

Characteristic the impact of digital marketing on the communication of football clubs and to make suggestions for the improvement of communication. has shown that digital marketing is a very broad concept, encompassing many different online tools.

Ensuring the efficient flow of goods, services, and information. Current logistic management practices in public administration, analysis of their strengths and weaknesses, explore their influence on cost efficiency, service quality, economic outcomes.

The article examined medicinal products containing inulin, which are registered on the pharmaceutical market of Ukraine. A comparative analysis of medicinal products by characteristics was carried out: country of manufacture, dosage form, composition.

Marketing is a general term used to describe all the various activities involved in transferring goods and services from producers to consumers. Macro- and micro-marketing. The target marketing concept. Competitive Strategies. Internet marketing.

Influencers form their own approaches to meet the requests and needs of subscribers. Informing the society about the current trend and the ways of influencing the decision-making process by consumers. The credibility of the methods used by influencers.

The characteristics of market research services. The features of the demand for spa services. The functional components of the resort enterprises and features of organization of spa business. Government regulation of resorts, tourism and distributors.

The perception and attitude of millennials to storytelling in advertising. Identification of general quantitative trends, as well as to refute or confirm the previously formulated hypotheses. Identifying commercials that have the most emotional effect.

The article presents in general terms the reasons for increasing the importance of logistics processes optimizing mechanisms’ development concerning the food supply chain participants, as well as the current trends in the development of the business.

The concept and essence of merger control, its features and purpose. Description of problem related to the application of the legislation in the field of competition. Assessing the regulation of mergers, the reasons for the lack of quality examinations.

Features of the advertising industry in the people's Republic of China, Taiwan and Hong Kong. Institutions regulating advertising markets in the regions, analysis of television advertising. Place and role of TV advertising in the advertising sphere.

Investigate the role of advertisement factors in development of sport tourism industry of Fars province. Conduction marketing questionnaire is according of Nazari model. The most effective advertisement factors to develop sport tourism industry.

Native advertising - the way to pay attention to the particular brand in the context of the site and user interests. Influencers - one of the main instruments for pushing brands to change their assumptions about how to engage the target audience.

History of development and general characteristics of Walmart activities. Financial results of the Walmart company. Porter 5 forces analysis, PEST-analysis of Walmart. Competitive advantages of this trading network. Protection against competitive threats.

Researches regarding the purchase behavior and consumer demand for various products across national boundaries. The elaboration of the marketing mix for targeted country. Factors that progressively drive international trade and marketing efforts.

A study of the role of persuasion in the advertising message. The different techniques of persuasion, their impact on the audience. The role of persuasion in creating advertising messages that stay in the customer's mind and influence their choices.

The research company's relentless pursuit to implement the innovative marketing elements in production and marketing services to quickly reach the customer and meet needs according to the quality standards, the appropriate cost, and delivery speed.

Analysis of existing systems of intra-organizational marketing of higher education organizations in Krasnodar. Defining the General features of structural marketing systems for state, municipal and private universities in the Russian Federation.

The basic approaches of distribution channels formation of enterprise. Stages of sale channel strategy development. The processes of development, maintaining and usage of customers databases are considered in order to establish contacts with them.

The peculiarities of the use of Facebook for marketing purposes by SMEs. Consideration of the basic ways to determine the barriers that prevent SMEs to use Facebook for their own marketing purposes. The essence of the concept of "diversification".

The role of the construction industry in the development of the national economy. The choice of marketing strategy as a key to the marketing opportunities of real estate companies. Proposals for expanding sales of real estate and construction companies.

Market segmentation of hotel services has been investigated as the base of determination of the goals which will be the objects of further marketing investigations. The assessment of segmentation criterion: segment capacity, segment essentiality.

To reveal correlations between brand influence on children audience and parental attitude to the brand. Patterns of advertising interactions with children. Ethical aspects of marketing communications with children. The effect of advertising on parents.

Analysis of the changes that took place in the Chinese advertising poster during the ХХ century. The connection between the cultural and political context and the visual content of messages, the influence of historical and cultural processes on them.

Research of tendencies of development of the market of logistic services in the conditions of the global environment. Study of the concept of logistics as a new paradigm of the world market. Identification of trends in the market of logistics services.

Basic Types of international marketing strategies. Marketing strategies used by online TV services. Peculiarities of Netflix and Amazon Prime Video marketing strategies in India and services comparison. Netflix and Amazon Prime performances in India.

Характеристики мікроблогінгу Twitter як частини загальної системи інтернет-маркетингу, його особливості, інструменти та методи. Стан проникнення Twitter у життя населення України та головні риси його функціонування. Принципи просування твіттер-каналу.

Интернет как платформа многочисленных возможностей для продвижения компании, улучшения ее финансовых результатов. Социальные сети - каналы связи, которые помогают фирмам в достижении различных организационных целей в области маркетинга и рекламы.

Integration processes lead to the strengthening of interaction between the national economies of countries in the field of trade and economic relations, which also manifests itself in the interaction of representatives of large and small businesses