Cross cultural brand design: adaptation of corporate brand identity under the belt and road initiative values
Analysis of nuances of functioning of the Chinese and Japanese markets. Defining the features of the Haier corporate brand. Create effective visual design and cultural symbols of the company's identity. Research of the values of "One Belt - One Road".
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 24.06.2024 |
| Размер файла | 2,3 M |
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