Planning the consumer's way in the pharmaceutical industry by the example of Abbott
Classical and contemporarymodels of purchase funnels. Customer Journey vs. Sales Funnel: comparative analysis. Patient journey mapping in pharmaceutical industry. Instruments of marketing communication in pharmaceutical business, managerial implications.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | дипломная работа |
| Язык | английский |
| Дата добавления | 01.08.2017 |
| Размер файла | 594,5 K |
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