Place branding in the republic of Austria: the case of Vienna and the role of the Vienna tourist board in creating and developing the city’s brand
The role of tourism in creating a city brand. Tourists are one of the groups that can disseminate information about a city's competitive advantages. The role of the Vienna Tourist Board in creating the brand of Vienna as a tourist and business center.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 21.07.2024 |
| Размер файла | 7,5 K |
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