Neuromarketing reseach: ethics, procedures and perceptions of parties involved
Discussion of neuromarketing as a research method, definitions and existing tools, analysis of ethical problems in this area. Perceptions and experience of neuromarketing practitioners, the formation of knowledge about this type of marketing research.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 28.09.2020 |
| Размер файла | 55,0 K |
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