Consideration of the appeal to logic stratagem in English-language judicial discourse from the perspective of its impact on recipients. Types of persuasive arguments, their impact on participants. Means expressing the appeal strategy of the prosecutor.

The study of the speech communication and conversational strategies. Research of the linguistic phenomenon "ambivalence". Methods of perlocutionary influence on the addressee. Analysis of the units of language functioning aimed at communicative contact.

Improving the quality of patient care as the main objective of the company. Analysis of the competitive advantage the firm. The essence of the enterprise long-term development and growth strategy. The peculiarity of the purchase and sale of assets.

The feature of the development of the initial strategic competence of pupils-philologists, formed in the process of pre-university training, in the course of computerized teaching of Russian listening. Mastering new skills in computer-assisted audition.

Strategic accounting as very important element of effective strategic management. The most appropriate form for strategic information preparing. Analyzes enterprise strategic report, which should be prepared as a part of enterprise annual report.

Notion of emotion and emotion as a phenomenon. Metaphorical projection and role of context. Fear as a subject of research in different fields. Conceptual metaphors of Fear in Contemporary English. Various loci of metaphorical conceptualization of fear.

Strategies, tactics of transferring medical and terminological components of hybrid text based on the material of "The Surgeon" by T. Gerritsen, its Ukrainian translation by N. Khoin. Terminology is a distinctive feature of scientific and technical texts.

Fast speech is the arch enemy of simultaneous interpreters. Basics problems of fast speech, ways to solve them. Strategies for coping with fast speeches: request the speaker to slow down, the interpreter speeds up, summarization, termination of service.

The importance of overcoming writer’s block for university researchers as second language writers. The activity "Story in four sentences", the researcher’s understanding of the importance of creating a structured and logically completed piece of writing.

Problems of research of neologisms of English language pre-election discourse. Modern approaches to defining the term. Possible ways of reproducing new lexical units of pre-election discourse in terms of their function or belonging to the thematic group.

The neologisms in pre-election discourse. The modern approaches to defining the term "neologism" itself. The raises the topic of "intranslatability" and "cultural specifics" with reference to such lexical units. The stages of translating new words.

The background to the lowe-porter translations. Gross errors or "Recastings". The problem of translating dialect with regard to Thomas Mann's Oeuvre and David Luke. The translation of humour, irony and wordplay with special reference to Tristan.

A study of strategies for the transfer of English proper names of people through the means of the Ukrainian language. Analysis of the aspects on which the indicated strategies for the transfer of English anthroponyms are based. functions of proper names.

Description of manipulative strategies that politicians use in one way or another in their election speeches. Application of argumentative and referential manipulation. Determining the semantic, stylistic, and pragmatic choices of speaker during speech.

The main strategies of simultaneous interpretation for post-translation analyze. Strategy of trial and error, expectation strategy, stalling. Methods of translating, adequate translation considering speakers cultural background, personal peculiarities.

The translation's methods of different kinds of literature, their types and the value in life of the humanity. Grammatical, lexical, stylistic and phraseological difficulties of translation of literature, some samples of translation of their expressions.

Verbal and non-verbal representation of partnership strategy in English parenting discourse. Interpretation of the concepts of speech strategy, tactics. Tactics of the implementation of the partnership strategy in the English-language prenatal discourse.

Analysis of the specifics of the deployment of the partnership strategy. Lexical-semantic, syntactic and stylistic means of implementing encouragement tactics in English-language parental discourse. Ensuring identification of the speaker's intentions.

The main characteristic of research strength and deformability of normal sections of reinforced concrete beams. Feature perception of significant shear forces along the plane connecting additional reinforcement beton sheet and strain without traction.

Consideration of the dreams of the design of modest dwellings. Living in the small house located in the lonely corner near the city. The rules of construction of flats in the classical style. A small room with a balcony and a view on the garden.

The list of communicative, pragmatic and cultural parameters that characterize a strong linguistic personality. The search for the best options for the speech interaction of people. Formation of an English-speaking strong linguistic personality.

Characteristics of the preparation of a complex of exercises based on the effect of the Strip, which explains the interference control in children who are learning to read. Analysis of the ability to adapt quickly on condition of perceptual conflict.

The verbal system of the Persian and English languages impose some constraints on the occurrence of switching codes between the pair of the languages under study. Participants of the research, all late bilinguals, on frequent use of code-switching.

Compare alternative place names with an informal anthroponymy. Also Known of geographic features as an important part of English dictionaries. Forming the appellation as a combination of truncated form of the official name. USA geographical nicknames.

The issue of structural and semantic features of the term origin in modern English medical discourse. Characteristics of such a plan include a description of the internal form of units of medical terminology, their etymology and morphological structure.

The purpose of the article is to provide a detailed definition ofimperative sentence form as well as a thorough examination of the semantic and pragmatic elements of imperative sentences in current English. The primary models of imperative utterances.

Devoted to the study of struc- tural and semantic features of translating English causative constructions in scientific and technical texts of Engineering sublanguage. Describe the ways of the adequate rendering of English causatives into Ukrainian.

Nowadays internet texts, their hybrid forms, created by means of integrated technologies, represent a single content space through a variety of components’ application: verbal, visual. Comparison is regarded as a major factor of reality process depiction.

Analysis of the use, functions and differences in the use of reduplicates in different areas of speech. Exploring of the classifications of reduplicates. The relationship between the method of formation of reduplicates and their stylistic color.

The study of homonyms for today. Their types: full and partial. The types of homonymy within the framework of the economic terminology. The place of inter-branch and inter-system homonyms that determine semantic independence and etymological features.