Brand-Management Theoretical Principles in Music Business
Definition of the essence, meaning, features of the brand and brand management in the music business. Consideration of the theoretical principles of brand management in increasing competitiveness and in the effectiveness of promoting music performers.
| Рубрика | Менеджмент и трудовые отношения |
| Вид | статья |
| Язык | английский |
| Дата добавления | 28.05.2022 |
| Размер файла | 212,5 K |
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