Cognitive and onomasiological analysis of occasionality in the English language. Signs of individually authored neologisms. Formation of occasionalism as a consequence of cognitive and thinking processes. The role of occasionalisms in the language system.

The role of phraseology in verbalization of mentality and cultural national values. Analysis of phraseological units with the component "water" in the English language by the cognitive parameter. Their grouping by the metaphorical meanings they denote.

In the absence of direct and irrefutable evidence, the advocate uses suggestive tactics and appropriate suggestive language means by which he first tries to influence the jurors’ emotions and then consciousness. Characteristics of these language means.

It is worth noting in the article that the use of language relies on factual formulation and sequence of thoughts. Moreover, every verbal expression comes into consciousness and undergoes the process of conveying logical meaning through thinking.

The problem of cognitive dissonance that represents itself as the discrepancy between cognitive bases of communicants, exteriorized at the level of language. Cognitive dissonance may be caused by various reasons, including linguistic ones connected.

Methods of cognitive linguistics. Application of the theory of linguistic prototypes of the values of lexemes and grammatical forms in semantic studies. Analysis of the situational meanings of the constructs "present progressive" and "present simple".

The problems of terminology in the cognitive aspect, highlights the modern approach to the study of the term as a linguistic sign that represents linguistic, rational and actually special knowledge. The ontological essence of the term is substantiated.

Study of metaphor as a cognitive unit, an approach to understanding metaphor. The importance of the metaphorization process, taking into account the need to rethink the essence of cognition, storing information, cognitive linguistics metaphor reflection.

The study of the act of direct speech, which is often used in modern theoretical linguistics. Using different types of expressions in the opposite sense, identifying the differences between the act of direct speech and the act of indirect speech.

The teaching creative translation. Analysis the case of cognitive political discourse and its translation decision-making process. The research is based on the example of modern political terminology and non-equivalent political context vocabulary.

Neural approaches to study marketing associations. M400 or Magnetoencephalography for semantic abnormalities. MEG study of human perception of marketing associations within the framework of the fundamental linguistic concept of semantic associations.

Modality is a multidimensional category that has different ways of expression and functioning in language. Within the framework of the communicative-pragmatic approach, modality is considered in inextricable connection with the utterance, the speech act.

The speech act apology system consists of two cognitive-pragmatic subtypes - corrective and preventive - and their pragmasemantic variants, selected by semantic and pragmatic parameters, respectively, by mental proposal and illocutionary characteristics.

The article focuses on a study of cohesive ties in Modern English. The investigation is based on Carl Sagan's "Pale Blue Dot". The lexical cohesive ties in the text are of oppositeness, antonymy, synonymy. Collocations function as "topic holders".

The study of the principles and mechanisms of social communication in various language subsystems. Strategies and tactics of regulation of collective memory. A study of positive and negative images of the past in the discourse of the German media.

The first group is represented by understandable and easily recognizable humor based on the comic situation. The second type is presented by jokes based on the cultural base of the source language. And to the third type we refer linguistic humor.

Rules for creating positive communication conditions. Effective and successful communication between young people and adults begins with an attitude to the entire communication process as a whole. Description of conversational strategies in linguistics.

Analysis of empathy as a category of communicative linguistics. The connection between psychological and communicative empathy. Research on the focus of communicative empathy on the dialogicity of the Old Ukrainian preaching discourse of the 17th century.

The goals of language teaching. The aspects of language knowledge. The processes of second language learning. The kinds of classroom activities that best facilitate learning. The roles of teachers and learners in the classroom. Proposals for a syllabus.

Study of the effect of communicative restrictions (taboos) in the academic space of China. Analysis of the specifics of taboos in formal and informal academic communication within the framework of asymmetric, unequal and symmetrical, equal relations.

Understanding of the communicative goal and modeling the means of achieving it. Analysis of the ways of communication between the speaker and addressee in rhetorical discourse in the form of a monologue. Strategies used in TED conference presentations.

Study of communicative strategies that are used in the texts of appreciation letters sent to volunteers and linguistic manifestation in American English. Linguistic tactics used by representatives of volunteer centers to achieve the communicative aim.

Foreign language learning strategies for professional activities. Classification of strategies taking into account the principles of competence-modular organization of education. Active assimilation of constructions characteristic of business style.

Consideration of skills, abilities, that are the foundation of intercultural competence, the factors influencing its success. The importance of the system of values of each national culture for the development of relations in the sphere of communication.

The scope of the study includes material nouns in Russian and French languages. The concept of material nouns and difference them from related phenomena - collective nouns or nouns with a collective meaning. The research methods are presented in stages.

The idea of the progressive development of society in the understanding of the Russian philosopher and the representative of neo-Freudianism. The essence of social, religious research and the psychological aspects of human coexistence in society.

Investigation of the specifics of semantic, structural and functional aspects of phraseological units with anthroponymic components on the basis of Polish and Ukrainian languages. The structure of phraseological units with anthroponymic components.

The article considers the grammatical, lexical-semantic and statistical characteristics of the modal constructions with "may-might - infinitive" and "can-could - infinitive" for their further comparison. Frame semantics and the nature of language.

During translation derived substantives differ in word-formation models, hence one should distinguish between employing a paraphrase (group of lexemes) and substituting a word-combination by a word. Comparison of English nouns and Ukrainian correlates.

Matching of radiological and clinical results of total knee arthroplasty with or without a patellar patch in patients with osteoarthrosis of the patellofemoral joint of the IV stage. Identify identical satisfactory results for both treatment groups.