The study of the principles and mechanisms of social communication in various language subsystems. Strategies and tactics of regulation of collective memory. A study of positive and negative images of the past in the discourse of the German media.

Studies of the collective names of trees used in the Scandinavian languages and the formation process of similar collective names in Eastern and Western Germanic. Using of the suffix -ijan for creating collective nouns which denote ‘a group of trees.

Description of idea and implementation process of creating color maps for any text at all, and particularly for the "Kobzar" Taras Shevchenko. KM - set, a grid of colored rectangles (or other shapes). Creation of the new format calculated CDF document.

Color and its role in modern life. Comparative study of ways to describe colors in different languages. Idiom containing elements in their semantics color designations. The importance of some of the names of colors as an example of Kazakh ethnos.

The first group is represented by understandable and easily recognizable humor based on the comic situation. The second type is presented by jokes based on the cultural base of the source language. And to the third type we refer linguistic humor.

The nature of English idioms and the generated language. The metaphorical nature of a large idiomatic language. The central importance of metaphorical verbose units in the use of language. Proof of the connection of idioms with the mentality of people.

Rules for creating positive communication conditions. Effective and successful communication between young people and adults begins with an attitude to the entire communication process as a whole. Description of conversational strategies in linguistics.

The communicative and pragmatic functions of lexical blends in advertising discourse. The concept of blending as one of the most productive ways of word formation in the English language. The lexical units for expressiveness, evaluation, brevity.

Expressing feelings with the help of communicative expressions that relate to the transmission of feelings and emotions. Studies of their belonging to different stylistic layers. Characteristics of utterance location in the phraseological system.

Research of communicative behavior and its gender aspect on the basis of meta signs of the lexicographic discourse of the English and Ukrainian languages. Ontognoseological method of comprehending composites that make up entries of the gender paradigm.

Analysis of empathy as a category of communicative linguistics. The connection between psychological and communicative empathy. Research on the focus of communicative empathy on the dialogicity of the Old Ukrainian preaching discourse of the 17th century.

The goals of language teaching. The aspects of language knowledge. The processes of second language learning. The kinds of classroom activities that best facilitate learning. The roles of teachers and learners in the classroom. Proposals for a syllabus.

Understanding and implementation of communicative teaching is an urgent need of student practice and which is dictated by the requirements of our time. Since it is the communicative approach that corresponds to the goal of teaching communication.

Study of the effect of communicative restrictions (taboos) in the academic space of China. Analysis of the specifics of taboos in formal and informal academic communication within the framework of asymmetric, unequal and symmetrical, equal relations.

Research on the use of communicative strategies and tactics in the language genres of modern English on the material of riddles. Analysis of the communicative power and structure of English riddles from the standpoint of the theory of speech genres.

The article focuses on the study of communicative strategies and tactics in English talks of TED conferences where speakers use speech technologies aimed at changing the information picture of the world. TED talks are included in the rhetorical discourse.

Understanding of the communicative goal and modeling the means of achieving it. Analysis of the ways of communication between the speaker and addressee in rhetorical discourse in the form of a monologue. Strategies used in TED conference presentations.

The article considers the problem of the communicative effect of the closing speeches of the lawyers of the parties on the jury. The use by lawyers of such communicative strategies and tactics of suggestive influence that help them achieve their goals.

Study of communicative strategies that are used in the texts of appreciation letters sent to volunteers and linguistic manifestation in American English. Linguistic tactics used by representatives of volunteer centers to achieve the communicative aim.

Foreign language learning strategies for professional activities. Classification of strategies taking into account the principles of competence-modular organization of education. Active assimilation of constructions characteristic of business style.

Substantiation of psycholinguistic parameters of the category of incentive modality. The concept of a plan of linguistic representation. Motivation as a psycholinguistic concept and a linguistic universal category. Linguistic model of the incentive act.

Consideration of skills, abilities, that are the foundation of intercultural competence, the factors influencing its success. The importance of the system of values of each national culture for the development of relations in the sphere of communication.

Kentucky fried chicken as the second best global brand in the fast food industry in terms of value. Analysis of reliable grade in many countries. Feature providers fraud. Sale of unhealthy food to customers. Introduction of new products in the company.

Slang and its specific features, the nature and types. Peculiarities of slang formation. The purpose of slang usage. Influence of slang on the english language. Principal characteristics and distinctive peculiarities of british and american slang.

The original types of cases in two different languages. Demonstration of diverse sides of case in the noun. A specific inflection of a word depending on its function in the sentence. Classifying and сomparative analysis of case in English and Uzbek.

The scope of the study includes material nouns in Russian and French languages. The concept of material nouns and difference them from related phenomena - collective nouns or nouns with a collective meaning. The research methods are presented in stages.

The idea of the progressive development of society in the understanding of the Russian philosopher and the representative of neo-Freudianism. The essence of social, religious research and the psychological aspects of human coexistence in society.

Investigation of the specifics of semantic, structural and functional aspects of phraseological units with anthroponymic components on the basis of Polish and Ukrainian languages. The structure of phraseological units with anthroponymic components.

The problem of translation of administrative-territorial units based on the discourse of the American media. The peculiarity of the slight concern of translators compared to special terms or idiomatic expressions when translating documents or texts.

The article considers the grammatical, lexical-semantic and statistical characteristics of the modal constructions with "may-might - infinitive" and "can-could - infinitive" for their further comparison. Frame semantics and the nature of language.