Communicative and pragmatic functions of lexical blends in advertising discourse

The communicative and pragmatic functions of lexical blends in advertising discourse. The concept of blending as one of the most productive ways of word formation in the English language. The lexical units for expressiveness, evaluation, brevity.

Рубрика Иностранные языки и языкознание
Предмет Linguistics
Вид статья
Язык английский
Прислал(а) Medvid Olena, Solomka Alyona, Vashyst Kateryna
Дата добавления 17.08.2021
Размер файла 59,4 K

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