Бренд-коммуникации в современном мире. Бренд как привлекательный, цельный, уникальный образ товара или услуги. Сущность и задачи рекламной технологии BTL, этапы организации BTL-процесса. Виды промоушн-акций: сэмплинг, подарки за покупку, уличные продажи.

Изучение основных инструментов маркетинговых коммуникаций. Анализ инструментов ATL (above the line) и BTL (blow the line) комплексов. Методы контакта компании с целевой аудиторией. Контакт с участниками промо-акций лично, непосредственно в точках продаж.

Индустрия BTL, как часть рынка и мира рекламы. Целенаправленная деятельность по воздействию на потребителя в момент принятия решения о покупке. Проведение промо-акций, сэмплинга, дегустаций, демонстраций, тестовых использований, предоставление скидок.

Использование BTL-рекламы для повышения узнаваемости продукта (услуги), информирования о новинке. Основные элементы BTL-рекламы. Стимулирование сбыта среди торговых посредников. Достоинства прямого маркетинга. "Подогревание" рынка – потребительский бум.

Buckingham Palace – a grand house built by the Dukes of Buckingham for his wife and a place, where Queen Elizabeth II lives much of her time. Description of the features of room's decoration of the palace. Characterization of the park-like garden.

The formation and development in Hanoi of the great Zen sects of Vietnamese Buddhism. Clearing of aspects of his philosophy of human life. The manifestation of this philosophy in the forms of folklore Buddhism and scientific Buddhism throughout history.

The objectives of accounting. The separation of the management functions: planning, coordination, communication, controlling. The main advantages and limitations of budgeting. The types of budget: unlimited, production, cash, budget of sales, purchases.

Modeling an optoelectronic fire smoke alarm detector at the functional diagram level by means of Matlab tools. Characteristics of developed detector model and evaluating the ability of the logic unit to distinguishing between fire signals and noise.

Ways of adaptation processes of the myocardium depending on the vegetative regulation of the heart rhythm. Evaluation criteria for injury prevention and correction of the functional state of female athletes aimed at correcting the locomotor system.

Diagnoses that can mimic acute odontogenic pain. Features of non-odontogenic dental pain. Treatment of the endodontic pain patient. Pharmacological strategies for postoperative endodontic pain. Non-narcotic analgesic dosing, timing of drug administration.

Presents the construction works in Algeria as crucial sites for spreading Soviet influence in North Africa. Analysis of role of youth from Algeria and the Soviet Bloc in the establishment of country-wide projects and the formation of Algerian nationhood.

Describes the organization of the work process on the principles of flexible development and flexible learning, presents the results of experimental research, which showed an increase in the level of professional competencies in software development.

Analysis of the needs of society in artistic and aesthetic education. Rehabilitation of teaching systems for future teachers of artistic disciplines, including music and choreography. Description of the hermeneutic approach in artistic education.

The pattern of pulse flows of cortical neurons is a complicated phenomenon. Apart from properties of single neurons, action of a system of neuronal circuits reflected in organisation of spike bursts. Characteristics of burst activity before irradiation.

Characteristics of the Tengrist pantheon and the image of Geser. Khan Khormusta in the epos and shamanist traditions of the Buryats. The motif of feasting and the cult of drink in the Buryat Hesariad (based on an interpretation of Khormusta’s image).

Implementation of cloud storage on the Internet. New types of Internet security and ways to prevent hacker attacks. Methods of legal regulation of information security practices. Application of the methods of active defense. Combating cybercrime.

Business conversation is a conversation between a few interlocutors with the purpose of permission of certain business problems or to establish business relationships. It has it’s own types, situations, rules. Also it must be conducted in correct form.

Review the definition of "discourse". Features of diplomatic discourse. Characteristics of the main types of diplomatic correspondence in English. Consideration of the main transfer transformation. Translation Analysis viewpoint of linguistic features.

Business ethics, high and low context communication. Differences between business and social ethics. Conception of human nature. Description and comparison of Saudi Arabia and United Arab Emirates. Doing business in Saudi Arabia and United Arab Emirates.

The report looks at different functions within an organisation. Human resources. Sales, marketing, research and development. Production, operations, customer service. Finance and Accounts. Administration and IT. The type of business and style of work.

Theoretical bases of business practice of equestrian business. Review of equestrian industry and its sectors. The strategic planning and marketing role is in organization of farm. Features of pedigree work and rule of zootechnic account and control.

Fundamentals of intercorporate cooperation with telecommunications services sub-operators, the problem of adaptability of business management systems and highlighting the principles of building systems for telecommunications in the national economy.

The article identifies the key factors impacting the state and development of domestic companies, such as deep and prolonged financial and economic crisis, the COVID-19 pandemic, as well as the Russian-Ukrainian war, which led to financial instability.

A well-structured hierarchy and a strong emphasis on nurturing personal contacts characterize business relationships in Japan. Etiquette of meeting of business negotiations. Nonverbal communications gestures - are very important in signaling intentions.

the company's business reputation in as one of the most important components of a company's success. Currently, there is no doubt that goodwill is the most important intangible asset of the enterprise, despite the fact that it differs significantly.

The business standards and linguistic features of international treaties in English and ways of their rendering into the Ukrainian language. Translation transformations are identified, the application of which contributes to equivalence and adequacy.

The nature of taxes and the analysis of transaction costs associated with the interaction of business and government in the tax area. The connection between payment of taxes and economic indicators. The developing a congruent and efficient tax system.

Description and systematization of business terms for the improvement of practical knowledges of business English. Description and linguistic application of terms domain of relating to the economy. Analysis of terms in-use in business negotiations.

Характеристика buzz-маркетингу, його походження, причини стабільного зростання популярності. Способи визначення лідерів поглядів для кожної конкретної бібліотеки. Аналіз ефективності buzz-маркетингу на книжковому ринку і при наданні бібліотечних послуг.

In the article, the author substantiates the dating of the rings, argues that they belong to Byzantine jewelry, interprets the meaning of the inscription, and determines the place of the local population in the costume. Dating of the Crimean finds.