Brand communication in conditions of war
Behavioral activity of brands during military communications. The essence of situational communication. Channels of brand communications during war. The role of tone of voice, content strategies of brands. Rules of brand communications during wartime.
| Рубрика | Экономика и экономическая теория |
| Предмет | Digital economy |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Skorokhod T. |
| Дата добавления | 08.06.2024 |
| Размер файла | 378,4 K |
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