Brand communication in conditions of war

Behavioral activity of brands during military communications. The essence of situational communication. Channels of brand communications during war. The role of tone of voice, content strategies of brands. Rules of brand communications during wartime.

Рубрика Экономика и экономическая теория
Предмет Digital economy
Вид статья
Язык английский
Прислал(а) Skorokhod T.
Дата добавления 08.06.2024
Размер файла 378,4 K

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