Market segmentation of hotel services has been investigated as the base of determination of the goals which will be the objects of further marketing investigations. The assessment of segmentation criterion: segment capacity, segment essentiality.

To reveal correlations between brand influence on children audience and parental attitude to the brand. Patterns of advertising interactions with children. Ethical aspects of marketing communications with children. The effect of advertising on parents.

Analysis of the changes that took place in the Chinese advertising poster during the ХХ century. The connection between the cultural and political context and the visual content of messages, the influence of historical and cultural processes on them.

Research of tendencies of development of the market of logistic services in the conditions of the global environment. Study of the concept of logistics as a new paradigm of the world market. Identification of trends in the market of logistics services.

The question of the coexistence of an electronic and paper book, taking into account the development of technologies, their impact on the economy, the significance of the book in everyday life. Internet as a “strong strategic significance” for publishers.

Basic Types of international marketing strategies. Marketing strategies used by online TV services. Peculiarities of Netflix and Amazon Prime Video marketing strategies in India and services comparison. Netflix and Amazon Prime performances in India.

Характеристики мікроблогінгу Twitter як частини загальної системи інтернет-маркетингу, його особливості, інструменти та методи. Стан проникнення Twitter у життя населення України та головні риси його функціонування. Принципи просування твіттер-каналу.

Интернет как платформа многочисленных возможностей для продвижения компании, улучшения ее финансовых результатов. Социальные сети - каналы связи, которые помогают фирмам в достижении различных организационных целей в области маркетинга и рекламы.

Integration processes lead to the strengthening of interaction between the national economies of countries in the field of trade and economic relations, which also manifests itself in the interaction of representatives of large and small businesses

The main stages in the development of political marketing as theory and practice of modern political process in a democratic society. Use of technology in the practice of political marketing campaign, shaping the image of political leaders and the state.

Study of the structural changes in the market of film distribution in dynamics and systematization of the factors influencing the work of film distributors and measures to eliminate economic losses. Recommendations for further work of film companies.

Consequences of Russian large-scale military aggression for Ukraine's foreign trade in goods in 2022. Trends, changes in the geographical and commodity structure of domestic exports and imports. Product groups with the largest drop in deliveries.

The connection between one's comprehension of marketing ethics and the assessment of ethical standards in marketing practice. The knowledge and awareness of ethical aspects in marketing, facilitates informed decision-making in various marketing scenarios.

Analysis of issues related to the development of an effective advertising campaign. Proposed of resources, which will allow the user independently generate advertising budget in the short term; ensure the simplification of decision-making at planning.

Definition of the corporate social responsibility concept. Characteristic of the main tools of the corporate social responsibility, and exploration of the possibility of their use in the formation of international marketing strategy of enterprises.

Increase the purchase amount that, on average, per user - one of the main reasons for the growing popularity of e-Commerce market. Analysis of the comparative advantages, challenges of launching a multi channel retailing system through online stores.

Peculiarity of studying the theoretical aspects of Ukraine's strategic partnership. Research on the assessment of parity of foreign trade relations between countries using branding as a tool for managing the competitiveness of the national economy.

Cross-cultural categories influencing the process of creative expression. The commercial video materials produced by international brands. To examine the degree to which companies adapt their advertising to cultural realms of different countries.

Virtual influencers - a new phenomenon in the spheres of social networking, advertising, marketing. Using self-training artificial intelligence to generate post texts and communicate with followers - one of the main prospects of virtual influencers.

Characteristics and structural organization of visual formal elements of modern advertising. Study of the integrative nature, attributes and semiotic mode of functional groups. Selection of subunits, subelements and subparameters of advertising texts.

Wal-Mart Stores - the largest retail network not only in the US but also in the world. The history of Wal-Mart, a success story of its founder - Sam Walton. The basic principle that has made Wal-Mart Stores Inc. prosperous. Profile of Wal-Mart Stores Inc.

Предпосылки к созданию и причины стремительного роста Wargaming. История развития компании, оценка ее финансовых активов и социальной активности. Формирование бренда Wargaming как работодателя. Создание системы релокации сотрудников в Беларусь из СНГ.

The analysis of the place and the role of the Web-culture as a component of the company's intellectual capital. Refining of the structure of the company's Web-culture. Essence and the systematization of the main methods of company's Internet activity.

Формирование положительного образа бренда, его развитие и самореализация при помощи инструментов маркетинговых коммуникаций. Содержание, структура, функции и этапы реализации маркетинговой стратегии с целью изменения бренда и повышения репутации.

Роль PR в системе продвижения организации на рынке. Особенности web-сайта как PR-инструмента. Конкурентный анализ web-сайтов томских организаций по изготовлению и продаже теплиц по основным показателям удобства для покупателя. Оценка его эффективности.

Аналіз статистичних даних, що характеризують маркетингові технології використання web-сайтів промислових підприємств машинобудівної та хімічної галузей для просування їх продукції на ринок. Розробка рекомендації щодо застосування web-технологій.

Classification of approaches to solving the problems of "smart" cities. Improving the effectiveness of the implementation of the marketing decision-making strategy. The introduction of intelligent technologies in the sphere of consumption and services.

Автоматизация работы складского хозяйства. Понятие, цели и задачи WMS-системы управления складом. Классификация и принцип работы. WMS-система как инструмент повышения эффективности складской логистики и средство оптимизации бизнес-процессов на складе.

Особенности феномена Word of Mouth (WOM), уровень доверия потребителей традиционной рекламе. Маркетинг "сарафанного радио". Описание содержательных блоков маркетинговых стратегий WOM. Интернет-пространство как основная площадка для реализации WOM.

Характеристика общества тотального потребления, выбирающие имидж х-peoplе. Женщины-лидеры как одна из наиболее перспективных движущих сил экономического развития. Предопределение подходов к ведению бизнеса проектного мышления современной молодежи.