Использование платформы профессионалами в социальных сетях, зависящее от типа коммерческой транзакции. Инструмент, позволяющий работать в социальных сетях - SMM и расшифровывается как - social media marketing. Очевидные преимущества использования SMM.
План досягнення бізнес-цілей компанії засобами комунікації в соціальних мережах. Викладення інноваційної стратегії досвіду застосування технологій реклами, виявлення проблемних аспектів та перспектив його використання в соціокультурному просторі.
Особенности использования традиционных каналов коммуникаций программы лояльности. Личный и двусторонний характер мобильной связи. Мобильный маркетинг как обеспечение интерактивного взаимодействия между предприятиями, а также потребительскими группами.
Clarification of the need for social responsibility of business in the context of the global economic crisis. The essence of social responsibility of enterprises, the existing theories of social responsibility and its international standards are analyzed.
Use of social marketing tools by local self-government bodies. Aspects of the use of marketing in public administration. The role of territorial marketing in ensuring the interests of the territory, its functioning as a service of local self-government.
Главная особенность эпохи коронавируса для рынка диджитал - всплеск популярности приложения TikTok, видеохостинга, созданного китайской компанией ByteDance в 2016 г. Использование стратегического подхода к инвестированию в долгосрочные решения.
Использование SMM инструментария для продвижения предприятий общественного питания. Используемые Интернет-площадки для продвижения услуг предприятия. Интернет-коммуникации, которые позволяют компаниям взаимодействовать с потенциальными потребителями.
The development of information and communications technologies leads to new ways of marketing communication. The companies perception and intensity of implementation in Lithuania in comparison with Russia, Ukraine, Germany, Netherlands, and Israel.
Peculiarities of the application of social and communication technologies in the organization of an advertising campaign and the formation of information and media culture on the example of the Private University. Traditional and innovative approaches.
Special events: определение, признаки, классификация. Технологии организации специальных событий для привлечения внимания и интереса общественности к организаторам и переключение на PR–обращение. Задачи Дней открытых дверей и Церемоний открытия.
The study of special forms of advertising. Consideration of the goals, objectives and types of local advertising. The role of public relations in corporate activity. Creating a corporate identity. Creative strategies in international advertising.
Characteristics of digital marketing and its role for modern business. Basic analysis of the video game industry in the United States, China, Germany, France and Russia. Consideration of Ubisoft's digital marketing strategy in different countries.
The reasons for the slower decline in demand for Premier League football matches in Russia compared to the top 10 European leagues. Factors affecting the attendance of the games of the Russian Premier League, based on field indicators of football clubs.
Analysis of marketing tools that are appropriate to use in modern conditions in order to market enterprises in the field of physical culture and sports services (on the example of Poland). Features of sports marketing. Forms of sports sponsorship.
- 645. Stages of development of equipment and accounting of goods with application of Web-technologies
Selection of stages of development of commodity science as a science. Study of formulas for pricing and turnover of goods. Analysis of the role of information technology in commodity science. Reducing the complexity of using information resources.
Research of the application of the Lovemark concept in modern business. Analysis of the impact of a marketing strategy on customer loyalty and emotional engagement. Shaping the tastes and behaviors of target customers, increasing their brand confidence.
- 647. Stakeholder’s expectations and objectives of the sport club in the context of marketing activities
Determination of ways of achieving the objectives of the sports organization through marketing activities. The potential diversity in the implementation of marketing strategy of sports organizations on the example of sport organizations of Poland.
Research of features of perfume and cosmetic naming, characteristics of basic information related to perfume and cosmetic products. Study of the essence of the naming space, which is modulated by an integrated perfume and cosmetic nominative complex.
История основания и становления сети кофеен Starbucks на потребительском рынке. Общее представление об ассортименте предоставляемых продуктов и услуг, численности персонала и материалообороте рассматриваемой корпорации. Структура и миссии компании.
Strategic objectives of regulation of trade activity. Methods of State regulation of economy. Principles of State regulation of retail trade. The choice of the organizational forms of trade organizations on the basis of different forms of ownership.
Основные производства на ОАО "Автоваз". Суть программы инновационного развития предприятия. Модернизация производственных мощностей по выпуску автомобилей. Основные способы решения проблем развития машиностроительного комплекса на современном этапе.
Linguistic analysis of changes in advertising and branding in the fashion industry. A study of the transformation of consumer preferences and tastes in quarantine measures during the COVID-19 pandemic. The emergence of storytelling as a branded lookbook.
Етапи процесу STP-маркетингу в сфері міжнародного туризму. Схема оцінки привабливості сегменту та процес вибору цільового ринку. Фактори вибору стратегії охоплення зарубіжного ринку. Підходи до позиціювання туристичного продукту на цільовому сегменті.
Develop a plan for Starbucks for the future and to analyze the alternative strategic directions compared with the existing. Industry attractiveness and Market analysis. Swot analysis - Starbucks Corporation. Industry five forces (Porter’s Five Forces).
The formulation of methodological guidelines foundations for the study and further creation of transport-logistic clusters. Cluster economic development models have become the objects for their analysis by some Ukrainian and Russian scientists.
Features of the relationship between verbal and nonverbal components of advertising of world-famous brands. Research of the specific influence of the emotional factor of a particular brand's popularity on the figurative parameters of advertising.
Developing of a methodological approach, which allows to effectively and on an institutional basis combine opposite strategic vectors of activating Internet marketing of innovation. The ways of improving Internet marketing of tourism enterprises.
Comprehensive study of the phenomenon of political advertising and the slogan as the quintessence of semantic dominant in the information space of the state, author's classification of strategies for the implementation of suggestibility in these texts.
The correlation between public perception and its impact on brand value growth. Study of the essence, principles and directions of potential sustainable marketing strategies aimed at meeting consumer expectations, strengthening business competitiveness.
Описание хозяйственной деятельности предприятия. Развитие ресторанов быстрого питания. Изучение социальной компоненты макроокружения и уровень жизни населения. Структура потребительского рынка фаст-фуда в России. Колебания курсов валют и цены на блюда.
