Планування товарної політики. Сутність та сфера застосування SWOT-аналізу (зовнішнього та внутрішнього середовища організації). Приклад SWOT-аналізу діяльності оптової фармацевтичної фірми. Правила та рекомендації практичного застосування SWOT-аналізу.

Сутність та сфера застосування SWOT-аналізу, рекомендації щодо його успішного практичного використання. Фактори зовнішнього середовища організації та проведення маркетингових досліджень. Проведення SWOT-аналізу діяльності оптової фармацевтичної фірми.

Сутність та особливості SWOT-аналізу підприємства. Характеристика етапів проведення SWOT-аналізу. Аналіз впливу маркетингового середовища на діяльність підприємства. Складання матриці SWOT-аналізу та пропозиції формування стратегії розвитку підприємства.

Организационно-правовая форма правления. Факторы внешней среды, оказывающие негативное воздействие на организацию. Основные сильные стороны. Анализ конкурентов ООО "Red Bull". Выбор стратегии развития предприятия. Формирование матрицы SWOT-анализа.

Анализ деятельности предприятия и влияния на него внутренних и внешних факторов. Оценка конкурентоспособности и трудовых ресурсов. Совершенствование рекламной деятельности и внедрение международной системы качества. Создание товаропроводящей сети.

Анализ состояния нефтегазовой отрасли Республики Казахстан. Описание российских, европейских и китайских нефтяных компаний, осуществляющих деятельность на территории Казахстана. Оценка сильных и слабых сторон, возможностей и угроз в их деятельности.

The study of advertising as a kind of social activity of man in the worldview-value, moral-ethical and pragmatic aspects. Characteristics of modern ways of influencing public opinion, methods of forming national identity, consciousness of the person.

Research on the main trends publication activity on the topic of territory marketing. The authors systematized the areas of research on territory marketing: conceptual foundations of territory marketing, branding strategies, use of digital technologies.

The problematic stocks in the five-factor model is the small stock with negative exposures. The average returns of the small firms that invest a lot despite low profitability. The intercept of the big stocks which invest a lot despite low profitability.

Resale price maintenance are agreements or concerted practices between independent undertakings that establish a minimum or fixed price. Retailers argue that such recommendations hinder their competitiveness as it limits ability to offer lower prices.

Cold chains essences. Preconceptions of the cold chain market development in Ukraine and worldwide. The characteristics of the cold supply chains. The current state and development perspectives of the cold chain logistics on the food market in Ukraine.

Apple as a manufacturer of personal and tablet computers, music players, phones, software. Apple headquarters in Cupertino. Owners and management. Members of the Board of Directors and Higher staff. Important figures in the history of the company.

The article presents basic information and aspects regarding online advertisement and its most popular forms in Poland. The problems of modern Internet advertisement development. The historical trends in the development of online advertising in Poland.

The role of online advertising information in shaping the readiness to purchase over the Internet. An empirical study of the influence of the level of primary knowledge on making decisions about online purchases in various product categories of the store.

Theories for studying attitude change. Love and loyalty to the brand. Definition and types of scandals. Scandals on moral ground. The formation of a certain market situation, the success of marketing programs implemented by manufacturing companies.

Study of the main opinions of scientists regarding e-commerce. Assessment of digital sales growth from the development of the Internet and the increase the users of social networks. Using the Scopus information platform to elaboration business models.

Analysis of the concept of ETL-system as the process of this intellectual system operation, its three stages. A brief review of ETL-tools, their important role in obtaining reliable and qualitative data contributing to competitiveness of large companies.

The use of live fire as tools in the design of visual communications. Consideration of ways to attract the attention by creating shocking images based on the conscious formation of a flame. Creation of burning billboards, color-changing inscriptions.

The history of exchange trading. Analyses peculiarities that undergo general economic and historical conditions. Incorporating the Ukraine into the international system. Purchase and sale of sugar and cereals. Reflecting specialization of products.

Shows how advertising influences people's attitudes, focusing on the mechanisms and strategies that advertisers use to persuade consumers. Describes the processes of attitude formation, emphasizing values ​​and needs, and creating brand identi

The methodological basis of the research is the concept of management of human capital and the leading statements of the resource concept which takes into account the development of highly effective structural subsystems based on the use of competencies.

Investigation of the effects of reward and punishment powers exercised by power holder on weak partner’s compliance. Analysis of channel conflict in the context of marketing channel in Kazakhstan in the setting of tobacco company and their retailers.

The aim and purposes of digital marketing. Research of the latest trends in the formation of the brand image, taking into account digital marketing. Justification of approach of using a social network to create and differentiate brands in practice.

The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.

The selling point is digital services and the buyers are anyone anywhere in the world with a smart device and a payment card with international access. With multiple sales being the main objective of the companies, the subject of this article may attract.

A complex of hotel product promotion is reviewed. The distribution of responsive group of consumers in the relationship marketing is characterized. Stages, models of behavioral responses of buyers In Ukraine and the formation of communication goals.

Market research of the cosmetics and skin care industries. Consumers of cosmetic products and their preferences. Review and analysis of consumer survey results, development of recommendations for Asian brands operating in the market or entering it.

Characteristic the impact of digital marketing on the communication of football clubs and to make suggestions for the improvement of communication. has shown that digital marketing is a very broad concept, encompassing many different online tools.

Ensuring the efficient flow of goods, services, and information. Current logistic management practices in public administration, analysis of their strengths and weaknesses, explore their influence on cost efficiency, service quality, economic outcomes.

The article examined medicinal products containing inulin, which are registered on the pharmaceutical market of Ukraine. A comparative analysis of medicinal products by characteristics was carried out: country of manufacture, dosage form, composition.