Stages of forming enterprise strategy based on the Lovemark concept
Research of the application of the Lovemark concept in modern business. Analysis of the impact of a marketing strategy on customer loyalty and emotional engagement. Shaping the tastes and behaviors of target customers, increasing their brand confidence.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Marketing |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Havrylenko Tetiana, Banzar Monika |
| Дата добавления | 20.07.2024 |
| Размер файла | 26,7 K |
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