Storytelling in advertising and branding

Linguistic analysis of changes in advertising and branding in the fashion industry. A study of the transformation of consumer preferences and tastes in quarantine measures during the COVID-19 pandemic. The emergence of storytelling as a branded lookbook.

Рубрика Маркетинг, реклама и торговля
Предмет Advertising
Вид статья
Язык английский
Прислал(а) Alla D. Belova
Дата добавления 13.06.2022
Размер файла 2,7 M

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