- 181. Market economy
The characteristic of market and capitalist economic systems and their essential features: private property, freedom of choice and entrepreneurship, personal interests as motive, competition, dependence on the price system and limited government role.
Causes and consequences of reducing the financing of social infrastructure. The introduction of mechanisms to encourage entrepreneurial activity. Construction of a model for the involvement of private sector enterprises in the social services market.
Identification and analysis of market opportunities for multiple use "enterprise value/estimated brand value" in the field of applied econometrics. Change of brand wear sign for separate time periods. Changes in pricing factors with high dynamics.
Research on trends in the impact of COVID-19 on China's FMCG and services industry. Study of deep changes in enterprises during this period. Preparation for future risks, incentive for e-commerce, short-term negative impact on certain industries.
Components, priority areas for capital investment in the information and communication technologies market were determined. The relativity of relationship between the placement of supercomputers in the countries and their level of innovation was revealed.
Identification of the determinants of market orientation of smallholder tomato producers and to determine the status of market performance along the market chain using the example of Ethiopia. The relationship between market orientation and performance.
Research and characteristic features of the unit-linked insurance plans are one of the most popular tools in the insurance and investment services market. Reviewing russian and foreign scientific studies, dedicated to a unit-linked insurance plans.
Market assessment of the dynamics of production and consumption of meat and meat products, the increase of export potential of cattle meat of Kazakhstan, and also to the directions for stimulating agricultural producers to develop animal husbandry.
The study a dynamics of demand and supply of labour from the perspectives of the market, and identify and study the characteristics of the workforce, in order to effectively meet business needs for qualified personnel and ensure its competitiveness.
The comparative analysis of protocols of medical care for patients with brain injuries. The ability of Ukrainian producers to provide the necessary level of visualization of medical care in the treatment of traumatic brain injury in military men.
The search for means to prevent deterioration of visual acuity. Main factors that lead to eye diseases. Marketing analysis of herbal plants used in medicine and ophthalmology. Expanding the range of phytopreparations based on blueberry raw materials.
Transformation of marketing approaches to the promotion of various goods and services. Impact of modern innovations in the field of information and communication technologies, development of social networks on the strategy of promoting organic products.
The theoretical basis of marketing in a company. Role of marketing in a company. New tendencies of marketing audit perfomance. Biotechnology market description. Marketing audit results analysis. Analysis of the internal environment of the organization.
Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.
- 195. Marketing challenges emerged from consumers’ perception of security issues of the Internet of things
Characterization of the main methods of perform marketing study to find marketing leverages of communication on connected devices security. Research and analysis of features of benchmarks of the companies successfully adopting the IoT into the business.
Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.
- 197. Marketing communication strategies of the Slovak National Theatre with the children and teenagers
The moral, educational and social dimension of the activities of the Slovak National Theater. Creating the content of artistic activities for the education of young viewer. Personality development of children and adults from different social environments.
The main problems formation marketing concept of the management strategic planning enterprise activity. Methodical approach to setting up a marketing information system basis of effective model building marketing information system of the enterprise.
The degree of the enterprises flexibility to probable crisis situations due to their reserves potential strengthening. To justify the necessity of marketing tools expending for the outsourcing, reengineering implementation to domestic business practice.
The concept of the market as a specific factor for the development of the country's economy, the understanding of the concept of marketing research, reveals its essence and role, characterizes the most common types of research on regional tourism markets.
The research, highlighting the critical role of marketing innovations in the development of enterprise product policy. The importance of embracing creativity, customer-centricity, and adaptability to remain competitive and achieve long-term success.
The new marketing-mix concept. Important practical implications for innovative enterprises, those that base their market activity on new information technologies. The model is an integral part of the rail model which combines marketing strategies.
Orientation of the goals of marketing provision of anti-risk measures on the consumer. The main possible options for the attitude of buyers-organizations to the perceived risk depending on the expected utility from the purchase of industrial goods.
Analysis of problems of blood service enterprises related to safety, management, information and economics. The tasks of analyzing the demand for blood components from medical institutions. The importance of interaction with donors for stable work.
Dynamics of publishing activity for the search queries "marketing management" and "theatre arts" in the scientometric databases. Competitive analysis of Ukrainian theaters. the of marketing strategies for successful promotion of theater productions.
Specific features of using marketing tools in museums for their successful competition in the leisure market. Active self-financing and creation of a comfortable environment - one of the priority directions of development of museum sphere in Ukraine.
Prospects for Ukraine’s integration into the European Education Area. Features of the organization of marketing of educational institutions. Development of distance learning. The use of the Armstrong model for non-profit subjects in the research sphere.
Research of a set of organizational and economic measures carried out by enterprises producing organic food eggs for the effective promotion of their products on the market of Ukraine and abroad. Organic eggs as a separate segment of the food market.
The strategic goal of the functioning and development of the transport system of Uzbekistan, of cities with developed public transport. Recommendations for development of urban transport, increasing the number of its users and providing quality services.
The place and importance of the problem of biliary system in the complex Hyper-endemic disease. Medical statistics number of patients with gallstone disease in the last ten years. Consideration of methods the therapeutic treatment of this disease.