Principles of marketing. Making the sale
Definition of marketing, its objectives and model of process. Product, price, promotion, place. Consumer behavior, market research. Segmentation, targeting and positioning. Brands, price strategies, direct mail and email, digital media, social networks.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | презентация |
| Язык | английский |
| Дата добавления | 28.08.2015 |
| Размер файла | 8,8 M |
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