Innovative approach to teaching students of higher educational institutions business English. Use of opportunities of cloud technologies, computer training, elements of systems of an artificial intellect and computer games at instruction of pupils.

The advantages of video in the learning process. Analysis of the Ted talk platform as a perfect tool for learning English. Its key features. Motivation as an important variable in language learning. Developing a model for a lesson to work with Ted talks.

The article describes the current situation in terms of teaching ESP English at a particular University - the State University of Intellectual Technologies and Communications (Odesa, Ukraine) focusing on the general context in higher education in Ukraine.

The article basis of teaching grammar games. The advantages of using games. The role of games on languages lessons. The practical basis of teaching grammar games. Some main advantages of using games in the classroom. Learning grammar through games.

Listening as one of the most challenging skills for English learning students. The content of teaching listening with describing its techniques, strategies, developing activities, using textbook activities. Using authentic materials and situations.

Aims of the English language teaching. Psychological features of listening and its connection with other types of speech activity. The difficulties in understanding the oral speech. Use of listening at training to a foreign language in a modern school.

Language as a complex sign system, naturally or artificially created and relate conceptual content and standard sound. When to teach pronunciation. Pronunciation teaching and its importance in the development of students listening and speech skills.

The explore the principles of teaching Turkish vocabulary to native Russian speakers by means of using modern visual and auditory aids and related materials. With the development of educational tools in teaching foreign languages the audio-visual methods.

Plain English, Simplified English, and Controlled Language are three terms used to describe attempts to produce English that is easily readable, accessible. Simplified English is the term used by the European Association of Aerospace Industries.

Consideration of methods of intercultural communication within the framework of linguistic and cultural theory. Research of the role of the cultural factor in process of technical translation. Establishment of effective interaction between specialists.

Analysis of the means of speech expression in Arab diplomatic communication on the example of speeches by Arab representatives of the diplomatic corps and political figures at various UN venues. Тexts of speeches by permanent representatives of the Arab.

Set of professional and personal qualities that should ideally possess a modern translator to operate successfully in its segment of the translation market. Definition of qualities that determine suitability for professional translation activity.

Специфіка вербалізації комунікативних стратегій і тактик виступів у форматі TED. Жанрова специфіка лекцій і промов у форматі TED як мультимодального текста, який містить параметри комунікації у вигляді живої інтерактивної лекції. Огляд їхнього характеру.

Scheme of distribution of the durations of stressed syllables in a phrase. The nature of the quantization of the temporal structure of the phrase. Comparative analysis of the duration and intensity of vowels pronounced with neutral and emphatic stress.

Temporal constructions of the modern German language as a means of temporal interpretation of sentences. The main characteristic of infinitive sentences, which are arguments of predicates of the relation, and do not contain tense forms of the verb.

Characteristic essence, functions of strategic planning. The purposes of the organization. An estimation and the analysis of an environment. Administrative research of internal factors of firm. Studying strategic alternatives and a choice of strategy.

Peculiarities of adaptation, functioning and use as a motivational base for term formation of computer verb terms of the non-equivalent type translated into Ukrainian. Consideration of verb terms in computer terminology as self-sufficient lexical units.

Description of modern translation practices in the field of philosophy and identification of the reasons for the uniqueness of these practices in philosophical discourse. Using elements of the House model in assessing the quality of translation.

Consideration of the tasks of cognitive terminology as a new direction of linguistic research. The importance of methods of cognitive analysis and the construction of specific cognitive models for the processes of formation, functioning of term systems.

Standard English as the official language of Great Britain taught at schools and universities, used by the press, the radio and the television and spoken by educated people. Familiarity with the major groups of dialects are used in Ukrainian language.

Functional stilistics and dialectolodgy. The specific fiatures and dialects. General notions of British dialects. Local varieties on the British isles. Social variation. Territorial varieties of the english pronunciation. Welsh english. Scottish english.

Визначення основ зіставлення при порівнянні неспоріднених мов. Аналіз основних структурних рівнів української і корейської писемностей. Розробка комплексного підходу до вивчення неспоріднених писемностей у контексті компаративної графіки і орфографії.

Theoretical bases of testing. The history of testing and the meaning of testing methods. Types of tests. Testing as a method of motivation of pupils in teaching English language. Сlassification of tests and description their advantages and disadvantages.

The characteristic of models of interruption and technique for testing for nondeterministic final automatic machines. Algorithm for carrying out of tests of a condition of a way of the final automatic machine and a parity in case of way default.

Schematic outline of text analysis and some general recommendations. Glossary of literary and stylistic terms. Some phrases which may be helpful while preparing the analysis. Adjectives applied to literary characters and sample text for analysis.

The article discusses advantages of applying cognitive approach research practices to the study of peculiarities of representation of knowledge formats in the narrative. The author analyzes the regularities of objectivization of structured knowledge.

Проблеми лінгвістичного аналізу тексту мовної особистості в аспекті загальної теорії комп’ютерної лінгвістики. Специфіка створення лексикографічної системи за допомогою інформаційно-комунікаційних технологій, алгоритм створення програми TextAnalizator.

Epistolary text as a conceptually, informationally and pragmatically significant written speech work. Its categorical features are: polythematicity, standard structure, special role of presupposition and extralinguistic factor - the sender's involvement.

Methodological and theoretical problems of speech influence. The category of personality different roles of the addresser depending on his communicative aim as a means of the suggestive influence employed in the texts of the analysed channelings.

A feature that reflects the complexity and variability of James Joyce's perception. Using paradigmatic analysis of text information. Analysis of text paradigms in the context of their way of expressing, relevance, configuration and relationships.