Studying cultural approach in foreign language learning process. Essential component of language knowledge. "The fifth competence" in language mastery together with listening. Cultural approach in the history of foreign language classroom is traced.

Study of the development of cognitive, social and discourse systems. Language as an abstract and logical tool for working with information. The role of emotions in understanding human language and communication. Emotions as a linguistic phenomenon.

Describes aphoristics as an integral part of the language and culture studies reflecting the value system of the people's mentality diachronically and synchronically. Russian aphoristics has been preserving national identity, morale and values centuries.

The study of the actual problem of the role of language as a disseminator of knowledge, the definition of types of acquired knowledge, the proof of the existence of an ethnic language, and the disclosure of its role in the process of knowledge transfer.

Research of the processes of storing and transmitting information. The application of verbal means as a methods of communication of society. Algorithms for systematization, generalization and encoding of data. Creation of artificial programming languages.

Definition of the role of satellites in global data transmission, the peculiarities of astronaut's language training designed to break the language barrier on the way to orbit. Research on the value of the Russian language for mutual understanding.

Study of the traditional problem of the philosophy of language both in the analytical tradition and in the continental one. The priority of either the objects over the sign system or the sign system over the objects. Overcoming the "precedence dilemma".

Focuses on language assessment of aviation safety threats. The features of radio exchange interaction have been accentuated. The gist of "communication failure" has been examined. It has been emphasized various factors that cause a communication failure.

Study of lexical changes caused by the coronavirus outbreak, analysis of newly created lexemes. An overview of the morphological structure of most neologisms related to the pandemic. Pandemic-induced lexical changes in the English and Ukrainian languages.

Ensuring the intelligibility of the English language for the general public as a language of international communication. The peculiarity of neologisms that arose as a result of the pandemic. Characteristics of lexical changes caused by the pandemic.

The purpose of the study by the author is to identify and analyze situations of mixing English and Russian languages in the corporate media-mediated discourse of IT companies. The influence of the English language on the Russian-language media discourse.

The paper presents research findings with Roma children from Macedonia and Serbia. The children’s knowledge of Romani as their mother tongue was assessed with a designed test. The test measures the children’s comprehension of grammatical knowledge.

Peculiarity of language change caused by technological innovations and increased mobility and migration between social and cultural groups. Evaluation of the entry of new vocabulary into our everyday language due to the emergence of new concepts.

The application of synergetic principles to language development studies. The shift of English is based on the changes within the parameter pattern of the language. This change triggers a process of self-organization of the system into a new state.

Advancing of linguistic synergetics as a novel research methodology. Applicability of synergetic principles to language development studies. Typological shift of English. Examination of historical dynamics of English within its different language levels.

Relationship between language and culture. The linguistic identity of the nation as a means of expressing the culture of modern society and an factor in the formation of the worldview of the Ukrainian nation. The influence of world globalization on it.

Modern applied linguistics like an academic discipline that offers various integrative mechanisms of coexistence of different language schools. Language as a change - one of the subject of the generative grammar, areal and contrastive linguistics.

Verbalization of the position regarding intellectualization of the language and genre system of modern media communication, definition of actual criteria for its professional analysis. Linguistic and sociolinguistic dimensions of social communication.

The article verbalizes modern author's position, concerning the intellectualization of genre system of media communication (as a result of communication forms’ changes in modern society) and determines the criteria for its professional analysis.

Choice of strategies for learning in the process of learning a language. Analysis of categories of language learning strategies. Features of the use of guessing, inductive and deductive learning, grouping new words, reading in a foreign language.

The article explores the features of language localization of Ukrainian archaic, or rarely used lexical units in English interpretation of a series "There Will Be People". The study suggests more suitable translation variations for particular terms.

Diverse sample of respondents with different attitudes towards the Irish language revitalization and its potential to be used as an effective tool within various spheres of life, ensuring the language's vitality and protection from possible death.

The modern linguistics - language manipulation in fictional texts of love discourse, and highlights the specifics of applying translation strategies while rendering language manipulation means into Ukrainian. The nature of language manipulation.

Modern techniques of persuasion and changes in the perception of information of the target audience. Classification, definitions and examples of linguistic means of publicist discourse. Assessment of the impact of demagoguery on social communication.

Metaphorical models for the implementation of the concept Love from the point of view of images of inanimate nature are considered. The study identified metaphorical models of concept deployment and considered the concept-forming role of language tools.

The problem of revealing the axiological aspect of the language representation of the image of Ukraine in the English mass media and ways of its rendering in Ukrainian translation. The research of translation transformations when rendering verbal means.

Optimization of the effectiveness of world political communication. Strategies and mechanisms for building political discourses. Linguistic metamodeling of rhetoric, Milton's analysis of texts and speeches of modern politicians and public figures.

Research on the characteristics of a democratized language as one that tends to simplify, facilitating communication in the community at all language levels, but most of all at lexical levels, as it is constantly updated and tends to a social context.

This article discusses the features of the implementation of language norms in international treaties. The use of special grammatical forms and categories, syntactic structures and types of phrases. The nature of the texts of international treaties.

A study of the peculiarities of the objectification of marital relations in English proverbs. An analysis of proverbs that reveal specific norms of behavior that are considered necessary for such social roles as men and women in British society.