Современные PR-технологии и специфика их применения. Медийное пространство современного Казахстана. Анализ PR-технологий в медиа-дискурсе на примере публикаций в печатных СМИ. Проект продвижения танцевального клуба на PR-рынке развлечений в Алматы.
Detailed analysis of different lexical units of substituting nature to find out the reasons and main causes of active language euphemisation. Finding the connections between euphemisms and people’s concepts and way of thinking. The use of euphemism.
- 273. Presidency and the media: traditional and new media as actors in the American big-time politics
Exploring the concept of the roles that the media play in American big politics through an analysis of bias, political inclusion, and tolerance of selected media. The essence of the roles played by different media during the presidency of Donald Trump.
- 274. Principles of television activity in the context of promotion of Ukrainian national-spiritual values
The principles of television activity and programs for children, in which they promote Ukrainian national-spiritual values. The main precondition for the effective influence of television programs on children as the organic combination of regional value.
Convergence is the process where several media channels come together to operate in synergy and harmony, being able to report more information. Media companies pursue audiences by greater benefit from marketing and advertising through cross-selling.
Disclosure of the content of the concept of communication as a driving force of social development. Problems of using Newspapers as mass media in the socio-economic development of developing countries in Africa on the example of journalists in Nigeria.
In this paper presents modern trends in the change of the semantic field of the concept «war». Based on the analysis of mass media in Russia, Ukraine and the USA, we demonstrated the regularities and interdependences of the mass media content.
The study widely adopts a quantitative, retrospective, and practical approach. It is stated that critical thinking in reading comprehension involves application of executive function processes such as comprehension, monitoring and inferencemaking.
- 279. Publicistic Headline
The main classification, linguistic peculiarities and structure of the publicistic headlines. The ways of translation the publicistic headlines and difficulties in their translation. Analyzing the pragmatic functions and difficulties in translation.
Acquaintance with the style of presenting information on ethnic issues. Consideration of the features of the representation of ethnic conflict in the media in the post-Soviet period. General characteristics of the benefits of catchy emotional headlines.
The role of printing companies in the promotion of cultural, educational development of the population. Assess the development of publishing and printing complex. Trends sales products of printing businesses, as well as the factors affecting change.
Description of the impact of mass digitalization, the COVID-19 pandemic on the distribution of audio publishing and on reducing the frequency of purchases of printed books. Identifying the benefits of free audiobooks, interacting with unlicensed content.
Building a model of the incompatibility of the rational attitudes of the interlocutors with the same emotional and volitional state. Evaluating the relevance of contrast from commenting readers. Features of the design of opposing ideas in the blog text.
Describes the features of the selection of headings in the internet media of the "Ukrainskyi tyzhden". It is noted that the specifics of the work of journalists of the Internet publication make it clear that they try not to cover the same type of news.
Information about the Russo-Japanese War of 1904-1905, which can be gleaned from publications of the Russian press during this period. The first Korean envoy who permanently resided in Russia, Lee Beom-jin (1852-1911). History of his life and activities.
- 286. Russian disinformation and propaganda in the polish infosphere - context of the Covid-19 pandemic
Presents the process of influence of environments permanently involved in the process of disinformation, in activities serving to intensify social polarization. Characteristics of the specifics of the narratives of Russian disinformation centers.
The Russian satirical journals of the late 1905 with the use of the theoretical constructions of Habermas and Bakhtin. The use of the image of Death and the motives of Cruelty as universal explanatory categories to explain the political process in Russia.
Two dimensions of the Russian-Ukrainian military conflict (physical, discursive). Its coverage in 4 Ukrainian online news portals. Interdisciplinary approach to the media coverage of military conflicts. Relationship between the media and security issues.
The analysis of collocations with the lemma SCHOOL in The Guardian and The New York Times issues published in 2020 and 2021. The analysis shows that the broadsheets reveal different aspects connected with school functioning during pandemic time.
Metaphorical analysis of the concept of "Crimea" in the Russian-language texts of the Ukrainian media discourse of the online publication "Ukrainian Pravda" 2014-2020. Repeated images of the annexed Crimea in the early stages of the Russian-Ukrainian war.
Детермінування приналежності інтернет-ресурсу site.ua до альтернативних медій за критерієм концептуалізації ворога. Здійснення розподілу виокремлених виявів образу ворога за бінарними концептами комунікації в опозиції "свій-чужий"; виявлення лексем.
Характеристика SMM как инструмента PR-деятельности. Мониторинг и методы продвижения в социальных сетях (Social Media связаны Marketing), тренды и технологии SMM. Анализ статистических данных распространенности социальной сети Instagram в России.
The denotation of the words "social media" and their characteristics. Electronic bulletin boards were the first type of website. The application of marketing knowledge, concepts, and techniques to enhance social. Social media makes many for business.
Conduct a retrospective analysis of the history of the formation of the Soviet mass media. Devoted to the study of the problems of regional print media of the Soviet era. Define the concept of social issues of mass media. Determine their main features.
The research results of theoretical research on the possibility of convincing users in the sociopolitical and socioeconomic aspects of understanding content. Highlight the phenomenon of solipsism in online journalism. Patterns of mass communication.
Рассматриваются проблемы жанрообразования в сфере практической журналистики в немецкоязычном медийном пространстве. Динамическое развитие новых медиажанров представляет собой активный и значимый процесс, связанный с изменением редакционной политики.
Journalists-publications cover the Internet data, for information select good pictures and present materials concisely and professionally. Especially high quality and at a high professional level, journalists provide information about the war in Ukraine.
Carrying out a comprehensive study of the peculiarities of coverage of materials in the Internet media "UKRINFORM". A topical issue for journalists is the topic and features of submitting materials about the war in Ukraine at a high professional level.
A topical issue for journalists is the topic and features of submitting materials. Analysis of the specificity of materials. An example of journalistic materials is the article "Deportation of Ukrainian children to Russia acquired signs of genocide".
Дослідження методів та засобів, які використовують країни Балтії для протидії дезінформації. Аналіз використання заборон на мовлення, цензури та обмежень щодо російських журналістів. Підвищення ефективності антипропагандистських інформаційних кампаній.
