Вивчення провідних практик виготовлення інформаційних бюлетенів в форматі email-розсилки. Передумови, що посприяли популярності цього медіапродукту та тенденції його використання в різних сегментах медіаринку. Критерії періодичності, тематики, форматів.
Identification of examples of desirable and undesirable behaviour set from the top by the party ideologists. The role of satire in TV. Using of body language, images, symbols, hints and suggestions in order to manipulate messages and to arouse emotions.
Analysis of the effectiveness of corporate media participation in business development. Changes in the traditional line of functioning of the mass media. Characteristics of business media development prospects, features of corporate publications.
- 154. Electronic editions
Social "pocketbook" events for the popularization of book reading in Ukraine. Features of architectonics of modern student printed periodicals. Language game as f feature of postmodernism in journalist's text. Show programs communication TV technologies.
Automotive brand press recipient and reader category, which plays an important role in branding, the process of building and establishing the brand’s image. Suitable formulation of reader address and its impact on increase of the gained clients count.
Theoretical justification of the scientific achievements of the elliptical sentences in the context of newspaper headlines studying. Identification of productive ways of creating and using elliptical sentences in the structure of newspaper headlines.
The socio-cultural role of entertainment television in youth education. The rationale for the use of the entertainment as a necessary component of the entertainment, which needs the presence of the viewer with his complicity, empathy and co-creation.
Fake news and their way of functioning as a modern problem faced by a global society. The justification that fake news is not the root of the problem, but rather a symptom of a more serious problem that affects the political and informational spheres.
Linguocultural study of the translation aspect of allusion. Stylistic and translational transformations that help to convey the meaning of the allusion without distorting the original text. Features and functioning of allusion units in the English media.
Research analysis of aviation-related content in Ukrainian online media during the period of the full-scale Russian-Ukrainian war in 2022 and 2023. The peculiarity of covering the problem of drones and their use by mass media for data collection.
- 161. Features of infotainment penetration into the news journalism of tv channels: "1+1", "STB", "ICTV"
Infotainment as a multifaceted means of filling the television air, a multifunctional aspect of mass and interpersonal communication is considered. The article describes the peculiarities of infotainment penetration into news journalism of TV channels.
Defining the model of television and radio broadcasting in Ukraine as a generalized idea of the typical structure of the organization and functioning of television and radio in our country. The peculiarity of achieving high standards of media work.
The first two years (1992-1993) of the establishment of commercial broadcasting in Ukraine. The factors that influenced the creation of the first commercial radio stations, which tried to move from the "game mode" to the broadcast business, are examined
The information about daily life in Russia in the international media and by the users of online platforms or social media pages. Disclosure of the problem of perception of Russia in the world through interviews with foreigners visiting Russia.
The formation of a strong image as the main value of a professional sports club and its branches, the tool for maintaining a positive reputation. Elements of the image and their significance in the formation of the image of an athlete in the media.
Formation of reading culture on TV on Zaporizhzhya TV channels "TV-5" and "Alex". The need to pay attention to children's reading and achievements of Ukrainian writers and poets abroad because of the negligent attitude of Ukrainians towards this.
- 167. Framing Russia in the Estonian, German, and Bulgarian Online Media: Coverage of Two Concrete Events
Showing the limitations in the construction of foreign events in journalistic work - the purpose of detecting and describing media frames. The mass media - one of the tools that plays an important role in the process of social construction of reality.
Research of formation of image of Ukraine through the analysis of materials of the French mass media. Factors used by the media to construct the recipients' perceptions of the socio-political situation in Ukraine on the example of the events of 2014.
Feminist Interpretive Framework. Conceptualizing Gender, Structural, and Symbolic Violence. Patriarchal Gender System. Structural Violence. The Media and Symbolic Violence against Women. Gender Representation in Films. Portrayal of Gender in Films.
Definition of the concept of interview and highlights its main genre modifications and discursive characteristics. A role of interview in fulfilling a socially oriented task. Formation of the conceptual boundaries of the terminological unit "interview".
The process of integration and interaction of humanity and countries of different nations. Critical thinking skills. Access to global media. Influence on behavior, on thinking. The positive and negative effects of mass media on young people in Kazakhstan.
Typical noun phrase patterns in The Guardian editorials and headlines. Specific grammar, figurative language, persuasive strategies, structural and semantic features of headlines. Selection of nouns in prepositions to avoid semantic ambiguity of phrases.
Конвергенция средств массовой коммуникации в цифровом обществе. История развития журналистики в Венгрии. Принципы и функции системы венгероязычной печати. Роль издания Hetfoi Hirek в формировании информационного пространства и читательских привычек.
Analysis of the question of Liu Xiaobo case that brightly reflecting the position of public intellectuals in China and their role as described by the mass media. Opinion on Liu Xiaobo case by "China Daily" and case by "South China Morning Post".
Determination of the satisfaction with the virtual reference service of library users of Nazarbayev University Library during the Spring 2021 to Spring 2022 semesters. The information, research, scientific and recreational needs of library users.
The problem of linguistic personality and creativity of bilingual writers. Analysis of speech processes of bilingual personality, research of bilingualism. In-depth integrative study of the phenomenon of bilingualism. Reasons why writers become bilingual.
Consideration of media and the image of Africa South of the Sahara, that they create in society. Determining which image of Africa South of the Sahara form a Slovak mass media through targeted selection and presentation of the various political events.
Сonstructing identities, problem of media representations or consolidation of the stereotypes and clichеs. Presented analysis is focused on Russia’s image emerging from news in Polish press published from 1991 to 2005. Іnvestigating the meaning of texts.
The role of periodicals in forming image of the country in the eyes of foreigners. The peculiarities of creation an image of Ukraine on the pages of English-language periodicals. Рolitical and economic problems in Ukraine represents on their pages.
The tools of interaction between the Russian side of the conflict and the civilian population of South Ossetia during the Russo-Georgian War in August of 2008; the features of Russia’s informational impact on the civilians before and during hostilities