Non-profit marketing as a context for non-commercial advertising in comparison to countries in Europe, Asia and Russia. The concept of advertising nonpofit. Cross-cultural specificity of perception of advertisements. Colour factor in advertising.

Study of the problem of teaching didactic discourse to future teachers of the English language. Verbal interaction between the teacher and students. A system of exercises for training applicants of the first bachelor's level of higher education.

Semantic changes inherent in internal grammaticalization, which lead to grammatical transformations in the translation process. Means of transmission of the English verb form by the Ukrainian category of the indefinite form of the verb in parallel texts.

Disclosure of the essence of crowdfunding as an innovative form of enterprise financing. Advantages of crowdfunding as the most promising way to attract funds by small and medium-sized businesses in the modern economic and political realities of Ukraine.

The treatment of fractured teeth can be complicated. This case report describes a case of crown-root fracture of a left lower first molar in which endodontic treatment and rapid orthodontic eruption of the tooth made good prosthetic restoration possible.

The scientific novelty of the article is that the fact of the emergence and development of phenomenon that attracts the attention of an increasing number of artists has been established, advantages over the traditional art market has been carried out.

Random generators for cryptographic applications. Evaluation criteria for the principle design. Multiplication in binary extension fields. Time simulations and spectral algorithms. Limits on the maximum clock frequency of pipelined architectures.

The security challenges of ubiquitous computing. The study side channel attack methodology. Hardware to solve sparse systems of linear equations over. Symmetric ciphers: side channel attacks and countermeasures. Attacks on asymmetric cryptosystems.

Protection from disclosure to unauthorised persons integrity. Maintaining data consistency. Assurance of identity of person or originator of data non-repudiation. Conventional encryption: uses a shared key. Digital Signatures and especially their use.

Block cipher modes of operation and data transformation for asymmetrical algorithms. Standardisation in cryptography. Trust models in public key cryptography. Cryptographic standards for the World Wide Web. People who play a role in cryptography.

The problem of protecting information by transforming it, precluding its reading an outsider. Cryptographic methods of data protection - special encryption, encoding or a conversion. Architecture, devices and addresses applications of cryptography.

Privacy and Authentication in program. The random Number Generation. Message-Authentication Code Algorithms. Encrypt and Authenticate Modes. Goals of Public Key Cryptography. The process optimize 32-Bit Implementation. Performance of the Small Variant.

Arithmetic and number theory in C and C++. The fundamental operations in programs. Modular arithmetic: calculating with residue classes. Addition chains and windows. Cryptographic application of exponentiation. A modern the data encryption standard.

The book is organized into three parts. The first part covers private-key cryptography. Chapters 4-9 concern the main topics in public-key cryptography. The remaining four chapters provide introductions to four active research areas in cryptography.

Исследования таксономического состава, численности, биомассы и первичной продукции представителей Cryptophyta водоёмов и водотоков, расположенных в Красноярском крае, Иркутской и Читинской областях. Биология криптофитовых, их сезонная динамика.

Analyzing the results obtained, it can be assumed that studied structure of compound crystallizes in its own structural type. The study of crystal structure of a compound contributes to a better understanding of its physical properties (ferroelectric).

The crystal structures of the ternary intermetallics Ce3Pt5Al and Ce3Pt5Al2 from single crystal X-ray diffraction data. Pearson symbol in the triclinic space group. The coordination packings of centered polyhedra. Structures of the new intermetallics.

Vector computers, main memory background. Multilevel caches, a typical memory hierarchy. Core memory, semiconductor memory, DRAM. Fast hit times via trace cache. Increasing cache bandwidth by pipelining, non-blocking caches. Merging arrays example.

CSS (каскадные таблицы стилей) — технология описания внешнего вида документа, написанного языком разметки. Преимущества и сферы применения технологи CSS. Особенности CSS оформления веб-страниц. Способы включения CSS в HTML, различные блоковые модели.

The considers study areas for formation of the poly- / multicultural personality of the future teacher. Role of the motivational-target stage of the technology of formation of reflective culture in the system of professional selfdevelopment of teachers.

The article examines the peculiarities of feminist discourse in Maria Concepcion by the American writer Katherine Anne Porter, the winner of the Pulitzer Prize (1966). The author’s gender worldview reveals the combination of contradictory tendencies.

Generalize the cultural and the educational policy of the publishers of "Our Lemko" aimed at eliminating mass illiteracy among the Ruthenians. Showed the multidimensionality of cultural and educational activities of the publishers of "Our Lemko".

The Eiffel tower, Notre Dame, Champs elysees as the main Parisian treasures which are most popular among tourists. Characteristics of the castles in the Loire valley is made in the Renaissance style. The geographical features of the French Riviera.

Communication systems as part of culture in sociolinguistic research. Reviewing scientific journals, spreading the norms of "good scientific language". Choice of Authors and Editors. Intercultural scientific cooperation and joint use of scientific funds.

Consideration of models of cultural diplomacy, its instruments of implementation. Analysis of tendencies of the cultural diplomacy development nowadays and the correlation of notions of public diplomacy, cultural diplomacy, international cultural policy.

The place of cultural diplomacy in the system of foreign policy of states. Different models of cultural diplomacy, forms and implementation tools. New trends in the development of cultural diplomacy in our time, the relationship with public diplomacy.

The authors trace different levels of cultural development in Saudi Arabia. The status of the KSA, as the centre of Islam, allows the active use of religion as one of the most important components of cultural diplomacy. Development of religious tourism.

Reasons, history, logic and directions of development of Japanese cultural diplomacy. Development of a new image and direction of transformation of Japanese mass culture. The history of the evolution of responsibility of official public organizations.

Monitoring the impact on cultural heritage during an armed conflict or natural disaster. Use an alternative approach that goes beyond prioritization. Consideration of the representation of regional or ethnic diversity, heritage sites and Rural Heritage.

In this study assesses the impact of cultural heterogeneity on the economic development of Russian regions. The panel regression of gross regional product on labor, capital, controlling variables and indices of cultural heterogeneity is estimated.