Особенности феномена Word of Mouth (WOM), уровень доверия потребителей традиционной рекламе. Маркетинг "сарафанного радио". Описание содержательных блоков маркетинговых стратегий WOM. Интернет-пространство как основная площадка для реализации WOM.

Finding the basic word order, functions of sentence. Subject-auxiliary and subject-verb inversion. Inversion and the means of its translation. Word order patterns in English sentences. Negative adverbs, important role in the history of linguistic theory.

Stages of treatment of phonology, morphology and syntax. The semantic structure of the disambiguation of ambiguous words in context. The distribution of vector representations in modern computer linguistics to simulate the semantic relationships of words.

Segmentation of Words into Morphemes. Principles of Morphemic Analysis. Types of Word Segment ability. Historical Changeability of Word-Structure. Classification of Morphemes. Derivative Relations. Derivational Bases, Patterns and Affixes. Semi-Affixes.

The language of each people is a system in which social processes are reflected. Sociectic measurement of a language consisting of linguistic sub-standards of varying degrees of codification, including slang. Study of productive means of word formation.

The word-formation complexity of educational texts as a system of measurements showing the variety of word-formation methods at different levels, from simple to advanced. The relationship between complexity and the mistakes that make in word formation.

Definition and features of word-formation, productivity. Types of word-formation: affixation, conversion, shortening, composition, secondary ways. Justification their value and effectiveness. Main results of practical research, analysis and value.

The relevance of studying certain aspects of medical terminology in linguistic science, analysis of their perspective and significance, monosemantic basis. Principles of organization of medical terminology at the morpheme and word-forming levels.

Пример описания значений WordNet (электронного тезауруса). Анализ толкований для выявления отношений. Верхние уровни иерархии существительных. Психолингвистические предположения. Типы отношений часть-целое. Описание качественных прилагательных: heavy.

Проблемы использования в автоматической обработке. Многозначность в WordNet. Лексическая многозначность: полисемия и омонимия, диффузность значений. Исследование зависимости возможности группирования смыслов от частотности совместной встречаемости.

Research is to disclose linguistic peculiarities of the wordplay used as a tool of humour creation by the politicians in their wartime crisis communication on Twitter. Twitter as a crisis communication tool encourages interaction between multiple parties.

Research of ways to combat such a phenomenon as bullying among adolescents with an emphasis on works of children's literature that contain the theme of bullying. Determination of the main approaches to the selection of literature for bibliotherapy.

The article considered theoretical foundations of work - life balance programmes in psychological support of personnel. The analysis of the problem has shown changes in the social and psychological conditions of organizing the activities of enterprises.

Alienation as the systemic result of living in a socially stratified society. An endless sequence of discrete, repetitive, motions that offer the worker little psychological satisfaction for "a job well done" in the Capitalist Mode of Production.

Geothermal home heating in Europe and America. Designing a productive heating system in a country house, its efficiency. Traditional methods of heating the premises, their negative impact on the environment; carbon dioxide emissions into the atmosphere.

Excerpts from the play "Dangerous Corner" of contemporary dramatist John Boynton Priestley. Exercising to the text. Translate Russian and English sentences, the use of word combinations and indirect speech. Answers to questions. Work with vocabulary.

Поєднання індивідуальної та групової роботи педагогічних працівників з метою організації дослідницької діяльності учнів при викладанні у початковій школі інтегрованого курсу "Я досліджую світ". Роль адміністрації закладу освіти у проведенні work shop.

Study the coding and interpretation of disclosed human resources information in the annual reports of bank companies. The relationship between the types of labor organization systems and preferences in the choice of human resource management practices.

The essence of a comprehensive study of the operational characteristics and reliability of roller bearings. Analysis of a mathematical model to express rolling pad durability as a function of a random argument based on the conductivity distribution law.

The computer graphics is one of the popular directions of use of the personal computer. Benefits of the program Corel Draw. Importing files of different formats. Standard window interface. Tools for drawing lines. Change the shape and color of objects.

Investigation of a person's ability to work with information. Study of the neural executive mechanisms of the brain. Creation of a multicomponent model of short-term memory of Russian students, the development of their creative and intellectual abilities.

Education in a foster family. Unique opportunities to mitigate the abuse suffered. Preventing the formation of new mental disorders that may take a persistent nature. Support, strengthen and deepen mutual understanding between carers and children.

In 1935, the party conducted a poll to determine the cultural and political maturity of young people. The survey is aimed at young people who have attended top schools, and worked in advanced factories to promote the success of Soviet education.

The concept, nature and importance of humor in the workplace. The use of humour by managers as a device to exchange information. The place and role of laughter in a possible increase of competitive advantages of the organization, unification team.

Ostracism as a deliberate disregard or avoidance of the face by other people is one of the negative results of communication. A review of private schools from the secondary education sector to identify the type of corporate culture and level of ostracism.

Sound Instrumenting, graphical Means. Morphemic Repetition, extension of Morphemic. Word and its Semantic Structure. Role of the Context in the Actualization of Meaning. Colloquial vs. Literary Type of Communication. Samples of Stylistic Analysis.

Дослідження теоретичних та практичних аспектів використання workshop в процесі професійної підготовки. Ознайомлення з досвідом застосування workshop для розробки Регіональної програми розвитку підприємництва. Вивчення теоретичних праць фахівців.

Acquaintance with the peculiarities of the functioning of the world corn market. Analysis of the prospects for corn processing in Ukraine, taking into account the constraining development factors. The essence of the concept of "economic efficiency".

The international financial markets open to enterprises and the macro-economic factors affecting those markets. The employment relationship versus the mutual investment approach: implications for human resource management. The development of new markets.

The foreign experience of using innovations in improvement of educator development motivation system. The innovative and active behavior of the staff and development of their creative abilities. The success of the development of the organization.