Анализ достоинств и недостатков product placement. Россия и Product Placement. Применение Product Placement как инструментa маркетингового PR. Разработка и проведение промо-программ. Использование способа скрытой рекламы. Реклама табачных брендов.

Классификация и функции видеопродукта. Каналы его доставки и виды размещений в индустрии развлечений. Целевое изменение аудитории. Просмотр повторяющихся фильмов. Продвижение табачных изделий и алкогольных напитков. Бренды в кино и на телеканалах России.

Анализ скрытой рекламы как эффективного метода продвижения товаров или услуг через телесериалы: наиболее эффективные виды product placement; степень узнаваемости брендов, представленных в сериалах; используемые средства и технологии скрытой рекламы.

Production of active human interferon alfa 2b in plants of Nicotiana excelsior, previously selected as a promising host species for agrobacterium mediated transient expression using GFP marker protein. Activity of interferon in leaf extracts of N.

Residue-Based Substrates and their Solid-State Fermentation by Mushroom Fungi. Types, Availability and Chemical Composition of Raw Materials. Nutritional and Environmental Aspects of Mushroom Growing. Output, Stages and results of Mushroom Cultivation.

Consideration of the narrator's communicative intention, focused on effective communication between him and the protagonist, on the one hand, and the participants of the literary biography, on the other hand. The operational basis of "joint creativity".

Growth in total factor productivity in agriculture, arising out of technical change and improvements in efficiency, has made an exceedingly important contribution to economic growth. The sustainable growth in agricultural output and productivity.

Study of perennial legumes as a source of valuable high-protein feed for farm animals, a factor in the biologization of agriculture. The main parameters for the creation of highly productive agrophytocenoses of perennial legumes to increase productivity.

Results of changes in the productivity of Yugan communities in the Ziddi tract (slope of the Gissar ridge) under the influence of nitrogen fertilizers. Yugan is one of the highly productive natural forage lands of the Pamir-Alai herbaceous ecosystem.

Analytical review of Ukrainian and foreign sources of literature on the characteristics of the productivity of the garden agroecosystem and the impact of agrotechnical measures on it. Anthropogenic influence in gardens on the productivity of plantations.

Analysis of professional stress as a tense state of the subject of work, arising under the influence of emotional and negative and extreme stress factors of professional activity. Analysis of stress factors causing professional stress in medical workers.

The article deals with the problem of socio-psychological and professional adaptation in the conditions of professional formation. The accure correlation between the concepts of “adaptation” and "adaptability" of a personality has been clarified.

Support of the system of professional and ethical training of public servants as a necessary condition for establishing a moral and ethical climate in the public service. The purpose of training public officials in the context of combating corruption.

The historical background of foreign language learning for specific purposes. The development of professional communicative competence of the future Information Technology specialists, consisting of intercultural, social and linguistic components.

Characteristics of the term "professional deformation". Study causes of deformation, professional deformation doctor, "burnout syndrome", anxiety doctor. The introversion of the doctor. Factors associated with increased risk of deformities in doctors.

Methods for solving the problem of introducing and implementing an interdisciplinary approach into the educational process, into narrowly focused subjects are proposed. The goal is to develop an online professional development course for teachers.

Аnalyze the influence of means of national culture, in particular folk decorative-applied arts, on the formation of a creative teacher, his or her aesthetic tastes and spiritual- moral values, ethnocultural self-identification and national consciousness.

Review of the experience of professional English training for students studying in the specialty "International Relations". Training language training in the framework of the competence approach. The essence of the professionalism of language training.

The essence of the profession of manager in accounting and its role in creating sustainable returns at the enterprise in foreign countries. The main requirements for the management and top management of the company with regard to their cooperation.

Training of Foreign Language teachers in educational institutions of Ukraine during the period of independence of the state. Study of the influence of historical transformations on the formation of the semantic component of training specialists.

Theoretical-methodological analysis of the problem of the image "I-professional" as a component "self-concept" personality. The main parameters of the professional self-esteem: the degree of adequacy, criticality and resistance of the individual.

Psychological features of occupational stress: the causes of occurrence, structure and varieties. The effects of stress factors on humans. Manifestation of professional stress. Syndrome of professional burnout and its consequences for the individual.

Teaching foreign languages with the help of professional economic texts. Identification of the specific characteristics of professional texts. Pragmatic setting of professional texts as the basis for the formation of competencies of economic specialties.

Identification of characteristics of professional texts on management, marketing, finance. Formation of competencies of students of economic specialties. Research of the crisis in modern professional Higher Education, specifics of professional competence.

Some aspects of higher education in Great Britain. Trends in the training of agricultural professionals in the UK, which is characterized by close ties between entrepreneurs and agricultural education institutions. Development of distance learning.

The problem of providing knowledge experts managers that requires constant learning and development at universities that prepare qualified professionals and give the opportunity to apply knowledge in accordance with the requirements of the companies.

The substantiation of the expediency of preparing future masters of preschool education for the formation of engineering skills in preschool children; analysis of scientists' research on the problem of students' readiness for pedagogical activity.

Finding, development and mastering of forms of methodological activities that would be focused on the formation of professional competence of future educators of preschool education. Analysis of the key condition for improving the quality of education.

Consideration of the professional training of future teachers in Ukraine in the context of globalization. Society's search for an effective educational policy and the need to transition to flexible high-tech education. The use of information technology.

Humanisation of education - change of organizational forms, content, methods of teaching which is grounded on improving of educational process with the help of modern pedagogical technologies. Analysis of traditional system of professional training.