Изучение основных инструментов маркетинговых коммуникаций. Анализ инструментов ATL (above the line) и BTL (blow the line) комплексов. Методы контакта компании с целевой аудиторией. Контакт с участниками промо-акций лично, непосредственно в точках продаж.

Комплекс маркетинговых коммуникаций. Сегментирование участников российского рынка. Перспективы и тенденции развития рекламы. Продвижение и стимулирование сбыта. Мерчендайзинг как комплекс мероприятий, направленных на продвижение того или иного товара.

Предпосылки возникновения и история появления профессии BTL-специалист. Функциональные обязанности BTL-директора. Требования к навыкам и личным качествам специалиста. Перспективы роста и оплата труда. Востребованность на рынке труда и известные личности.

Концептуализация и анализ BTL как инновационной рекламной технологии. Определение понятия "BTL-коммуникаций" и области их применения в рекламе. Анализ динамики и статистики украинского рекламного рынка, места и доли сектора BTL рекламы, ее подвидов.

Анализ статистики украинского рекламного рынка, исследование его объемов, структуры и данных по основным рекламным категориям за 2012-2013 годы. Определение понятия "BTL-коммуникаций" и области их применения в рекламе как маркетингового воздействия.

Buckingham Palace – a grand house built by the Dukes of Buckingham for his wife and a place, where Queen Elizabeth II lives much of her time. Description of the features of room's decoration of the palace. Characterization of the park-like garden.

The article analyzes the provisions of the Budapest Memorandum, with which Ukraine was supposed to ensure and secure its sovereignty from aggression as a result of giving up nuclear weapons. Analysis of historical and legal conditions of signing.

The formation and development in Hanoi of the great Zen sects of Vietnamese Buddhism. Clearing of aspects of his philosophy of human life. The manifestation of this philosophy in the forms of folklore Buddhism and scientific Buddhism throughout history.

Role and importance of the state budget in the national economy in a market economy. Revenues and expenditures of the state budget, their balance and execution problems. Intergovernmental relations: current situation, problems and their solutions.

The paper attempts to investigate modern challenges associated with budget execution in Ukraine under military aggression, as well as to identify trends of change in forecast indicators. It is observed that the full-scale war of Russia against Ukraine.

The effectiveness of fiscal policy as a key prerequisite for stabilizing socio-economic processes in the context of the COVID-19 pandemic. Assessment of changes in the level of economic development of the country due to the deepening of crisis processes.

Analysis the principles of regional policy. The issues of budget sufficiency of local governments are described and the need for result-based budgeting process leveraging is justified in strengthening the budgetary capacity of regional development.

The objectives of accounting. The separation of the management functions: planning, coordination, communication, controlling. The main advantages and limitations of budgeting. The types of budget: unlimited, production, cash, budget of sales, purchases.

Буфет как особый способ подачи блюд, когда закуски, салаты, главное блюдо и десерт предлагаются одновременно на отдельных столах или специальных буфетных стойках. Виды, классификация и специфика подачи блюд, использование сервировочной посуды и фужеров.

Modeling an optoelectronic fire smoke alarm detector at the functional diagram level by means of Matlab tools. Characteristics of developed detector model and evaluating the ability of the logic unit to distinguishing between fire signals and noise.

Ways of adaptation processes of the myocardium depending on the vegetative regulation of the heart rhythm. Evaluation criteria for injury prevention and correction of the functional state of female athletes aimed at correcting the locomotor system.

Determination of quantitative and qualitative criteria for assessing the impact and correction of the functional state on the relationship of individual capabilities of table tennis athletes with injuries at various stages of long-term training.

Simulation modeling for solving problems of mathematical physics. Usage cellular neural networks as means of modeling. Usage locally asynchronous methods as algorithmic software and tool optimization of neural network. The block diagram of the software.

Power BI is a business intelligence service created by Microsoft. It is a response to needs of users. Using a simple interface, it provides interactive visualisations and business intelligence opportunities, allowing you to create reports and dashboards.

Diagnoses that can mimic acute odontogenic pain. Features of non-odontogenic dental pain. Treatment of the endodontic pain patient. Pharmacological strategies for postoperative endodontic pain. Non-narcotic analgesic dosing, timing of drug administration.

The purpose of the article is to show the importance of professional development for the level of engagement, as an important argument justifying the interest of employers in professional career management, including investment in self-development.

Определение и преимущества Building Information Modeling. Проблемы внедрения BIM проектирования в строительные организации в России: отсутствие нормативно-правовой базы, высокая стоимость программного обеспечения, отсутствие квалифицированных кадров.

Evaluate and research the literature on Strategic two-way skill by examining how network capabilities affect the ability to learn to use a product and market activity. Consider possible network development priorities and adopt flexible strategies.

Presents the construction works in Algeria as crucial sites for spreading Soviet influence in North Africa. Analysis of role of youth from Algeria and the Soviet Bloc in the establishment of country-wide projects and the formation of Algerian nationhood.

Describes the organization of the work process on the principles of flexible development and flexible learning, presents the results of experimental research, which showed an increase in the level of professional competencies in software development.

Analysis of the needs of society in artistic and aesthetic education. Rehabilitation of teaching systems for future teachers of artistic disciplines, including music and choreography. Description of the hermeneutic approach in artistic education.

The history of foundation of Bukovinian State Medical University. Description of infrastructure and basic directions specialization. Participating of students is in regional and international conferences. Condition for the advanced study and active rest.

"Bullying" begins to take on new forms, more often it occurs in the Internet space, such a phenomenon is called "cyberbullying". Analysis the Laws of Ukraine "On the protection of childhood" and "On the prevention and counteraction of domestic violence".

Establishing stricter liability for committing illegal behavior by minors. Peculiarities of conducting criminological research on bullying. The Internet as an environment for the development and manifestation of the criminogenic potential of minors.

The article is devoted to the emergence of such a phenomenon as "bullying". The domestic legislative and regulatory acts on countering bullying, which should be taken into account by a specialist in the social sphere in his work, have been analyzed.