Скрытая реклама, воспринимаемая на подсознании и выступающая как альтернатива прямой рекламе. Анализ основных преимуществ product placement, как инструмента создания позитивного образа продукта. Популярные каналы распространения product placement.

Изучение сущности и наиболее эффективных видов product placement. Исследование степени узнаваемости брендов, представленных в сериале, у потенциальных потребителей. Анализ используемых средств и технологий Product placement создателями разных сериалов.

Анализ скрытой рекламы как эффективного метода продвижения товаров или услуг через телесериалы: наиболее эффективные виды product placement; степень узнаваемости брендов, представленных в сериалах; используемые средства и технологии скрытой рекламы.

Background of mobile app monetization and vertical differentiation. Formulation of the research problem. Methodology and design of research. Company’s description. Checking data distribution using Shapiro-Wilk and Kolmogorov-Smirnov statistical criteria.

Participation of Ukrainian craftsmen in the production of artillery in Lviv in the XIV-XVIII centuries at different stages of its development. Ethnic origin of the master as a factor influencing the production of guns. Images of saints on cannons.

The use of ethylene oxide (EO) as a chemical intermediate. A suggested process flow diagram Ethylene Oxide Process. Process Details: feed, effluent, recycle streams, deliverables and grading. Economic analysis the equivalent annual operating cost.

Analysis of folk art works, the source of which is folklore. Identifying the duality of patterns in symbolism, genres, and plots that resonate with the understanding of dual coding. Codes of culture as semantic guides in the activities of the producer.

Residue-Based Substrates and their Solid-State Fermentation by Mushroom Fungi. Types, Availability and Chemical Composition of Raw Materials. Nutritional and Environmental Aspects of Mushroom Growing. Output, Stages and results of Mushroom Cultivation.

Features application of shock wave mechanical hardening for the production of micro - or nanocrystalline heterogeneous structures in homogeneous metals or alloys. Analysis of the layering structure and higher productivity of the strengthened element.

Synthesis of sorption-active material carrying groups 5% chlorosulfonic acid by radiation-induced graft polymerization of styrene monomer on the surface of non-woven polypropylene fabric with subsequent sulfonation of the grafted polystyrene chains.

Environmental biotechnology study the use of living organisms for a wide range of applications in hazardous waste treatment and pollution control. The use of biotechnology in the dairy industry. Methods for producing whey. Security staff activity.

Determination of the efficiency of using silage from Echinochloa frumentacea in comparison with silage from 4-component mixture of spring legumes and fodder crops for fattening calves. Assessment of the impact on the average daily live weight gain.

Examination of the state of Ukraine’s military economy and forecasts of its reconstruction. The approaches to assessing the productive capacity of Ukraine, according to the Productive Capacities Index. Social determinants of sustainable development.

Consideration of the narrator's communicative intention, focused on effective communication between him and the protagonist, on the one hand, and the participants of the literary biography, on the other hand. The operational basis of "joint creativity".

Sunflower is the main oil crop in Ukraine. Searching for reserves increase the yield of it under the conditions of climate change, improve the quality of products and reduce the negative impact on soil fertility and the surrounding natural environment.

Due to the diversity of its natural, historical conditions, Azerbaijan is one of the centers of the initial formation of many plants. A large number of valuable varieties and forms of food and agricultural plants have been created through folk selection.

The studies on the influence of sowing dates on the grain productivity of various corn hybrids in the conditions of the right-bank forest-steppe of Ukraine. Research has established that sowing dates affect the passage of phenological phases in corn.

Study of perennial legumes as a source of valuable high-protein feed for farm animals, a factor in the biologization of agriculture. The main parameters for the creation of highly productive agrophytocenoses of perennial legumes to increase productivity.

Results of changes in the productivity of Yugan communities in the Ziddi tract (slope of the Gissar ridge) under the influence of nitrogen fertilizers. Yugan is one of the highly productive natural forage lands of the Pamir-Alai herbaceous ecosystem.

To investigate the impact of crop rotation factors and fertilization systems on the productivity of short-rotation crop rotations and monoculture cultivation of agricultural crops in the conditions of the northern Steppe of Ukraine. Yield grain units.

To determine the effect of method of irrigation and plant density on growth, development, and yield of seed lines of corn, which are the parental components of the innovative hybrids. The results of phenological, biometric yield data were processed.

Analytical review of Ukrainian and foreign sources of literature on the characteristics of the productivity of the garden agroecosystem and the impact of agrotechnical measures on it. Anthropogenic influence in gardens on the productivity of plantations.

Identificarea factorilor, metodelor si instrumentelor care influenteaza activitatea de inovare. Сreearea unui produs efectuand cercetari de piata, aplicand metode de benchmarking cit si mobile-marketing. Principalele forme de transmitere a informatiilor.

Analysis of professional stress as a tense state of the subject of work, arising under the influence of emotional and negative and extreme stress factors of professional activity. Analysis of stress factors causing professional stress in medical workers.

The article deals with the problem of socio-psychological and professional adaptation in the conditions of professional formation. The accure correlation between the concepts of “adaptation” and "adaptability" of a personality has been clarified.

The article examines the professional and ethical standards of a mediator in Russia. Using methods of the formal legal analysis and the comparative legal method, the author reveals the requirements of the professional standard for the knowledge.

It is noted that the main purpose of professional and ethical training of public servants is to prevent corruption and ensure the proper quality of public service. The content of the educational-professional training program for masters is analyzed.

Support of the system of professional and ethical training of public servants as a necessary condition for establishing a moral and ethical climate in the public service. The purpose of training public officials in the context of combating corruption.

Justification of the need to support the system of professional and ethical training of public servants as a necessary condition for establishing a moral and ethical climate. Preventing corruption and ensuring the proper quality of public service.

Analysis of particularly strong occupational stress among socionomic occupations. Characteristics of the features of the process of emotional burnout and its structure. Study of the qualities of formation and severity of symptoms of this syndrome.