У статті аналізуються різні типи епіфоричних повторів у газетних текстах. Окреслено функційні параметри лексико-синтаксичного повтору сучасного українського газетного тексту. Метою статті є визначення функцій лексико-синтаксичного епіфоричного повтору.

Stylistic devices that are used in making taglines to English films. Nowadays, cinema is one of the most popular forms of art. The influence on the addressee that is achieved by numerous linguistic means among which stylistically marked units dominate.

It is argued that the multiperspective approach to the study of the text units accounts for a wider outlook toward disclosing the authentic message of the text. The mechanism of expanding the semantic data field of the key units considered is shown.

Analysis of ways of pragmatic adaptation in the translation of the story "Artichokes", written by Olena Pchilka and translated by R. Franko. Familiarity with the main features of the transfer of the pragmatic meaning of the original in translation.

Study of the processes of euphemization in English on the themes of disease and death based on discourse materials in the mass media. Analysis of various lexical units of the substitute nature, the reasons for the active euphemization of the language.

Detailed analysis of different lexical units of substituting nature to find out the reasons and main causes of active language euphemisation. Finding the connections between euphemisms and people’s concepts and way of thinking. The use of euphemism.

Queen Elizabeth's Christmas 2020 speech as a declarative speech, the purpose of which is to express greetings and wishes on the occasion of the birth of Christ. Its role is to make plans and guidelines for the coming year, to develop unity and tolerance.

Research and analysis results of the attempts at disclosure features the use of euphemisms to create pragmatic potential in the english-speaking media. Consideration and characteristic features of language ellipse, which formed by several syntax.

Features of the use of euphemisms in the creation of pragmatic potential in the English-speaking media. Research and essence of the concepts of "pragmatic aspect" and "pragmatic potential". Consideration of the language of the ellipses, their education.

Speach act theory and pragmatics. Explicit and implicit performatives. The term of felicity conditions. Conditions of execution, preparatory and sincerity conditions. Types of the speech acts. The locutionary, illocutionary and perlocutionary acts.

Search for lexical and grammatical equivalents in two languages. Translation as a communicative process taking place in a social context. Negotiations on the meaning between producers and recipients of the text. Analysis of how to use sentences.

Teaching translation by translation as the longest and least effective way to get the necessary skills. Search for lexical and grammatical equivalents in two languages. Different communicative goals used by the language, different types of discourse.

Purposes of using new concepts. Means of enriching the synonymous series and avoiding tautologies in order to increase the prestige of the language. Analysis of pragmatics and semantics of borrowed vocabulary in Russian and Azerbaijani media discourses.

Definition of pragmatic functions of verbalized movements of objects in creating an atmosphere of horror. The study of the genre text of the creation of horror literature and the step of constructing a pragmatic model of the language tools of this genre.

Mass media - a factor in shaping public opinion, focusing audience’s interests on topics and issues of perceived social, political, environmental importance. To provoke the audience to read the whole article - the role of interrogatives in headlines.

The article below is aimed to analyze one of the main notions of pragmalinguistics and text linguistics which is called pragmatic intentions. As a result of paradigm shift in theory linguistics, new insight to study the language has also appeared.

Presents a model of communicative alignment in pragmatic markers use in Russian everyday dialogical communication. Testing the hypothesis according to which communicative alignment mechanisms influence the choice of lexical units, grammatical forms.

The verbalization of the concept secret in modern English literary fictional discourse. The communicative acts of hiding or revealing secrets in personages’ speech. The semantic means used by the communicators to tell his/her secret, or to conceal it.

A comprehensive study of the factors that contribute to the processes of storage or, conversely, the disclosure of secrets in communication. Description of the verbalization of the concept of the secret in modern English-language artistic discourse.

Audio guide as a tool of the tourism industry, its role in presenting the country's image. Functions of tourist texts, their adaptation to a specific tourist destination. Correct translation of audio guides, their pragmatic impact on the target audience.

Consideration of the pragmatic potential of exophoric reference by means of personal pronouns in the Ukrainian language based on the material of texts on social and political topics. Prospects for the further study of exochains, socio-cultural factors.

Analysis of the potential of the English pronoun " it " in horror discourse texts. Creation of communicative meanings in the process of communication "author-reader". The existence of the fictional world of the text and especially the references therein.

Revealing syntactic and pragmatic properties of author’s digression in English literary prose of the XIX-XX centuries. Ensuring of semantic relationship of different elements of the text. Explicit means in defining the author’s and reader’s images.

The necessity of teaching listening to foreign students studying Russian as a foreign language, especially from a pragmatic point of view. Attention to teaching understanding of implied meanings which the speaker might mean when making the utterance.

Effective strategies appear to encompass certain critical success factors. Locutionary speech act. The specificity of business context. Successful business communication. Аcquire specific manners of communication. Business pragmalinguistic competence.

The use of multimodal pragmatics in learning a foreign language at the Bukovyna Medical University. Students' acquisition of professional knowledge and communication skills. Increasing the pedagogical interaction of depositors with bilingual students.

Study of the direction of pragmatism in philosophy. C. Pierce, James and J. Dewey as the founding fathers of this movement. Differences between the philosophy of pragmatism and metaphysics. Addressing the future within the framework of pragmatism.

Development of robotic methods with orchestral groups and ensembles. The main role of the director in work with the team, the significance of rehearsal work and the interpretation of musical works are explained. Conducting the score on the piano.

The study of the features of the praxeological approach to the formation of professional identity of future specialists in physiotherapy, occupational therapy. Determination of signs of praxeological orientation of professional identity formation.

Research of preconditions of development of specialties "Physical therapy" and "Ergotherapy" in Ukraine. Training programs for training specialists in physical rehabilitation, their shortcomings. Lack of training for specialists in occupational therapy.