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04.08.2016
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, 2003 . , , - Chan Kara, Cheng Hong One country, two systems. Cultural values reflected in Chinese and Hong Kong commercials // Gazette: The international journal for communication studies. - London, 2003. . , , Lin Carolyn A. Cultural values reflected in Chinese and American advertising // Journal of Advertising. - 2001. - Vol. 30, No. 4. - pp. 83-94. . , , ( , ), : Liu Zixu Political economy of Chinese television advertising. - University of Massachusetts, 2009.. , Simmons Lee C. and Schindler Robert M. Cultural Superstitions and the Price Endings Used in Chinese Advertising // Journal of International Marketing. - 2003. - Vol. 11, No. 2, Special Issue on Marketing in Transitional Economies. - pp. 101-111..

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, . 2014 ., : 2014 . 21,6%, 4,6 2013 , , : 2014-2015 ( : 2014-2014 . ). // ( ) URL: http://ex.cssn.cn/xwcbx/xwcbx_cmjj/201507/t20150722_2089504.shtml ( : 1. 04. 16.). 2015 . 5,5% 2014 . 2015 . 3,4% 2015 ( 2015 ) // ( ) URL: http://www.cnadtop.com/focusNews/2015/11/19/a632fe85-cdaa-41b4-ac61-3952a3e70ee5.htm ( : 1. 04. 16.).

, , . , 2015 . - 74.31 , - 42.29 , - 182.62 . Zenithoptimedia, 2017 . : 197.23 - , 62.07 - , 47.84 - Zenithoptimedia: 2015 4,9% // URL: http://www.rwr.ru/articles/analytics/analytics_32230.html ( : 1. 04. 16.).

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, 1983 ., XI - - . (CCTV) // . - 10 URL: http://www.ipk.ru/index.php?id=1675 ( : 1. 03. 16.). CCTV - , 1 1958 . 1,1 (90% ). CCTV 72,8 , , 45 , 30% , . - 25 64  Richet-Cooper D. CCTV, 1.2 billion viewers strong // INA Global, 2011. URL: http://www.inaglobal.fr/en/television/article/cctv-12-billion-viewers-strong#intertitre-3 ( : 1. 03. 16.).

, : CCTV-1 - , CCTV-2 - , CCTV-3 - , , CCTV-4 - , CCTV-5 , CCTV-6 - -, CCTV-7 - , TV-8 - , CCTV-9 - , CCTV-10 - , CCTV-11 - , CCTV-12 - , CCTV-13 - , CCTV-14 - , CCTV-15 - ; CCTV , , , , . . , , . CCTV-3 CCTV-6 ( CCTV) // CCTV URL: http://tv.cctv.com/ ( : 27.12.15.).

, . CCTV-1: 2016 . , 5 , - ( 20:00) 93,9 . , 7 22 , , , - 169 . 20 2016 CCTV-1 ( CCTV-1 2016 .) // CCTV URL: http://1118.cctv.com/3/01/index.shtml ( : 20.12.15.). CCTV-11: 21:30 - 7 . 470 2016 CCTV-11 ( CCTV-11 2016 .) // CCTV URL: http://1118.cctv.com/3/11/index.shtml ( : 20.12.15.). ( ), : CCTV-1 (93900 ), CCTV-12 (66500 ) 2016 CCTV-12 ( CCTV-12 2016 .) // CCTV URL: http://1118.cctv.com/3/12/index.shtml ( : 20.12.15.), CCTV-5 (64000 ) 2016 CCTV-5 ( CCTV-5 2016 .) // CCTV URL: http://1118.cctv.com/3/05/index.shtml ( : 20.12.15.), CCTV-8 (64000 ) 2016 CCTV-8 ( CCTV-8 2016 .) // CCTV URL: http://1118.cctv.com/3/08/index.shtml ( : 20.12.15.), CCTV-15 (56520 ) 2016 CCTV-15 ( CCTV-15 2016 .) // CCTV URL: http://1118.cctv.com/3/15/index.shtml ( : 20.12.15.), CCTV-10 (46900 ) 2016 CCTV-10 ( CCTV-10 2016 .) // CCTV URL: http://1118.cctv.com/3/10/index.shtml ( : 20.12.15.), CCTV-13 (46300 ) 2016 CCTV-13 ( CCTV-13 2016 .) // CCTV URL: http://1118.cctv.com/3/13/index.shtml ( : 20.12.15.), CCTV-14 (42800 ) 2016 CCTV-14 ( CCTV-14 2016 .) // CCTV URL: http://1118.cctv.com/3/14/index.shtml ( : 20.12.15.) ( , , ), CCTV-2 (32100 ) 2016 CCTV-2 ( CCTV-2 2016 .) // CCTV URL: http://1118.cctv.com/3/02/index.shtml ( : 20.12.15.), CCTV-9 (20300 ) 2016 CCTV-9 ( CCTV-9 2016 .) // CCTV URL: http://1118.cctv.com/3/09/index.shtml ( : 20.12.15.), CCTV-4 (20200 ) 2016 CCTV-4 ( CCTV-4 2016 .) // CCTV URL: http://1118.cctv.com/3/04/index.shtml ( : 20.12.15.), CCTV-7 (8500 ) 2016 CCTV-7 ( CCTV-7 2016 .) // CCTV URL: http://1118.cctv.com/3/07/index.shtml ( : 20.12.15.), CCTV-11 (7470 ).

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