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04.08.2016
264,1 K

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1. () " " // UGL Corporation URL: http://law.uglc.ru/advertisment.htm ( : 05.04.2016)

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2. 2016 CCTV-1 ( CCTV-1 2016 .) // CCTV URL: http://1118.cctv.com/3/01/index.shtml ( : 20.12.15.)

3. 2016 CCTV-2 ( CCTV-2 2016 .) // CCTV URL: http://1118.cctv.com/3/02/index.shtml ( : 20.12.15.)

4. 2016 CCTV-4 ( CCTV-4 2016 .) // CCTV URL: http://1118.cctv.com/3/04/index.shtml ( : 20.12.15.)

5. 2016 CCTV-5 ( CCTV-5 2016 .) // CCTV URL: http://1118.cctv.com/3/05/index.shtml ( : 20.12.15.)

6. 2016 CCTV-7 ( CCTV-7 2016 .) // CCTV URL: http://1118.cctv.com/3/07/index.shtml ( : 20.12.15.)

7. 2016 CCTV-8 ( CCTV-8 2016 .) // CCTV URL: http://1118.cctv.com/3/08/index.shtml ( : 20.12.15.)

8. 2016 CCTV-9 ( CCTV-9 2016 .) // CCTV URL: http://1118.cctv.com/3/09/index.shtml ( : 20.12.15.)

9. 2016 CCTV-10 ( CCTV-10 2016 .) // CCTV URL: http://1118.cctv.com/3/10/index.shtml ( : 20.12.15.)

10. 2016 CCTV-11 ( CCTV-11 2016 .) // CCTV URL: http://1118.cctv.com/3/11/index.shtml ( : 20.12.15.)

11. 2016 CCTV-12 ( CCTV-12 2016 .) // CCTV URL: http://1118.cctv.com/3/12/index.shtml ( : 20.12.15.)

12. 2016 CCTV-13 ( CCTV-13 2016 .) // CCTV URL: http://1118.cctv.com/3/13/index.shtml ( : 20.12.15.)

13. 2016 CCTV-14 ( CCTV-14 2016 .) // CCTV URL: http://1118.cctv.com/3/14/index.shtml ( : 20.12.15.)

14. 2016 CCTV-15 ( CCTV-15 2016 .) // CCTV URL: http://1118.cctv.com/3/15/index.shtml ( : 20.12.15.)

15. " ( ) ( , " (2- )" // (- ) URL: http://www.gov.cn/zwgk/2006-12/28/content_482203.htm ( : 05.04.2016)

16. ( CCTV) // CCTV URL: http://tv.cctv.com/ ( : 27.12.15.)

17. ( ) // ( ) URL: http://www.npc.gov.cn/npc/cwhhy/12jcwh/2015-04/25/content_1934594.htm ( : 1. 03. 16.)

18. " " // ( ) URL: http://v.ku6.com/show/8rZ7f3uDO_H3W1uW.html ( : 05.09.2015)

19. "" // ( ) URL: http://baidu.ku6.com/watch/03064042224587242109.html?page=videoMultiNeed ( : 18.09.2015)

20. " , " // ( ) URL: http://v.youku.com/v_show/id_XMTQ4NDQ1NDA0OA==.html ( : 18.09.2015)

21. " , " // ( ) URL: http://v.ku6.com/show/b_Bv_8t-ZFZt6pjAwtfwWw...html?from=my ( : 18.09.2015)

22. "" // ( ) URL: http://v.ku6.com/show/3I6sMPX1olPSXZPCGeU-Vw...html ( : 05.09.2015)

23. " " // ( ) URL: http://www.tudou.com/programs/view/e_LATeI5D20/ ( : 18.09.2015)

24. // ( ) URL: http://v.ku6.com/show/sPqupwqA25hRezbEVVbn-A...html ( : 18.09.2015)

25. " " // ( ) URL: http://baidu.ku6.com/watch/08770508010762623500.html?&recFrom=site&&page=videoMultiNeed ( : 18.09.2015)

26. Chinese Central Television [. ] URL: http://www.cntv.cn/ ( : 15.12.13)

27. // Chinese Central Television URL: http://1118.cctv.com/special/vip/ggzs/index.shtml ( : 15.12.13)

28. // Chinese Central Television URL: http://igongyi.cntv.cn/ ( : 15.12.13)

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29. . ., . . " " . - .: , 2014.

30. . . , , . - .: . ., 2011.

31. .. , // : . . - ., "", 1976. - . 52-82.

32. Soft power, " " // "". - 2006. - 5 // . - 2006. - 1.

33. . . . - .: , 1992.

34. - . . . - .: , 2002.

35. : / . . . . . - .: . ., 2010.

36. " " // . . - 2009. - 4. - . 149-155.

37. . ., . ., . . // - 2015. - 1. - . 90-102.

38. Zenithoptimedi: 2015 . 4.4%. 30. 03. 15. // - . - URL: http://www.akarussia.ru/press_centre/news/id5487 ( : 15. 03. 16.)

39. Zenithoptimedia: 2015 4,9% // URL: http://www.rwr.ru/articles/analytics/analytics_32230.html ( : 1. 04. 16.)

40. : : / . . . . - : , 2011.

41. . . : . - .: , 1978.

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43. . . . - .: /, 2001.

44. // . - 10 URL: http://www.ipk.ru/index.php?id=1675 ( : 1. 03. 16.)

45. . . XXI . ( 2005-2008 .): ... . // ., 2014. - 232 .

46. .. // . - 2012. - 2.

47. . - .: , 2006.

a. :

48. Richet-Cooper D. CCTV, 1.2 billion viewers strong // INA Global, 2011. URL: http://www.inaglobal.fr/en/television/article/cctv-12-billion-viewers-strong#intertitre-3 ( : 1. 03. 16.)

49. Qinzhe Zhu Analyses of Two Most Common Categories of Chinese Public Service Advertisement and the Reception among Ordinary Chinese People // JMK Stockholms Universitet. - 2014.

50. Chan Kara, Cheng Hong One country, two systems. Cultural values reflected in Chinese and Hong Kong commercials // Gazette: The international journal for communication studies. - London, 2003.

51. Lin Carolyn A. Cultural values reflected in Chinese and American advertising // Journal of Advertising. - 2001. - Vol. 30, No. 4. - pp. 83-94.

52. Liu Zixu Politacal economy of Chinese television advertising. - University of Massachusetts, 2009.

53. Simmons Lee C. and Schindler Robert M Cultural Superstitions and the Price Endings Used in Chinese Advertising // Journal of International Marketing. - 2003. - Vol. 11, No. 2, Special Issue on Marketing in Transitional Economies. - pp. 101-111.

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54. 2015 ( 2015 ) // ( ) URL: http://www.cnadtop.com/focusNews/2015/11/19/a632fe85-cdaa-41b4-ac61-3952a3e70ee5.htm ( : 1. 04. 16.)

55. 2015 ( 2015 .) // Hebei News URL: http://hebei.news.163.com/15/0505/09/AORFBVFI02790QPS_2.html ( : 05.04.2016)

56. ( ) // ( ). - 2013. URL: http://www.chinaadren.com/html/file/2013-8-16/2013816130805.html ( : 05.04.2016)

57. ( ) // . . // ( ) URL: http://www.wenming.cn/wmwmobile/zt/201311/t20131120_1592021.shtml ( : 05.09.2015)

58. ( ) // URL: http://baike.baidu.com/view/524057.htm (05.04.2016)

59. ( ) // . ( "") - 2014. URL: http://epaper.gmw.cn/gmrb/html/2014-05/06/nw.D110000gmrb_20140506_3-10.htm?div=-1 ( : 15. 03. 16.)

60. , , : 2014-2015 ( : 2014-2014 . ). // ( ) URL: http://ex.cssn.cn/xwcbx/xwcbx_cmjj/201507/t20150722_2089504.shtml ( : 1. 04. 16.)

1

1)

1. Nissan Nissan URL: http://1118.cctv.com/special/vipkh/20130802/104212.shtml

2. Honda Motor Guangzhou Automobile Honda Motor Guangzhou Automobile URL: http://1118.cctv.com/special/vipkh/20130703/104963.shtml

3. Sanyo Sanyo URL: http://1118.cctv.com/special/vipkh/20130917/103783.shtml

4. Dongfeng Peugeot Citron Automobile Company Ltd Dongfeng Peugeot Citron Automobile Company Ltd URL: http://1118.cctv.com/special/vipkh/20130114/106616.shtml

5. - - URL: http://1118.cctv.com/special/vipkh/20130111/106855.shtml

6. Red Bull Red Bull URL: http://1118.cctv.com/special/vipkh/20120703/114700.shtml

7. Head&Shoulders Head&Shoulders URL:http://1118.cctv.com/special/vipkh/20121205/103200.shtml

8. Beijing Automotive Industry Holding Co Ltd Hyundai Motor Company Beijing Automotive Industry Holding Co Ltd Hyundai Motor Company URL: http://1118.cctv.com/special/vipkh/20110222/109358.shtml

9. Volkswagen Group First Automobile Works Volkswagen Group First Automobile Works URL: http://1118.cctv.com/special/vipkh/20120703/114964.shtml

: 9

2)

10. Geely Geely URL: http://1118.cctv.com/special/vipkh/20130917/103834.shtml

11. "Gree" Gree URL: http://1118.cctv.com/special/vipkh/20130917/103849.shtml

12. URL:http://1118.cctv.com/special/vipkh/20130205/103419.shtml

13. K-Boxing K-Boxing URL:http://1118.cctv.com/special/vipkh/20130517/104250.shtml

14. " " URL: http://1118.cctv.com/special/vipkh/20130917/103340.shtml

15. China Telecom China Telecom URL:http://1118.cctv.com/special/vipkh/20130917/103856.shtml

16. - - URL: http://1118.cctv.com/special/vipkh/20131120/103997.shtml

17. C URL: http://1118.cctv.com/special/vipkh/20130917/103829.shtml

18. URL: http://1118.cctv.com/special/vipkh/20130105/105430.shtml

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