Strategic brand management: conceptual basis
The concept of strategic brand management, emphasizes on the direction of brand growth in the long-term prospects. The functions, the basic principles of brand management. Methods and principles, specific models, organizational forms of brand management.
| Рубрика | Менеджмент и трудовые отношения |
| Вид | статья |
| Язык | английский |
| Дата добавления | 16.12.2020 |
| Размер файла | 1,3 M |
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