статья  Strategic brand management: conceptual basis

The concept of strategic brand management, emphasizes on the direction of brand growth in the long-term prospects. The functions, the basic principles of brand management. Methods and principles, specific models, organizational forms of brand management.

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Рубрика Менеджмент и трудовые отношения
Вид статья
Язык английский
Дата добавления 16.12.2020
Размер файла 1,3 M

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