Means of creating the advertising effects in the creolized texts of marketing communication
Studying the problem of linguistic and paralinguistic means of creating some psychological techniques in marketing communication. Consideration of the advertising text as a complex linguo-visual phenomenon, represented by verbal and non-verbal parts.
| Рубрика | Иностранные языки и языкознание |
| Вид | статья |
| Язык | английский |
| Дата добавления | 01.04.2022 |
| Размер файла | 43,1 K |
Соглашение об использовании материалов сайта
Просим использовать работы, опубликованные на сайте, исключительно в личных целях. Публикация материалов на других сайтах запрещена.
Данная работа (и все другие) доступна для скачивания совершенно бесплатно. Мысленно можете поблагодарить ее автора и коллектив сайта.
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Подобные документы
Role and functions of verbal communication. Epictetus quotes. Example for sympathetic, empathetic listening. Effective verbal communication skills. Parameters of evaluation. Factors correct pronunciation. Use of types of pauses when communicating.
презентация [53,0 K], добавлен 06.02.2014Communication process is not limited to what we say with words. There are 3 elements of communication: Words (7% of information is communicated though words), Body language (55%) and tone of voice (38%). Thus, 93% of communication is non-verbal.
топик [4,5 K], добавлен 25.08.2006Descriptions verbal communication in different cultures. The languages as the particular set of speech norms. Analysis general rules of speaking. Features nonverbal communication in different countries. Concept of communication as complicated process.
реферат [213,9 K], добавлен 25.04.2012The main principles of marketing. The globalization of activity and costs decreasing. The personification of interaction and transition to e-marketing and the problem of e-marketing economic effectiveness. Marketing communications in the internet.
контрольная работа [29,3 K], добавлен 17.02.2011The theory and practice of raising the effectiveness of business communication from the linguistic and socio-cultural viewpoint. Characteristics of business communication, analysis of its linguistic features. Specific problems in business interaction.
курсовая работа [46,5 K], добавлен 16.04.2011Analyzing the buyer behaviour, appraise the links between marketing communications and buyer behaviour theory, discussing the impact of the major variables influencing buying behaviour. Buyer decision making processes. Implications for marketing strategy.
реферат [22,2 K], добавлен 18.11.2010Style as a literary notion and its reproduction in translation. The peculiarities of graphical expression as the style-forming means and their rendering. Morphological style-creating means and their reproduction. Syntax as tool for style-creating.
курсовая работа [90,0 K], добавлен 09.10.2012Research planning for decision making. Questionnaire design and fieldforce instructions. Information for marketing decisions. Analyzing the specifications of marketing in order to communicate, work effectively with marketing professionals. Marketing plan.
курсовая работа [29,4 K], добавлен 19.11.2010Basic approaches to the study of the English language. Intercultural communication and computerization of education. The use of technical means for intensification of the educational process. The use of video and Internet resources in the classroom.
курсовая работа [333,1 K], добавлен 02.07.2014The reasons of importance of studying of English. Use of English in communication. Need for knowledge of English during travel, dialogue with foreigners, at information search on the Internet. Studying English in Russia is as one of the major subjects.
реферат [16,5 K], добавлен 29.08.2013